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Top 10 Things I’Ve Learnt In 'Intro to Public Relations'


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In my class #PRCA2330 'Intro to Public Relations', we had to state what were the 10 most important things we learned through the semester about the world of public relations!

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Top 10 Things I’Ve Learnt In 'Intro to Public Relations'

  1. 1. Top 10 things I’ve learnt in ‘Intro to Public Relations’
  2. 2. The times are a' changing…  With the now fast growing media landscape, it is of vital importance to be aware of the emerging media site and all of its both positive and negative characteristics.  During the class ‘Intro to Public Relations’ several things became clear to me….  …. Here’s my 10 most important thoughts!
  3. 3. #1 Blogging is the way to go  I started feeling like my grandmother when the many different social media were introduced to me.  “I’m never gonna use Twitter… Facebook is what I do, and I’d like to keep it that way!”  Well… have to admit that I realized the importance of communicating through social media – it simply is an effective way of staying up to date!
  4. 4. #2 Written and oral communication  I’ve always been aware of how vital these two qualities are… but especially after doing my PR practitioner interview, it became clear to me, that if you’re not capable of expressing yourself in a logic and correct way, there is really no reason for you to go into the world of PR. Period.  The Associated Style Book is a helpful tool!
  5. 5. #3 PR is not only about funny events  I always thought that being a PR practitioner would only be about arranging cool events with even cooler famous people.  BUT, I certainly realized that it takes a whole lot more than just creativity and the urge to be event maker in order to call yourself a successful PR practitioner.
  6. 6. #4 PR persons are out in public  In many jobs you can go to work, do your thing and go home as the same anonymous person as you’ve always been…  …In the world of PR you can’t!  PR professionals are visibly out in the field both in terms of the close relationship with clients, blogging and the role as an event maker.
  7. 7. #5 Unpredictable life  If you want to have a career in the field of PR, be prepared for the unexpected.  Not only does a PR professional has to be up to date… he/she also has to feel the problem or crisis before it has even occurred!
  8. 8. #6 Tangible results  Strategic PR people produce tangible results in any well-planned, executed and tracked campaign.  It’s not just about making themselves visible, but more a question of leaving physical outcomes with the audience.
  9. 9. #7 PR professionals are problem solvers  I never knew to what extent PR practitioners had to be capable of solving a crisis or even more important, how they should hold the ability of solving a crisis before it has even occurred.  They can’t just sit around and wait for things to happen – they have to feel and cope with it before it becomes a public dilemma.
  10. 10. #8 Don’t sell your soul  Sleaze and falsehood do occur in the business of PR!  Eventually you will bump into people who rationalizes bad behavior, lies to the press, creates fake grassroots organizations or attacks the integrity of people with legitimate issues against your employer or client.  What I learned was, that you don’t have to sell your soul to be an effective corporate, political or marketing communications specialist.
  11. 11. #9 Yes, sometimes it will be boring  Even though no day is alike in the world of PR, you still should prepare yourself for numerous days with routine research, note taking at meetings, proof-reading someone else's material etc.  A day in a PR persons life can be just as unvarying as a day for a factory worker.
  12. 12. #10 If you have a dream…  …follow it!!  The world of PR can be cruel and competitive.  I have learned to own my passion and not to let anyone deter my future goals and dreams!