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Intro to Social Media Marketing


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The history, the basics and the challenges of SMM in 12 slides.

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Intro to Social Media Marketing

  1. 1. “ a group of Internet - based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of user-generated content .” Andreas Kaplan and Michael Haenlein
  2. 3. “ media is word of mouth struck by lightening .” Mark Burgess
  3. 4. story
  4. 5. unpaid
  5. 6. buzz
  6. 7. virality
  7. 8. who do you trust ? how do you break-through the clutter ?
  8. 9. proof is in the pudding
  9. 10. SMM is not without challenges
  10. 11. <ul><li>For next week: </li></ul><ul><li>Bring laptops just in case </li></ul><ul><li>Read as much of Groundswell as possible </li></ul><ul><li>Bring to class on Monday – digital photo(s), resume, contact info, creative thinking caps </li></ul>All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr