Presentation by the Derby Girls


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How the Kingston Derby Girls are using social media

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Presentation by the Derby Girls

  1. 1. Social Media Smackdown October 21, 2011Friday, 21 October, 11
  2. 2. Game Plan Background > Who we are > How we roll Social Media > Twitter, Facebook > WebsiteFriday, 21 October, 11
  3. 3. Who we are.Friday, 21 October, 11
  4. 4. Kingston Derby Girls Cat O’Clysm & Emily Carr Crash What is roller derby? all-female sport, full contact, quad roller skates gaining popularity across the worldFriday, 21 October, 11
  5. 5. How we roll. For skaters, by skaters.Friday, 21 October, 11
  6. 6. DIY: by skaters, for skaters committee structure one to one ratio, job-wise Using the talents and interests of the groupFriday, 21 October, 11
  7. 7. Promotion of a new sport introduce roller derby to a new audience gain fans for the league sell tickets to bouts sell merchandiseFriday, 21 October, 11
  8. 8. FacebookFriday, 21 October, 11
  9. 9. Timbit 5 other skaters set as Admin provide content for skaters & fans reposting/sharing (e.g., articles, community events, what to wear to a derby bout, etc.) FB often a primary source of informationFriday, 21 October, 11
  10. 10. checks daily, often multiple times/day keep it active w/o flooding news feed respond to posts and questions ASAP photos and skater-posted content Unveiled Photography cross-promotional information sharingFriday, 21 October, 11
  11. 11. When a bout is coming up... information, awareness of the event contests, ticket giveaways Facebook adsFriday, 21 October, 11
  12. 12. Facebook Challenges multiple authors, lack of unified voice staying professional, clear, informative not flooding people with repeated information immediacy of Facebook for contestsFriday, 21 October, 11
  13. 13. TwitterFriday, 21 October, 11
  14. 14. Tweety Pete development of a personality, a voice relationships with other tweeters interaction with fans, other leagues focus on local community user goals: get news and/or have a laughFriday, 21 October, 11
  15. 15. it’s about feeling special, noticed new followers, mentions, retweets other skaters that are on Twitter always retweet @ktownderbygirls mentions interaction with fans, other leagues make tags (#ygk, #KDGlive), encourage use around the eventFriday, 21 October, 11
  16. 16. When a bout is coming up... ramp it up 3-4 posts a day, interspaced over day live tweet the game (#KDGlive) thanks, then back off for a week or soFriday, 21 October, 11
  17. 17. Twitter Challenges always on it (post rarely, check often) constant chit chat, can get boring fine balance (enough vs. too much) different from a personal twitter siteFriday, 21 October, 11
  18. 18. All Around Content Sharing/Recycling Twitter, Facebook, multiple authors, multiple ideas Content Challenge multiple events > tough to keep on topFriday, 21 October, 11
  19. 19. Thank you!Friday, 21 October, 11