Using fb viral_mktg

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Using Facebook for Viral Marketing

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Using fb viral_mktg

  1. 1. USING FACEBOOK FOR VIRAL MARKETING AND AUDIENCE ENGAGEMENTPresented by Linh Ho, Principal at Ideation Agency linh@ideationagency.com Office: 323-206-6491 www.ideationagency.com
  2. 2. THE AVERAGE FACEBOOK USER CLICKS THE LIKEBUTTON 9TIMES, WRITES 25COMMENTS, BECOMESA FAN OF2 PAGES, IS A MEMBER OF 12GROUPS ANDSPENDS 55MINUTES ON FACEBOOK DAILY.
  3. 3. TRADITIONAL ADVERTISINGPASS ALONG VALUE = 2:1 VS. VS. SOCIAL MEDIA PASS ALONG VALUE = INFINITE * Higher Return on Investment
  4. 4. When it comes to social media it’s all about Return on Engagement
  5. 5. What Facebook Posts Can Feel Like
  6. 6. Too Few Updates =Messages won’t connect Subscribers are disengagedToo Many Updates = Can you say “hide”?Updates that read like spam = Can you say “unlike”?
  7. 7. POST EFFECTIVENESS BY TYPEwww.ideationagency.com
  8. 8. IMAGE POSTS RECEIVED 22% MORE ENGAGEMENT THAN VIDEO POSTS
  9. 9. IMAGE POSTS RECEIVED 54% MORE ENGAGEMENT THAN TEXT POSTS
  10. 10. BUT, VIDEO RECEIVES 27% MORE ENGAGEMENT THAN TEXT POSTS
  11. 11. Recap of Post Effectiveness
  12. 12. FrequencyHow much is too much? Once a day butNo more than 2x a day
  13. 13. COMPARING SOCIAL NETWORKS www.ideationagency.com
  14. 14. 11 POWERFUL TOOLS FOR MARKETERS www.ideationagency.com
  15. 15. Publicize Events
  16. 16. Build Brand Loyalty
  17. 17. Increase Sales
  18. 18. Connect with other Social Media ____________________________
  19. 19. Hold Contests
  20. 20. Gain Insight on your Brand
  21. 21. Capture Subscriber Information
  22. 22. Publish Content
  23. 23. Engage with Games
  24. 24. Crowdsourcing
  25. 25. Drive Traffic to Business Locations
  26. 26. Q&AIDEATIONAGENCY.COM

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