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Media key concepts

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Media key concepts

  1. 1. -215078-699696ValuesMy newspaper is going to need a good clear layout design as this is very important I will have to use a Mac computer as their design programs, for instance IPhoto, InDesign will give me an advantage over other normal formats used.My main intention in producing this paper is to provide the reader with the latest information concerning Sport and on-going crime in the area, etc.There are values that have to be followed that are conventionally used in the newspaper and magazine industry.Firstly, the Mast head of the paper is going to be located top left of the paper in big clear capital letters, so that it is clear to the reader and competitors which newspaper it is.Secondly the Date will be shown under this mast head, so that it is clear to the reader what date the issue is and to prove that it is recent news. The price will not need to be stated as the paper is free, but it may just state free paper by the side of the date.Picture quality of photos used in the paper will appear very clear to the reader so that the reader can enjoy the photos and their overall read of the paper.00ValuesMy newspaper is going to need a good clear layout design as this is very important I will have to use a Mac computer as their design programs, for instance IPhoto, InDesign will give me an advantage over other normal formats used.My main intention in producing this paper is to provide the reader with the latest information concerning Sport and on-going crime in the area, etc.There are values that have to be followed that are conventionally used in the newspaper and magazine industry.Firstly, the Mast head of the paper is going to be located top left of the paper in big clear capital letters, so that it is clear to the reader and competitors which newspaper it is.Secondly the Date will be shown under this mast head, so that it is clear to the reader what date the issue is and to prove that it is recent news. The price will not need to be stated as the paper is free, but it may just state free paper by the side of the date.Picture quality of photos used in the paper will appear very clear to the reader so that the reader can enjoy the photos and their overall read of the paper.<br />-2148176739330IdeologyThe newspaper will deal with real local news in society that affects the local people of that area, and areas nearby.In “Bromley Now”, it will include the latest local sporting stories, and include the criminal activity and law related news that local people have to be notified about.The stories included will be primarily “Youth” related so that the audience will have a base to relate to, by this I mean the main issue in the story may be youth related, or the people involved are of a younger age. The stories will be of positive and negative sides this is to show the audience different aspects of society, not just one side.00IdeologyThe newspaper will deal with real local news in society that affects the local people of that area, and areas nearby.In “Bromley Now”, it will include the latest local sporting stories, and include the criminal activity and law related news that local people have to be notified about.The stories included will be primarily “Youth” related so that the audience will have a base to relate to, by this I mean the main issue in the story may be youth related, or the people involved are of a younger age. The stories will be of positive and negative sides this is to show the audience different aspects of society, not just one side.-2686053790950LanguageThe language and colour scheme used in the paper will have a massive influence on reader’s first impressions, by this I mean the colour scheme of the newspaper has to appear welcoming & attractive and easy to read. The language is an influence on all readers decision to read particular newspapers, for instance if you prefer reading articles from The Sun then you will be used to easy language to understand and little need to think about the text, compared to the Guardian where they have formal language and most articles are leave you needing to ask yourself a question of judgement of what has been put in front of you. This is why I wish to use easy well-presented language so that the audience do not need to think as much about the article, they read it and then have an opinion if they wish.Some articles and advertisements will be represented through imagery and this will either show excitement to attract the audience or if done badly effectively put them off.I will use a non-conventional font for my masthead as this will differentiate it from other local papers and will help the paper create its own image.00LanguageThe language and colour scheme used in the paper will have a massive influence on reader’s first impressions, by this I mean the colour scheme of the newspaper has to appear welcoming & attractive and easy to read. The language is an influence on all readers decision to read particular newspapers, for instance if you prefer reading articles from The Sun then you will be used to easy language to understand and little need to think about the text, compared to the Guardian where they have formal language and most articles are leave you needing to ask yourself a question of judgement of what has been put in front of you. This is why I wish to use easy well-presented language so that the audience do not need to think as much about the article, they read it and then have an opinion if they wish.Some articles and advertisements will be represented through imagery and this will either show excitement to attract the audience or if done badly effectively put them off.I will use a non-conventional font for my masthead as this will differentiate it from other local papers and will help the paper create its own image.-2152651769110AudinenceThe overall age group I plan to aim for is 18-34 years, this type of age group are either students, or are beginning their careers. This group of people will be most aware of what may be occurring in the local area, and will potentially have more interest.The language will be easy to read, it will not contain difficult language to understand, all though the audience may be quite educated, most people of this age wish to have the information in front of them and easy to read, instead of having to work for a meaning, or opinion.I do not want to alienate any gender from my newspaper so will have articles suited to everyone. This will make my target audience bigger.00AudinenceThe overall age group I plan to aim for is 18-34 years, this type of age group are either students, or are beginning their careers. This group of people will be most aware of what may be occurring in the local area, and will potentially have more interest.The language will be easy to read, it will not contain difficult language to understand, all though the audience may be quite educated, most people of this age wish to have the information in front of them and easy to read, instead of having to work for a meaning, or opinion.I do not want to alienate any gender from my newspaper so will have articles suited to everyone. This will make my target audience bigger.<br />

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