Social Media And Your Business


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Local business has a great opportunity to promote products and services online - even in competition with the 'big boys'. Lindy Asimus presents an introduction to get you started. If you need help, contact her on 0403 365855 in Australia 61 + 403365855 for International callers

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Social Media And Your Business

  1. 1. An Introduction: Social Media For Business
  2. 2. What Is Social Media About? <ul><li>Social media is about one thing. </li></ul><ul><li>Building Relationships. </li></ul>
  3. 3. Two Rules of Social Media <ul><li>That are really one… </li></ul><ul><li>1 Respect your network members </li></ul><ul><li>2 Never, never, never spam. </li></ul>
  4. 4. What’s Social Media About? <ul><li>For Individuals </li></ul><ul><ul><li>Keeping in touch </li></ul></ul><ul><ul><li>Making new friends </li></ul></ul><ul><ul><li>Family </li></ul></ul><ul><ul><li>Close Friends </li></ul></ul><ul><ul><li>Information </li></ul></ul><ul><ul><li>Sharing </li></ul></ul>
  5. 5. What’s Social Media About? <ul><li>For Business </li></ul><ul><ul><li>Keeping in touch with customers </li></ul></ul><ul><ul><li>Making new customers </li></ul></ul><ul><ul><li>Extending your business reach </li></ul></ul><ul><ul><li>An information channel </li></ul></ul><ul><ul><li>A research and learning channel </li></ul></ul><ul><ul><li>Sourcing new suppliers/JV Partners </li></ul></ul><ul><ul><li>Drive traffic to your site! </li></ul></ul>
  6. 6. Social Media… <ul><li>Gives you more ways to drive traffic to your website. </li></ul><ul><li>More ways to generate interest in your product </li></ul><ul><li>More people to help you spread the word about your business </li></ul><ul><li>A way to stand out… </li></ul>
  7. 7. Social Media <ul><li>And of course… </li></ul><ul><li>Sell More! </li></ul>
  8. 8. How Big Is Social Media? <ul><li>The Australian Bureau of Statistics reported in the 2006 Census that Internet access had almost doubled between 2001 and 2006. </li></ul>
  9. 9. <ul><li>At the end of the March quarter 2007, there were 6.43 million active Internet subscribers in Australia, comprised of 761,000 business and government subscribers and 5.67 million household subscribers. </li></ul>
  10. 10. <ul><li>The number of non dial-up subscribers was 4.34 million, compared with dial-up subscribers of 2.09 million recorded at the end of March 2007. </li></ul>
  11. 11. <ul><li>Non dial-up subscribers increased by 16% between September 2006 and March 2007, while dial-up dropped by 16%. The growth in non dial-up was driven mainly by household subscribers. </li></ul><ul><li>Sources... Patterns of Internet Access in Australia - ABS, November 2007 </li></ul><ul><li>Internet Activity Survey (IAS) - ABS, March 2007   </li></ul><ul><li>  </li></ul>
  12. 12. Search Engine Spending
  13. 13. 2007 Online Advertising
  14. 14. Internet : New Marketplace <ul><li>Whether you like it or not… </li></ul><ul><li>Whether you use it or not… </li></ul><ul><li>Your customers are using the internet and in increasing numbers. </li></ul><ul><li>If you want their attention – and their money – be where they are! </li></ul>
  15. 15. Basic Tools <ul><li>Website </li></ul><ul><li>Email (not [email_address] ) </li></ul><ul><li>Blog </li></ul><ul><li>Public Profiles for networks </li></ul><ul><li>High Speed internet connection </li></ul><ul><li>A strategy and plan of action </li></ul>
