International Advertising considerations

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  • The target audience Not just customers, but also suppliers, intermediaries, government, local community, bankers, media, shareholders, employees Watch plane first, then yellow square
  • Positioning US – oj substitute France – refreshment Philippines – premium drink Brazil – low priced drink
  • Media Availability Page 450
  • Product influences Certain product have certain rules in certain places.
  • Audience Characteristics Some governments protect their national media from foreign ones.
  • Watch commercial
  • http://www.youtube.com/watch?v=CwpNQWrD8PY&feature=player_embedded
  • International Advertising considerations

    1. 1. the target audience
    2. 2. positioning differences
    3. 3. media availability
    4. 4. What’s one of the best global mediums?
    5. 5. product influences
    6. 6. audience characteristics
    7. 7. diffusion
    8. 8. evaluation
    9. 9. Wh o d o yo ut h in k a r e t h et o p g lo b a lbra nds ?
    10. 10. w h a t c a n w e le a r n f r o m t h is ?

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