Texas Tech TLTC LinkedIn.com Presentation

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Using Linkedin.com to manage your online reputation. Targeted to future academics with an emphasis on publishing.

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Texas Tech TLTC LinkedIn.com Presentation

  1. 1. Using LinkedIn to Manage Your Online Reputation William F. Humphrey, Jr. Ph.D Student, MarketingSaturday, March 26, 2011
  2. 2. Overview Why Linkedin? How to set up a basic profile Adding visual elements: portfolios, file downloads, and Powerpoint presentations Case studies: Lin Humphrey & Dr. Debbie LaverieSaturday, March 26, 2011
  3. 3. Why LinkedIn? INFOGRAPHIC COURTESY OF BLOG.LINKEDIN.COMSaturday, March 26, 2011
  4. 4. Why LinkedIn?Saturday, March 26, 2011
  5. 5. Why LinkedIn?Saturday, March 26, 2011
  6. 6. Why LinkedIn?Saturday, March 26, 2011
  7. 7. Why LinkedIn?Saturday, March 26, 2011
  8. 8. Online reputation matters 70% of recruiters have rejected a job candidate due to online reputation (Source: Microsoft) 85% of recruiters say they consider online reputation in hiring decisions 7% of jobseekers think their online reputation affects their job search In short: If HR professionals are searching for candidate names online, professional researchers (aka faculty) are doing the same. Have the information you want to highlight prominently featured online.Saturday, March 26, 2011
  9. 9. LinkedIn fills a need 100 million professionals in 200 countries comprise the user base Half of members are domestic/half outside of the US. 2 billion people searches conducted on LinkedIn in 2010. A new member joins every second--in short, LinkedIn is reaching critical mass!Saturday, March 26, 2011
  10. 10. LinkedIn fills a need The site provides an easy way to keep up with professional contacts (and their contact info) without maintaining a huge contact database. It provides an alternative to ‘friending’ students or colleagues on Facebook--keep your professional network professional. It has been enhanced with plug-ins to meet the needs of academics and industry professionals alikeSaturday, March 26, 2011
  11. 11. Think of your network... Visualize your network....career, graduate school, and future jobs. All connected, and all available to you. This is a powerful way to maintain your network.Saturday, March 26, 2011
  12. 12. The newsfeed SHARE AN UPDATE & SYNDICATE ON TWITTER SUGGESTIONS ON CONTACTS YOU MAY KNOW YOUR NETWORK’S UPDATES PROFILE VIEWSSaturday, March 26, 2011
  13. 13. Suggestions JOB SUGGESTIONS BASED ON PROFILE DETAILS GROUP SUGGESTIONS BASED ON PROFILE & NETWORK DETAILS NEW MEMBERS FROM CURRENT & PAST JOBS/SCHOOLSSaturday, March 26, 2011
  14. 14. Profile basics A complete profile helps with Google search and what people see about you.Saturday, March 26, 2011
  15. 15. Profile basics A complete profile helps with Google search and what people see about you.Saturday, March 26, 2011
  16. 16. Profile basics Be descriptive in your headline and job details. The more info you put, the easier it is to find you.Saturday, March 26, 2011
  17. 17. Profile basics Be descriptive in your headline and job details. The more info you put, the easier it is to find you.Saturday, March 26, 2011
  18. 18. Experience Add your job details including websites. More details on your experience & accomplishments increase your chances of showing up in search.Saturday, March 26, 2011
  19. 19. Experience Add your job details including websites. More details on your experience & accomplishments increase your chances of showing up in search.Saturday, March 26, 2011
  20. 20. Education Fill in educational details for each institution you attended. List accomplishments, service, and activities to help others find you.Saturday, March 26, 2011
  21. 21. Education Fill in educational details for each institution you attended. List accomplishments, service, and activities to help others find you.Saturday, March 26, 2011
  22. 22. Summary & Keywords Request recommendations for your work as a guest lecturer, speaker, lab assistant or other relevant academic role This gives hiring institutions some context about how others view working with you and the quality of your work. Guide the recommender as to what aspect of your work to focus on in the review. Only ask for recommendations of those where you have exceeded expectations This provides additional context for hiring institutions on what you will will bring to their academy.Saturday, March 26, 2011
  23. 23. Summary & Keywords Request recommendations for your work as a guest lecturer, speaker, lab assistant or other relevant academic role This gives hiring institutions some context about how others view working with you and the quality of your work. Guide the recommender as to what aspect of your work to focus on in the review. Only ask for recommendations of those where you have exceeded expectations This provides additional context for hiring institutions on what you will will bring to their academy.Saturday, March 26, 2011
