Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Integrated vs Interactive Marketing Communications


Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Integrated vs Interactive Marketing Communications

  1. 1. What does the“i” stand for?Integrated MarketingCommunicationsand InteractiveMarketingCommunicationsdefinedJune 12, 2013Lindsey FairDownload slides (withnotes)
  2. 2. Integrated Marketing CommunicationsThe coordinationof various forms of marketingcommunications into a unified programthat maximizes impact on consumersand other types of customers.
  3. 3. Integrated looks like this..
  4. 4. Why Integration? 7 reasons..The main reason? Because of this.
  5. 5. Interactive Marketing Communicationsmonologue vs dialogue
  6. 6. integrated mediainteractive messaging