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global marketing lesson - strategic planning

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2nd year Business Marketing Students

Published in: Business
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global marketing lesson - strategic planning

  1. 1. assessments market, competition, products, finances
  2. 2. when?
  3. 3. plan competitive strategy, target countries, segments
  4. 4. where?
  5. 5. competitive strategy?
  6. 6. entry strategy?
  7. 7. implement entry, structure, control, advertising
  8. 8. glocalization Uniformity in elements that are strategic and localization of necessary tactical elements
  9. 9. Not-Invented-here (NIH) Syndrome
  10. 10. <ul><li>Next Class </li></ul><ul><li>Reading </li></ul><ul><li>chapter 7 </li></ul><ul><ul><li>The Importance of GMR page 208-211 </li></ul></ul><ul><ul><li>7.1 page 209 </li></ul></ul><ul><ul><li>7.3 page 212 </li></ul></ul><ul><ul><li>Determine Needs page 212-213 </li></ul></ul><ul><ul><li>Secondary Data page 213-217 </li></ul></ul><ul><ul><li>Summary </li></ul></ul>

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