Intro to Social Media Marketing

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The history, the basics and the challenges of SMM in 12 slides.

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  • Conversation
  • SMM vs SMO
  • WOMM
  • storytelling is the oldest form of word-of-mouth and now we're moving back where it all started - John Steinbeck
  • key is that it's unpaid referral
  • viral effect – need those with klout to make it work, sns make it easy to measure this now
  • moving back to this because it is the most trusted and the world is so crowded with so much info pollution
  • Constantly changing lots of time-wasters very geographically sensitive
  • Intro to Social Media Marketing

    1. 1. “ a group of Internet - based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of user-generated content .” Andreas Kaplan and Michael Haenlein
    2. 3. “ ..social media is word of mouth struck by lightening .” Mark Burgess
    3. 4. story
    4. 5. unpaid
    5. 6. buzz
    6. 7. virality
    7. 8. who do you trust ? how do you break-through the clutter ?
    8. 9. proof is in the pudding
    9. 10. SMM is not without challenges
    10. 11. <ul><li>For next week: </li></ul><ul><li>Bring laptops just in case </li></ul><ul><li>Read as much of Groundswell as possible </li></ul><ul><li>Bring to class on Monday – digital photo(s), resume, contact info, creative thinking caps </li></ul>All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr

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