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Shad valley target markets

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Defining and Finding Your Target Market

Published in: Business
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Shad valley target markets

  1. 1. Determining, finding and engaging your target marketpresented by Lindsey Fair
  2. 2. Everyone? NO
  3. 3. how does “everyone” (MASS) become a segment, or a smaller piece of the pie?
  4. 4. similar but different
  5. 5. demographic
  6. 6. 21/02/11 socialgraphic
  7. 7. 21/02/11 psychographic
  8. 8. 21/02/11 behavioural
  9. 9. 21/02/11 industrial
  10. 10. what are the characteristics of a 24 yr old female?
  11. 11. the PRO’s of targeting
  12. 12. tying it all together
  13. 13. Creators 24% Conversationalists 33% Critics 37% Collectors 20% Joiners 59% Spectators 70% Inactives 17%
  14. 14. Wrong Audience? All photos used in this presentation are licensed under Creative Commons, NonCommercial- ShareAlike 3.0 and sourced through Google Images and flickr Infographics have been cited with the appropriate source.

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