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Intro to Direct Marketing

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Second Year Direct M

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Intro to Direct Marketing

  1. 1. what is direct marketing?
  2. 2. it’s mostly about retention
  3. 3. it’s measurable
  4. 4. it’s 2-way communication
  5. 5. offer + list
  6. 6. direct vs. traditional
  7. 7. how?•mail•newspaper•magazines•radio•television•telephone•internet•email
  8. 8. customer fulfillment?

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