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Close More Business with LinkedIn Sales Navigator

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Get an overview of the standalone platform, purpose-built for sales.

Published in: Sales
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Close More Business with LinkedIn Sales Navigator

  1. 1. Ethan Hamilton Customer Success Manager, LinkedIn Sales Solutions Close More Business with LinkedIn Sales Navigator An overview of the standalone platform, purpose-built for sales
  2. 2. Conventional Sales Tactics are Limiting Pipeline and Losing Deals
  3. 3. Why do reps lose deals? Lacking Credibility Losing Touch with Prospects Missing Critical Players
  4. 4. Missing Critical Players people are involved in the average buying decision 6.8 of decision makers change roles every year20%
  5. 5. of buyers don’t believe sales reps understand their business and don’t think they can help. 77% Lacking Credibility
  6. 6. Losing Touch with Prospects of forecasted deals go dark. 24%
  7. 7. How to overcome these challenges Understand your prospects and their businesses Engage throughout the deal cycle Target the right buying committee
  8. 8. members 467M countries & territories 200 Harness the Power of LinkedIn
  9. 9. Social Selling A modern approach to sales that utilizes information from social networks to grow your business
  10. 10. To tap into the power of LinkedIn for sales, you need to expand your access and tailor your experience Today: your personal network All that LinkedIn has to offer YOU Just what you need for sales
  11. 11. Target the right buyers and companies • Advanced Search • Lead Recommendations • CRM sync
  12. 12. Target the right buyers and companies
  13. 13. Target the right buyers and companies
  14. 14. Target the right buyers and companies
  15. 15. Target the right buyers and companies
  16. 16. Understand what buyers value • Sales Updates • CRM Widgets, Sales Navigator for Gmail & mobile app • Notes & Tags
  17. 17. Understand what buyers value
  18. 18. Understand what buyers value Email Mobile Gmail
  19. 19. 19 Understand what buyers value
  20. 20. Engage buyers with personalized outreach • TeamLink • PointDrive • InMail
  21. 21. Engage buyers with personalized outreach
  22. 22. Engage buyers with personalized outreach
  23. 23. Engage buyers with personalized outreach
  24. 24. You can’t manage what you can’t measure
  25. 25. Measure and Manage with usage reporting
  26. 26. • Social Selling Index (SSI) • Unique daily log-ins • Saved leads • Accounts saved • Searches performed • Profiles viewed • InMail™ messages sent • Messages sent • Unique connections • Sort by tag Measure and Manage with usage reporting
  27. 27. Measure and Manage with usage reporting
  28. 28. Our sales reps rave about how their prospects actually respond to them on LinkedIn, where an email would likely be ignored. 28 Social Media Marketing Manager, XO Communications
  29. 29. Sales Navigator Helps You Sell Smarter Target • Find the right people faster and more easily • Prioritize the right companies • Qualify new people at your accounts Understand • Keep track of leads and existing relationships • Stay up-to-date on contacts and accounts • Research prospects wherever you work Engage • Engage with prospects and customers through your network • Reach your prospects directly with the right context • Send sales content and track view activity Buyers with personalized outreach The right buyers and companies What buyers value
  30. 30. Choose the Sales Navigator Edition That’s Right For You
  31. 31. Q&A

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