Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media listenting, monitoring and metrics

1,069 views

Published on

The challenges and importance of creating ROI fomr your social media campaigns.

Published in: Business, News & Politics
  • Be the first to comment

  • Be the first to like this

Social Media listenting, monitoring and metrics

  1. 1. SMM metrics , listening & monitoring presented by Lindsey Fair
  2. 2. good listener ?
  3. 3. listening isn’t about how much time you spend on tech.
  4. 4. monitoring identifies symptoms
  5. 5. listening finds causes
  6. 6. “ I would much rather be in front of ten people who are the right people than ten thousand people who aren’t.” – Seth Godin
  7. 7. sentiment analysis 1
  8. 8. influencer analysis 2
  9. 9. volume analysis 3
  10. 10. content analysis 4
  11. 11. benchmark analysis 5
  12. 13. s ocial CRM
  13. 14. challenges in s ocial ROI
  14. 15. All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr

×