A study of the
Linguistic Landscape
of Kissena and
Geranium
By: Courtnei Smalls and Fatimah Rahim
LCD 205 Sociolinguistics...
The linguistic mosaic that we
chose to evaluate is located on
Kissena Boulevard not far from
Queens college. Just before
G...
• Courtnei and I surveyed the area, taking an abundance of
pictures for a three block length of Kissena Boulevard.
Startin...
What languages are used as
means of communication?
Owner said: “Well if you look around, we have a representative
for each language. So if someone comes in, they are fully
c...
How do power and solidarity
influence languages displayed
for this shop owner?
The owner of the beauty salon had quite an explanation for the
languages she had selected to advertise on her sign. She pr...
What inference could you conclude using the
concepts of power and solidarity here?
kissena geranium
kissena geranium
kissena geranium
kissena geranium
kissena geranium
kissena geranium
kissena geranium
kissena geranium
kissena geranium
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  • kissena geranium

    1. 1. A study of the Linguistic Landscape of Kissena and Geranium By: Courtnei Smalls and Fatimah Rahim LCD 205 Sociolinguistics For: Professor Michael Newman
    2. 2. The linguistic mosaic that we chose to evaluate is located on Kissena Boulevard not far from Queens college. Just before Geranium many commuters pass through a two block span which provides the viewer with a diversity of language displays. The written language is available in Chinese, Spanish and English, providing the implication that the speech and reading abilities of the immediate community are as rich and diverse as their linguistic landscape.
    3. 3. • Courtnei and I surveyed the area, taking an abundance of pictures for a three block length of Kissena Boulevard. Starting at Kissena and Holly and heading North until Kissena and Kalmia Avenue. Allstate: Top down Multilingual ENG/SPA/CH Beauty Salon: Bottom up Multilingual CHI/ENG/SP Grocery Store Bottom up Bilingual CHI/ENG Bakery Outlet Bottom Up Bilingual CHI/ENG Shanghai Noodle Shop Bottom Up Monolingual CHI Aquarium Shop Bottom Up Bilingual CHI/ENG Payphones on Street Top down Multilingual CHI/ENG/SP Convenience store Bottom Up Multilingual CHI/ENG/SP Dist. of Languages Dist. of Languages Dist. of Languages Dist. of Languages Dist. of Languages Dist. of Languages Dist. of Languages Dist. of Languages Although English was the most Dominante, Chinese and Spanish were displayed using same font size indicating equal status as subordinates Chinese was the dominant language of display. English was the subordinate language with smaller font. Spanish used the least Chinese was the dominant language of display. English was subordinate with smaller font. Chinese was the dominant language of display. English was subordinate with smaller font. Chinese was the dominant language of display. No speakers of English were employed to order we had to look at the menu and point. Menu w/subordinate English Chinese was the dominant language of display. English was subordinate with smaller font. Dominate Lang: Chinese. Subordinate Languages were English and SP. Larger Spanish font indicates an attempt to communicat e with them Spanish was displayed with Dominance due to location next to bus stop. English was displayed with subordinate and Chinese was as well.
    4. 4. What languages are used as means of communication?
    5. 5. Owner said: “Well if you look around, we have a representative for each language. So if someone comes in, they are fully capable of being helped. And the reason we did that of course is because of the make-up of the community.” We said: “Of course that is understandable. Is there any reason you chose to arrange the languages the way you did?” Owner said: “Allstate is about name recognition. We deal primarily in English because we are a global insurance company and that is why we have English as the biggest displayed language. People recognize the name Allstate regardless of their native language. Like Mcdonalds’. Next is Chinese because the population of the area is more than 50% Asian and 20% Hispanic or Latino. But don’t get me wrong we have the forms and the information available in all the languages that we advertise outside.”
    6. 6. How do power and solidarity influence languages displayed for this shop owner?
    7. 7. The owner of the beauty salon had quite an explanation for the languages she had selected to advertise on her sign. She proudly informed us that the reason those languages were on the sign outside was “because I speak all those ‘language.’ “Oh how impressive. You speak three languages?” “No!” she answers indignantly. “I speak four.” “Really? Which four do you speak?” we asked. “Yes. English, Chinese, Spanish, and Portuguese. I learned all of them.” What is the shop owners intention in relation to the choice of signage?
    8. 8. What inference could you conclude using the concepts of power and solidarity here?

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