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Mark101 slidedeck - class 4 - messaging

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First year Int

Published in: Business
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Mark101 slidedeck - class 4 - messaging

  1. 1. The Message
  2. 2. Positioning a Brand
  3. 3. Head-On Positioning
  4. 4. Brand Leadership Positioning
  5. 5. Product Differentiation Positioning
  6. 6. Technical Innovation Positioning
  7. 7. Lifestyle Positioning
  8. 8. Message Appeal Techniques
  9. 9. Humour
  10. 10. Comparison
  11. 11. Emotion
  12. 12. Lifestyle
  13. 13. Sex
  14. 14. Celebrity Endorsment
  15. 15. Testimonial
  16. 16. Demos & Heros

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