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5 Strategies for Recruiting Passive Candidates on LinkedIn

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The pressure for agency recruiters to deliver top talent is fierce. With 433M+ professionals on LinkedIn, small to mid-sized agencies like yours are leveraging LinkedIn’s tools to successfully find and attract passive candidates. We invite you to attend a 30-minute crash course to learn how you can get the most out of the site as a professional and as recruiter.
You'll learn how to:
- Find qualified candidates and reduce your time to fill using advanced search filters.
- Connect with candidates and create a warm introduction using InMail.
- Manage and organize candidate activity in one place.
To learn more, visit us at: http://bit.ly/2aLMEUT

Published in: Recruiting & HR
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5 Strategies for Recruiting Passive Candidates on LinkedIn

  1. 1. 5 Strategies for Recruiting Passive Candidate on LinkedIn
  2. 2. Welcome! Meet your presenters Sean Campbell Relationship Manager LinkedIn, Talent Solutions Lainey Bell Customer Success Manager LinkedIn, Talent Solutions
  3. 3. 3 Agenda Passive vs. active breakdown in the professional workforce 5 strategies for recruiting passive candidates Live demo of the NEW LinkedIn Recruiter Q&A
  4. 4. LinkedIn: A global pool of talent 4M+ INDONESIA 3M+ PHILIPPINES 2M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 23M+ BRAZIL 122M+ UNITED STATES OF AMERICA 11M+ CANADA 33M+ INDIA 7M+ AUSTRALIA 1M+ NEW ZEALAND 4M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 19M+ UNITED KINGDOM 10M+ FRANCE 8M+ ITALY 2M+ BELGIUM 1M+ DENMARK 4M+ TURKEY 5M+ NETHERLANDS 2M+ SWEDEN 7M+ SPAIN 12M+ CHINA 433M+ members worldwide +2 New members per second
  5. 5. Knowledge The definitive professional publishing platform Network We connect the world’s professionals Identity The professional profile of record Professionals come to LinkedIn to develop their careers, not just to find jobs 5
  6. 6. Passive 64% 433M+ Active 36% members Note: Active-passive figures come from the 2016 Talent Trends survey conducted by LinkedIn Research Network. For more information, visit business.linkedin.com. Agencies turn to LinkedIn to reach more candidates, whether active or passive Job Boards 6 Your agency
  7. 7. Top three global recruiting trends for recruitment firms in 2016 7 Most essential and long-lasting trends
  8. 8. 8 When you send an InMail or post a job, what is the first thing candidates do to learn more?
  9. 9. 9 Build a recruiting profile Brand your firm Expand your reach 1 2 3 4 1) Build a recruiting profile Attract the RIGHT candidates to your jobs5 Craft an InMail that gets a response
  10. 10. Add a professional photo 1 More likely to be viewed if you have photo 14x
  11. 11. Write an attention- grabbing headline 2 Explain what it is you do Show your passion and value
  12. 12. 3 Draft a compelling summary 40 words or more – about you Include keywords, not buzzwords Write for your target audience
  13. 13. Add a company overview & your role specifics More likely to be viewed if have more than 1 position listed 12x 4
  14. 14. A powerful brand is your ticket to placing more candidates 14 No brand? No business. Only 18% of talent thinks of a recruitment firm when looking for new job opportunities. When candidates do use agency recruiters 74% report having a good experience. Of those interviewed by an agency recruiter 41% were offered a job. Source: 2015 Talent Trends survey results.
  15. 15. 15 Build a recruiting profile Brand your firm Expand your reach Craft an InMail that gets a response 1 2 3 4 2) Brand your firm Attract the RIGHT candidates to your jobs5
  16. 16. Visit linkedin.com/company/add/show to get started 16 Company page basics Create your page Add a company logo, banner image and description. Build your credibility List specific examples of results you’ve achieved to grab visitors’ attention. List your specialties Think search keywords & Google when you’re listing your specialties. Share updates Stay top of mind by sharing updates from your page – don’t just share jobs.
  17. 17. 17 Build a recruiting profile Brand your firm Expand your reach Craft an InMail that gets a response 1 2 3 4 3) Expand your reach Attract the RIGHT candidates to your jobs5
  18. 18. FREE vs. LINKEDIN RECRUITER RECRUITING ON
  19. 19. ALLOW US TO REINTRODUCE OURSELVES. We’re both recruiters sourcing for a Senior Software Engineer. Let’s see how our experiences differ… LAINEY uses LinkedIn Recruiter SEAN uses LinkedIn.com for free
  20. 20. 20 Build a recruiting profile Brand your firm Expand your reach Craft an InMail that gets a response 1 2 3 4 4) Craft an InMail that gets a response Attract the RIGHT candidates to your jobs5
  21. 21. 2015 Talent Trends 21 Regardless of your level of interest, what are the most important pieces of information that an in-house corporate recruiter or a headhunter for a search and staffing firm should include in their initial message to you? The role’s responsibilities Projected salary range Why you’re reaching out to them specifically The company’s culture 64% U.S. and Canada Global 69% 72% 52% 60% 73% 47% 45% What to write: What candidates want to know when you first reach out to them What talent wants to know first: U.S. and Canada vs. Global Make it personal. What makes them stand out? Don’t include the job description – rather how the role is more impactful and the growth opportunity. Hold off. Ask to have a conversation first. If the job doesn’t represent a career move, the compensation doesn’t matter. Including the company culture will help sell the role – and allow the candidate to determine if it’s a good fit from the start.
  22. 22. 22 Build a recruiting profile Brand your firm Expand your reach Craft an InMail that gets a response 1 2 3 4 5) Attract the RIGHT candidates to your jobs Attract the RIGHT candidates to your jobs5
  23. 23. Post your job and automatically recommend the right job to the right candidate Target top candidates Harness all the power of LinkedIn’s data to promote your jobs to just the right candidates. Feature Jobs on Career Page Get the word out about great new jobs on your company’s Career Page so prospects can easily find your jobs. LinkedIn Job Slots Feature Jobs on Jobs homepage Attract new prospects with personalized job postings qualified candidates will see right on their homepages.
  24. 24. ©2014 LinkedIn Corporation. All Rights Reserved.2015 bit.ly/contacttalentsolutions 1-855-655-5653

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