  16. 16. Where Do I Go? <ul><li>Some Social Media Networks </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Linkedin </li></ul><ul><li>YouTube </li></ul><ul><li>Flickr </li></ul><ul><li>Blogger </li></ul><ul><li>Posterous </li></ul>
  17. 17. FACEBOOK <ul><li>Add your personal profile and you can start a business Fan Page </li></ul><ul><li>Advertise </li></ul><ul><li>Post articles </li></ul><ul><li>Photographs </li></ul><ul><li>Get Fans </li></ul><ul><li>Engage </li></ul>
  18. 18. Twitter <ul><li>Register Your Name ID </li></ul>
  19. 19. Twitter Profile
  20. 20. Twitter <ul><li>Microblogging service </li></ul><ul><li>Short messages – 140 characters </li></ul><ul><li>Follow friends </li></ul><ul><li>Others follow you </li></ul><ul><li>Share, help, engage, broadcast </li></ul><ul><li>Learn </li></ul>
  21. 21. Build Your Community
  22. 22. Custom Networks
  23. 23. Twitter - Follow Me
  24. 24. Linkedin <ul><li>Your Professional Network </li></ul>
  25. 25. YouTube <ul><li>Share videos </li></ul><ul><li>Business Promotions </li></ul><ul><li>Business Events </li></ul><ul><li>How-To Videos </li></ul><ul><li>On YouTube </li></ul><ul><li>embed in website </li></ul><ul><li>Can go Viral! </li></ul>
  26. 26. Flickr
  27. 27. blog <ul><li>Variety of platforms </li></ul><ul><li>Publish online </li></ul><ul><li>Easy to update </li></ul><ul><li>Link to your website </li></ul>
  28. 28. Online Networks
  29. 29. Other Online Tools <ul><li>RSS </li></ul><ul><li>Google Profile </li></ul><ul><li>Google Local & Maps </li></ul><ul><li>Skype </li></ul><ul><li>Directories </li></ul><ul><li>Twitter – online and mobile </li></ul><ul><li>SMS </li></ul>
  30. 30. Have A Strategy <ul><li>Create a plan </li></ul><ul><li>Make it a part of your marketing plan </li></ul><ul><li>Promote your online ID offline </li></ul><ul><li>Add your social media ID to your web </li></ul><ul><li>Get professional help </li></ul><ul><li>Analyze your online metrics </li></ul><ul><li>Invest and measure your ROI </li></ul>
  31. 31. Come To A Tweetup! <ul><li>@NewcastleCoffeeMorning </li></ul><ul><li>7.45am – 9am Fridays </li></ul><ul><li>Sprocket Roasters Café – CBD </li></ul>
  32. 32. Case Study <ul><li>Kogi BBQ </li></ul>
  33. 33. Business Is Personal. <ul><li>Remember… </li></ul><ul><li>Social networking is with the person behind the business. </li></ul><ul><li>Relationships are between people </li></ul><ul><li>Support your online friends </li></ul>
  34. 34. Not For Everyone?
  35. 35. What’s Possible For You? <ul><li>How could you start using social media and online marketing in your business now? </li></ul>
  36. 36. Build Your Mailing List. <ul><li>Permission based. Double opt-in </li></ul><ul><ul><li>Distribute – Email Newsletter, Offers, Coupons, etc </li></ul></ul><ul><ul><li>Automate </li></ul></ul><ul><ul><li>Professional email service – not OUTLOOK! + No PDF attachments! </li></ul></ul>
  37. 37. Consolidate Web Presence <ul><li>Quality Website </li></ul><ul><li>Tell your story </li></ul><ul><li>Add links from all social media </li></ul><ul><li>Be contactable </li></ul><ul><li>Make buying an easy process </li></ul><ul><li>Engage your visitors </li></ul>
  38. 38. Spread Your Risk… <ul><li>And increase your opportunities </li></ul>
  39. 39. Thanks For Following!
  40. 40. <ul><li>“ We can let circumstances rule us, </li></ul><ul><li>Or we can take charge </li></ul><ul><li>and rule our lives from within.” </li></ul><ul><li>~ Earl Nightingale </li></ul>