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Integrated vs Interactive Marketing Communications

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Integrated vs Interactive Marketing Communications

  1. 1. What does the“i” stand for?Integrated MarketingCommunicationsand InteractiveMarketingCommunicationsdefinedJune 12, 2013Lindsey FairDownload slides (withnotes) atwww.lindseyfair.ca
  2. 2. Integrated Marketing CommunicationsThe coordinationof various forms of marketingcommunications into a unified programthat maximizes impact on consumersand other types of customers.
  3. 3. Integrated looks like this..
  4. 4. Why Integration? 7 reasons..The main reason? Because of this.
  5. 5. Interactive Marketing Communicationsmonologue vs dialogue
  6. 6. integrated mediainteractive messaging

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