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5 New Insights To Help You Be a More Persuasive Recruiter | Webcast

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The percentage of people open to changing jobs has spiked in the past 4 years. Yet as a recruiter, it’s still hard to convince candidates to join your organization. Join Lou Adler as he uncovers the best ways to persuade passive candidates to take your career opportunities.

Published in: Recruiting & HR
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5 New Insights To Help You Be a More Persuasive Recruiter | Webcast

  1. 1. + Lou Adler Present:
  2. 2. #hiretowin Lou Adler Founder & CEO The Adler Group Stump Lou! Introducing
  3. 3. #hiretowin Recruit smarter with 5 insights from one of the largest studies of job changers in the world #PitchitToLou 7M Behavioral Job Changers Survey Takers
  4. 4. #hiretowin Convince candidates using 5 new job changing insights 2 3 4 5 #PitchitToLou 5 New Insights Takeaways The #1 reason people change jobs? Career opportunity ü  Discover their career goals ü  Confirm your role is a career move The #1 job changing challenge? Not knowing what it’s really like to work somewhere ü  Write a performance-based job description ü  Highlight your employer value proposition The #1 way people discover their new job? Referrals ü  Ask, “who knows my candidate?” ü  Craft your referral outreach carefully Small is the new big: North Americans are flocking to smaller organizations ü  Sell the job brand (the work as it relates to the organization vision) – it matters more than the employer brand 1 in 3 North Americans changed their function / role / career ü  Evaluate candidates based on what they’ve done, not on background or experience 1 2 3 4 5
  5. 5. #hiretowin The talent sweet spot is where you pitch opportunities #PitchitToLou Find-­‐Apply-­‐Weed  Out  Vs.   Reach  Out  &  Nurture   Transac;onal  Vs.   Consulta;ve  Recrui;ng   Ill-­‐defined  Lateral  Jobs  Vs.   Career  Moves   ROI  &  Quality  of  Hire  Vs.   Cost  &  Efficiency   Skills & Experiences Qualified 10X X   20-30X 50-100X
  6. 6. #hiretowin Converting jobs into careers & job branding #PitchitToLou DOING vs. HAVING Who would you rather hire, someone with the skills, or someone who can deliver the results? Performance Qualified vs. Skills Qualified EVP Culture? Hiring Manager? Environ- ment?
  7. 7. #hiretowin First contact: Sell the discussion & opportunity, not the job #PitchitToLou Criteria to Engage Title – Company Compensation Location – Job Criteria to Accept Career Opportunity Job & Impact Hiring Manager – Team Comp – Work/Life Company/Culture/Mission Day 1 vs. Year 1 & Beyond!
  8. 8. #hiretowin Find the intrinsic motivators: Career opportunity #PitchitToLou Job Seeker’s Career Grid Getting – Day 1 Compensation Max Short-term Rewards Convenience Big Title - Big Brand Lateral Transfers Doing – Year 1 Career Maximization Learn – Do – Become Stability – Balance Team – Hiring Manager Company or Mission Going Nowhere Slow Career Growth Work Mix Unsatisfying Team/Boss Challenges Mission not Important Cultural Misfit The Daily Grind Low Salary, Benefits Issues with Boss Inconvenient Economic Need Overworked © 2014. All Rights Reserved. The Adler Group, Inc.
  9. 9. #hiretowin Find the intrinsic motivators: Career opportunity #PitchitToLou Positive Motivators: Going-Toward Strategy Negative Motivators: Going-Away Strategy Intrinsic Long-term Strategic Core Extrinsic Short-term Tactical Surface Job Seeker’s Career Grid Getting – Day 1 Compensation Max Short-term Rewards Convenience Big Title - Big Brand Lateral Transfers Doing – Year 1 Career Maximization Learn – Do – Become Stability – Balance Team – Hiring Manager Company or Mission Going Nowhere Slow Career Growth Work Mix Unsatisfying Team/Boss Challenges Mission not Important Cultural Misfit The Daily Grind Low Salary, Benefits Issues with Boss Inconvenient Economic Need Overworked © 2014. All Rights Reserved. The Adler Group, Inc.
  10. 10. #hiretowin Find the intrinsic motivators: Career opportunity #PitchitToLou Positive Motivators: Going-Toward Strategy Negative Motivators: Going-Away Strategy Intrinsic Long-term Strategic Core Extrinsic Short-term Tactical Surface Job Seeker’s Career Grid Getting – Day 1 Compensation Max Short-term Rewards Convenience Big Title - Big Brand Lateral Transfers Doing – Year 1 Career Maximization Learn – Do – Become Stability – Balance Team – Hiring Manager Company or Mission Going Nowhere Slow Career Growth Work Mix Unsatisfying Team/Boss Challenges Mission not Important Cultural Misfit The Daily Grind Low Salary, Benefits Issues with Boss Inconvenient Economic Need Overworked © 2014. All Rights Reserved. The Adler Group, Inc.
  11. 11. #hiretowin Create the desire for a career move #PitchitToLou
  12. 12. #hiretowin Network for referrals, the #1 way people discover their new job #PitchitToLou Think In-Out Referrals & Careers vs. Out-In Strangers & Jobs Ask your hiring manager: 1.  Who is the best person you’ve worked with in the past few years? 2.  Why is the person top-notch? 3.  Would the person return my call if I mentioned your name? Why this is important: 1.  They call you back – Acquaintances 2.  They’re qualified 3.  Ask the “Yes” question 4.  Recruit 1st – Network 2nd Strangers 3rd Degree+ 2nd Degree Connections 1st Degree ERP/HM Groups Nodes You Surplus Strategy! Scarcity Strategy!
  13. 13. #hiretowin 5 New Insights Takeaways The #1 reason people change jobs? Career opportunity ü  Discover their career goals ü  Confirm your role is a career move The #1 job changing challenge? Not knowing what it’s really like to work somewhere ü  Write a performance-based job description ü  Highlight your employer value proposition The #1 way people discover their new job? Referrals ü  Ask, “who knows my candidate?” ü  Craft your referral outreach carefully Small is the new big: North Americans are flocking to smaller organizations ü  Sell the job brand (the work as it relates to the organization vision) – it matters more than the employer brand 1 in 3 North Americans changed their function / role / career ü  Evaluate candidates based on what they’ve done, not on background or experience Convince candidates using these 5 job changing insights 1 2 3 4 5 #PitchitToLou
  14. 14. #hiretowin Learn more in Lou’s Performance-based Hiring workshop #PitchitToLou ​ Monthly online Performance-based Hiring workshops for recruiters and hiring managers. ​ Discount code: LIMC915 •  Full-year training and coaching •  24/7 eLearning Center •  Performance-based Hiring certification ​ Directions to the Talent Sweet Spot •  info@louadlergroup.com •  louadlergroup.com/training/ •  louadlergroup.com/resources/ Max QoH Metrics Candidates/Hire (<4) Sourcing Mix (2:1) 1st Contact Yield (>80%)
  15. 15. #hiretowin Get more job changer insights in our 2015 report: lnkd.in/jobchangingtrends Stump Lou: info@louadlergroup.com

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