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Slideshow 06 - smm plan


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Building on the POST system in Groundswell, this presentations goes through the steps of creating a social media marketing plan.

Published in: Business, News & Politics
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Slideshow 06 - smm plan

  1. 1. Social Media Marketing PLAN presented by Lindsey Fair
  2. 2. Is there love out there?
  3. 3. PEOPLE
  4. 4. Technographics profile ..AND
  5. 5. Where to look for them
  6. 6. <ul><ul><li>OBJECTIVEs </li></ul></ul>
  7. 7. <ul><li>Do you have a </li></ul><ul><ul><ul><ul><li>word-of-mouth </li></ul></ul></ul></ul><ul><ul><ul><ul><li>complexity or a </li></ul></ul></ul></ul><ul><ul><ul><ul><li>hide-and-seek </li></ul></ul></ul></ul><ul><li>problem? </li></ul>
  8. 8. <ul><ul><li>Smart goals </li></ul></ul>
  9. 9. <ul><ul><li>STRATEGY </li></ul></ul>
  10. 10. Listening Talking Energizing Supporting Embracing
  11. 11. <ul><ul><li>The fine print </li></ul></ul><ul><ul><li>..the details </li></ul></ul>
  12. 12. <ul><ul><li>TECHNOLOGY </li></ul></ul>
  13. 13. P eople O bjectives S trategy T echnology
  14. 14. <ul><ul><li>ACTION PLAN </li></ul></ul>
  15. 15. <ul><ul><li>Start small, plan big </li></ul></ul>Advice..
  16. 16. <ul><ul><li>Find the active customers </li></ul></ul>Advice..
  17. 17. <ul><ul><li>Plan to drive traffic </li></ul></ul>Advice..
  18. 18. <ul><ul><li>Build in a reputation system </li></ul></ul>Advice..
  19. 19. <ul><ul><li>Let the customers lead </li></ul></ul>Advice..
  20. 20. O bjectives P eople S trategy T echnology A ction
  21. 21. All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr Case / Discussion Adidas used Myspace to create engagement. They probably have to think of changing that strategy now. What major components should they consider for their plan?