Brighton Beach Landscape By Jina Myong Eun Lee & Ji Eun (Jinah) Lee
Contents Questions Findings Methodology Information of Brighton Beach Introduction
Introduction A TET Study of different  types of signs: -Monolingual -Bilingual -Graphical Transplantation B How different ...
Information of Brighton Beach In Brighton Beach Russian language seems the first and  dominant language  in Brighton Beach...
Signs In Brighton Beach
Questions ! 5. How do non-Russian visitors feel about the area with the signs?   2. A-Which languages were displayed?  B-W...
Methodology <ul><li>We have used an inventory of linguistic  </li></ul><ul><li>landscape of just two streets in the Bright...
Q1: What types of businesses and signs were present? Different types of signs:  permanent business signs for the front of ...
Q2-A: Which languages were displayed on signs? There are only two languages(scripts) on signs. Russian, English or both.
Q2-B: What is the percentage of languages displayed    on different types of signs? English Monolingual signs (20%) writte...
Q3: What are the characteristics of different signs? <ul><li>Bilingual signs: </li></ul><ul><li>English(9%) as  </li></ul>...
Q3: What are the characteristics of different signs?
Which languages on  Signs ?
Q4-A: Compare Top-down versus Bottom-up signs. Apparently, we were unable to find any Top-down signs in Russian language. ...
Compare Top-down versus Bottom-up signs. B: It was interesting and surprising to see that there weren’t Top-down official ...
NON-RUSSIAN Non Russian tourists could not tell what type  of business they were until they actually go in or look inside ...
Finding Less than  20% of the signs were English monolingual. More than 80 % of the signs were either Russian monolingual ...
Thank You ! LCD 205  Prof. Michael Newman
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Brighton Beach

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Brighton Beach

  1. 1. Brighton Beach Landscape By Jina Myong Eun Lee & Ji Eun (Jinah) Lee
  2. 2. Contents Questions Findings Methodology Information of Brighton Beach Introduction
  3. 3. Introduction A TET Study of different types of signs: -Monolingual -Bilingual -Graphical Transplantation B How different Signs are perceived by Non-Russians and Russians.
  4. 4. Information of Brighton Beach In Brighton Beach Russian language seems the first and dominant language in Brighton Beach community Russian population: Aprox. 35,000 Many Russian stores are clustered on Brighton Beach Ave. There are many local shoppers & tourists Russian Immigrants arrived during and after WW II.
  5. 5. Signs In Brighton Beach
  6. 6. Questions ! 5. How do non-Russian visitors feel about the area with the signs? 2. A-Which languages were displayed? B-What were the percentages? <ul><li>3. What are the characteristics of monolingual, bilingual, </li></ul><ul><li>and graphical transplantation signs? </li></ul><ul><li>What is the primary language used on signs? </li></ul><ul><li>What is the dominant language? </li></ul>4. Compare Top-down versus Bottom-up signs. 1. What type of signs were present?
  7. 7. Methodology <ul><li>We have used an inventory of linguistic </li></ul><ul><li>landscape of just two streets in the Brighton Beach, </li></ul><ul><li>Brooklyn for this project. </li></ul><ul><li>Our approach involves taking digital pictures of all the texts </li></ul><ul><li>we saw in two streets which is about 160 pictures of official, </li></ul><ul><li>commercial, non commercial signs and posters. </li></ul><ul><li>In some of the stores, we have taken more than one pictures </li></ul><ul><li>and did not count them as a unit of analysis, </li></ul><ul><li>instead we counted as individual signs for the analysis. </li></ul><ul><li>We have included monolingual & bilingual, graphical transplantation, </li></ul><ul><li>transliterate signs, number of languages on the signs, </li></ul><ul><li>top-down versus bottom-up and primary versus secondary language on signs. </li></ul>
  8. 8. Q1: What types of businesses and signs were present? Different types of signs: permanent business signs for the front of the store, signs on the wall of buildings and printed advertisements on the windows. Different varieties of stores: clothing stores, food markets, pharmacy, video & computer repair shops, bakery, furniture stores, restaurants and offices.
  9. 9. Q2-A: Which languages were displayed on signs? There are only two languages(scripts) on signs. Russian, English or both.
  10. 10. Q2-B: What is the percentage of languages displayed on different types of signs? English Monolingual signs (20%) written only in English. Russian Monolingual signs (45%) written only in Russian Russian/English Bilingual signs (35%) written in Russian/English as primary or secondary language, and Graphical transplantation written in Roman script (English alphabet) but used transliterated Russian words.
  11. 11. Q3: What are the characteristics of different signs? <ul><li>Bilingual signs: </li></ul><ul><li>English(9%) as </li></ul><ul><li>a primary language </li></ul><ul><li>Russian(25%) as </li></ul><ul><li>a primary language </li></ul><ul><li>Graphical </li></ul><ul><li>transplantation(1%) </li></ul>
  12. 12. Q3: What are the characteristics of different signs?
  13. 13. Which languages on Signs ?
  14. 14. Q4-A: Compare Top-down versus Bottom-up signs. Apparently, we were unable to find any Top-down signs in Russian language. All the public signs like the subway, bus stop, parking meter information, public telephone, town information and street names were all in English.
  15. 15. Compare Top-down versus Bottom-up signs. B: It was interesting and surprising to see that there weren’t Top-down official signs in this area. In some foreign communities in US, there are Top-down official signs in their language. For example; Korea town & China town in California and NYC. Some of the street and town names are written in their language.
  16. 16. NON-RUSSIAN Non Russian tourists could not tell what type of business they were until they actually go in or look inside through the window. Personally, I felt as if I was in Russia. Q5: How do non-Russian tourists and Russians feel about the signs? RUSSIAN (45 years old/ male/Non-resident) “ It’s good to see the signs in Russian, I feel like I am in Moscow.”
  17. 17. Finding Less than 20% of the signs were English monolingual. More than 80 % of the signs were either Russian monolingual sings or bilingual signs with Russian as the primary language or very few Russian as the secondary language. It seems obvious that the dominant language of this community is Russian. Everyone who is Russian definitely speaks Russian more than English, and a lot of them may not even speak any English. I III II
  18. 18. Thank You ! LCD 205 Prof. Michael Newman

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