STANDARD ONLINE <ul><li>Line Hansen Kamhaug </li></ul><ul><li>Marketing Consultant </li></ul>
Resident of the nation called “ Social Media”
STANDARD ONLINE <ul><li>Marketing and sale of standards and related products in Norway </li></ul><ul><li>20 employees  </l...
NEW IN SOCIAL MEDIA
OUR SOCIAL PRESENCE <ul><li>facebook.com/standard.no </li></ul><ul><li>Only 3 weeks </li></ul><ul><li>«Why should YOU care...
OUR SOCIAL PRESENCE <ul><li>Twitter.com/Standard_no </li></ul><ul><li>1 year </li></ul><ul><li>News, information, discussi...
OUR SOCIAL PRESENCE <ul><li>YouTube.com/standardiseringen </li></ul><ul><li>Videos from activities mostly </li></ul><ul><l...
OUR SOCIAL PRESENSE <ul><li>flickr.com/standard_no </li></ul><ul><li>Pictures from activities </li></ul><ul><li>Can it be ...
WHAT’S NEXT? <ul><li>LinkedIn? </li></ul><ul><ul><li>Groups for standards users? </li></ul></ul><ul><ul><li>Groups for com...
STATISTICS <ul><li>Google Analytics </li></ul><ul><li>Google URL Builder </li></ul><ul><li>Bit.ly </li></ul><ul><li>Facebo...
YOU CAN TOO! <ul><li>With few resources you can still  be present  in social media </li></ul><ul><li>Find  your  best plat...
 
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Use of social media in the standardisation organisations in Norway

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Short presentation of how the standards bodies and organisations in Norway use social media. Presented at the 3rd ISO/IEC marketing and communication forum i Geneva, february 2012.

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Use of social media in the standardisation organisations in Norway

  1. 2. STANDARD ONLINE <ul><li>Line Hansen Kamhaug </li></ul><ul><li>Marketing Consultant </li></ul>
  2. 3. Resident of the nation called “ Social Media”
  3. 4. STANDARD ONLINE <ul><li>Marketing and sale of standards and related products in Norway </li></ul><ul><li>20 employees </li></ul><ul><li>Owned by Standards Norway (80 %) and the Norwegian Electrotechnical Committee (20 %). </li></ul><ul><li>Located together in offices and on the web </li></ul>
  4. 5. NEW IN SOCIAL MEDIA
  5. 6. OUR SOCIAL PRESENCE <ul><li>facebook.com/standard.no </li></ul><ul><li>Only 3 weeks </li></ul><ul><li>«Why should YOU care about standards?» </li></ul><ul><li>Fun and engaging </li></ul><ul><li>55 % of the Norwegian population on Facebook Socialbakers.com (2012-02-10) </li></ul>
  6. 7. OUR SOCIAL PRESENCE <ul><li>Twitter.com/Standard_no </li></ul><ul><li>1 year </li></ul><ul><li>News, information, discussion and customer service </li></ul><ul><li>Seach keywords – engage in discussions </li></ul><ul><li>More «professional» but still personal </li></ul><ul><li>Not many Norwegians on Twitter, but growing </li></ul>
  7. 8. OUR SOCIAL PRESENCE <ul><li>YouTube.com/standardiseringen </li></ul><ul><li>Videos from activities mostly </li></ul><ul><li>Big potential </li></ul><ul><li>Can be used more for products and service information </li></ul>
  8. 9. OUR SOCIAL PRESENSE <ul><li>flickr.com/standard_no </li></ul><ul><li>Pictures from activities </li></ul><ul><li>Can it be used for other purposes? </li></ul>
  9. 10. WHAT’S NEXT? <ul><li>LinkedIn? </li></ul><ul><ul><li>Groups for standards users? </li></ul></ul><ul><ul><li>Groups for committees? </li></ul></ul><ul><ul><li>Must be managed </li></ul></ul><ul><li>Blogs? </li></ul><ul><ul><li>Do we have the resources? </li></ul></ul><ul><ul><li>Is there a demand/market for it? </li></ul></ul>
  10. 11. STATISTICS <ul><li>Google Analytics </li></ul><ul><li>Google URL Builder </li></ul><ul><li>Bit.ly </li></ul><ul><li>Facebook Insights </li></ul>MONITORING <ul><li>Meltwater Buzz </li></ul><ul><li>Twitter Search </li></ul><ul><li>Google Alerts </li></ul><ul><li>Hyper Alerts </li></ul>
  11. 12. YOU CAN TOO! <ul><li>With few resources you can still be present in social media </li></ul><ul><li>Find your best platforms </li></ul><ul><li>Have an interest , a goal and a plan </li></ul><ul><li>Have fun </li></ul><ul><li>Follow up! </li></ul>

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