  24. 24. Finishing the basics Add websites with descriptions. Include awards, honors, and professional associations. Check to see if your assn has a LinkedIn Group.Saturday, March 26, 2011
  25. 25. Finishing the basics Add websites with descriptions. Include awards, honors, and professional associations. Check to see if your assn has a LinkedIn Group.Saturday, March 26, 2011
  26. 26. Other tips Be sure to edit your URL from the default LinkedIn address to an easy remember vanity address. Consider buying your name as a URL and redirecting to LinkedIn www.LinHumphrey.comSaturday, March 26, 2011
  27. 27. Other tips Be sure to edit your URL from the default LinkedIn address to an easy remember vanity address. Consider buying your name as a URL and redirecting to LinkedIn. www.LinHumphrey.comSaturday, March 26, 2011
  28. 28. Publications Add the publications section on the profile. Consider moving this above education & experience. Include coauthors and a link to the publisher to allow downloads. Coauthors can be linked to other LinkedIn Profiles. Order of authors cannot be put in publication order. PUBLICATIONS COURTESY OF DEBRA A LAVERIE, PH.D. Use the article summary from the publisherSaturday, March 26, 2011
  29. 29. File Downloads Add the Box.net cloud storage application to allow file downloads. Upload your vita, articles, brochures, or other files that your network may find of value. Box.net emails you each time one of your files has been downloaded. Note: applications only show to FILE DOWNLOADS FROM BOX.NET your network. Not those who find you in search.Saturday, March 26, 2011
  30. 30. Visual Portfolio Add the Behance.net visual portfolio application to show your visual accomplishments. Request an invitation from Behance.net. Web design projects, college print collateral work, and textbook covers are great visuals in this spot. FILE DOWNLOADS FROM BOX.NETSaturday, March 26, 2011
  31. 31. PowerPoints Add the SlideShare app to display PowerPoints you want your network to see. Allow downloads or restrict to on-site viewing. Share slideshows by email as needed. This helps position you as a skilled guest speaker and subject matter expert (sme).Saturday, March 26, 2011
  32. 32. Get Found Add your vanity URL (www.linkedin.com/in/username) to the search engines. http://www.google.com/ submityourcontent/index.html http://www.bing.com/webmaster/ SubmitSitePage.aspx This shortens the time it takes for you to show up in search results.Saturday, March 26, 2011
  33. 33. Case Studies Lin Humphrey Ph.D. Student Social Media Consultant Guest Speaker Goal: Find a faculty position and position as subject matter expert PROFILE OF LIN HUMPHREYSaturday, March 26, 2011
  34. 34. Case Studies Debbie Laverie, Ph.D. Tenured marketing faculty Senior college administrator Accomplished author and lecturer Goal: Manage personal branding and reconnect with professional contacts PROFILE OF DEBBIE LAVERIE, PH.D.Saturday, March 26, 2011
  35. 35. Final thoughts Use LinkedIn, not Facebook, to connect with your students. Be cautious of providing recommendations if you do not know the person’s work very well. Encourage students to join LinkedIn to help with personal branding and job opportunities. Add LinkedIn to your business cards and email signature.Saturday, March 26, 2011
  36. 36. Final thoughts LinkedIn is just one site within your digital ecology that makes up your online personal brand. Find the right mix of sites to position yourself as a good candidate and expert in your field.Saturday, March 26, 2011
  37. 37. Final thoughts LinkedIn is just one site within your digital ecology that makes up your online personal brand. Find the right mix of sites to position yourself as a good candidate and expert in your field.Saturday, March 26, 2011
  38. 38. Final thoughts Remember, this is your opportunity to control your personal brand. Use rich descriptions, link off to web pages of your work. A picture is worth a thousand words, what thousand words does yours say?Saturday, March 26, 2011
  39. 39. Final thoughts Remember, this is your opportunity to control your personal brand. Use rich descriptions, link off to web pages of your work. A picture is worth a thousand words, what thousand words does yours say?Saturday, March 26, 2011
  40. 40. Final thoughts Remember, this is your opportunity to control your personal brand. Use rich descriptions, link off to web pages of your work. A picture is worth a thousand words, what thousand words does yours say? THANK YOU! CONNECT WITH ME AT: WWW.LINKEDIN.COM/IN/LINHUMPHREYSaturday, March 26, 2011
  41. 41. CONNECT WITH ME AT: WWW.LINKEDIN.COM/IN/LINHUMPHREYSaturday, March 26, 2011

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