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Presentation from Steve Koopman

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Social media and policing

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Presentation from Steve Koopman

  1. 1. Social Media in Policing Kingston Police
  2. 2. “ Super Cool”
  3. 3. Kingston Police History <ul><li>2008 Subway Restaurant Aggravated Assault during Queen's Homecoming </li></ul><ul><li>Unknown suspect captured on video and believed to be from out of town </li></ul><ul><li>Local/traditional media won't cut it </li></ul><ul><li>Created Facebook, Twitter & YouTube accounts (beg forgiveness rather than ask permission) </li></ul>
  4. 4. Kingston Police History <ul><li>Social Media pressure contributed to accused, from the Ottawa area, to turn himself in </li></ul><ul><li>received 2 Crime Stoppers tips afterwards where they had ID’ed him through our SM accounts </li></ul><ul><li>accounts languished for 2 years after this (no interaction, just the odd investigative post) </li></ul>
  5. 5. Kingston Police History <ul><li>became interested again in Social Media in the early months of 2011 </li></ul><ul><li>reached out to Cst Scott Mills of Toronto Police and other “bleeding-edge” officers </li></ul><ul><li>have grown from dozens of followers to over 1,200 on Twitter and almost 900 on Facebook </li></ul><ul><li>continuing to make strides </li></ul>
  6. 6. Kingston Police History <ul><li>SMILE (Social Media the Internet and Law Enforcement) </li></ul><ul><li>Lauri Stevens of LAwSComm </li></ul><ul><li>www.lawscommunications.com </li></ul>
  7. 7. Kingston Police History <ul><li>IACP (International Association of Chiefs of Police) </li></ul><ul><li>Center for Social Media </li></ul><ul><li>www.iacpsocialmedia.org </li></ul>
  8. 8. Social Media Platforms
  9. 9. Facebook
  10. 10. Twitter
  11. 11. YouTube
  12. 12. LinkedIn
  13. 13. Website
  14. 14. Uses for Police <ul><li>3 I's </li></ul><ul><li>Interaction </li></ul><ul><li>Investigation </li></ul><ul><li>Intelligence </li></ul>
  15. 15. 1. Interaction <ul><li>the most crucial of all three </li></ul><ul><li>not a business but still provide a service </li></ul><ul><li>public feeling of disconnect from our officers </li></ul><ul><li>way to bridge that gap </li></ul>
  16. 16. 2. Investigation <ul><li>reciprocity - a way for the public to assist us and feel like a partnership </li></ul><ul><li>have solved or identified suspects in 3 cases in just the last month </li></ul><ul><li>media in the form of photos and video always interests followers </li></ul>
  17. 17. 3. Intelligence <ul><li>valuable but should be the least of our concentration </li></ul><ul><li>not constant, but required in specific circumstances (e.g., “Fauxcoming”, Occupy Kingston, flash mobs?) </li></ul><ul><li>open source gathering </li></ul><ul><li>so much information, how to filter it </li></ul>
  18. 18. Search/Notification
  19. 19. Boxcar <ul><li>fastest real-time notification system for searches (better that Twitter’s native API at times) </li></ul><ul><li>follow individual users </li></ul>
  20. 21. Change Detection
  21. 22. Google Alerts
  22. 23. Social Mention
  23. 24. Tweet Alarm
  24. 25. Advanced Twitter Search
  25. 26. Advanced Twitter Search
  26. 27. Continuous Feeds
  27. 28. HootSuite
  28. 29. HootSuite
  29. 30. TweetGrid
  30. 31. Twitterfall
  31. 32. Visible Tweets
  32. 33. Tweeterview
  33. 34. Geolocation
  34. 35. Trendsmap
  35. 36. Twittermap
  36. 37. Twittermap
  37. 38. Analytics
  38. 39. Twitter Counter
  39. 40. Facebook Insights
  40. 41. Facebook Insights
  41. 42. Only the beginning... <ul><li>TOTD (Tip of the Day) </li></ul><ul><li>Better use of media (photos and videos) </li></ul><ul><li>Better traffic updates </li></ul><ul><li>Weekly/Monthly surveys </li></ul><ul><li>Virtual Ride-Along/24 hr Marathon </li></ul><ul><li>Foursquare check-ins to community events </li></ul><ul><li>Google+ </li></ul><ul><li>Blog </li></ul><ul><li>Podcasts </li></ul><ul><li>Mass Messaging Service </li></ul><ul><li>Smart Phone App </li></ul>
  42. 43. ... and don’t forget a good sense of humour!
  43. 44. Det/Cst Steve Koopman <ul><li>Work: 613-549-4660 x 6186 </li></ul><ul><li>Cell: 613-217-2335 </li></ul><ul><li>Email: [email_address] or [email_address] </li></ul><ul><li>Twitter: @KingstonPolice </li></ul><ul><li>Facebook: www.facebook.com/KingstonPolice </li></ul><ul><li>YouTube: www.youtube.com/KingstonPolice </li></ul>

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