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LinkedIn research has found that there is a very strong correlation between awareness of a company's employer brand and its consumer brand, and that companies with strong brands in both areas outperform the market.
Companies with aligned employer and consumer brands have an easier time attracting and retaining top talent. It's not enough to just have one or the other. A company's employer brand is twice as likely to drive job consideration as its consumer brand, but they have to know who you are first, and that often starts with your consumer brand.
This session, hosted by LinkedIn Talent Brand Consultant, Avani Khanna, goes through real life examples of companies doing this well and best practices for creating alignment between your own brands.
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