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Direct phone

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Direct phone

  1. 1. direct phone presented by Lindsey Fair
  2. 2. talk tele ROI of a tele campaign is 1 : 3 Typical response rate =10.41% High response rate = 12% Low response rate = 2.2% *almost ½ for prospect lists
  3. 3. http://youtu.be/n5r7dn1qATE in-bound Customers call them to purchase something. Usually secondary DM. Customers call them for one thing but are then sold something else. “ Would you like a fry with that?” Most popular type of TM DM now. up-sell
  4. 4. out-bound Think cold call, but could be to existing customers or permission based list .
  5. 5. choosing talk tele Info availability Channel tolerance Offer immediacy Necissity of virality Level of trackability Estimated CPR in-bound Purchase history Accepted Is immediate Low High Low out-bound Name, phone number Could be an issue, plus highly regulated Is immediate Low High Low+
  6. 6. S.M.S. ROI of a direct radio campaign is 1 : 6 Typical response rate = 15+% High response rate = 30% Low response rate = 8% Text-to-Email campaigns Subscription text alerts Voting/Polling Premium SMS sweepstakes Text-to-screen Fundraising Information responses Client notification systems Mobile real estate listings Over 90% of texts from SMS messaging campaigns are read by recipients, generating average response rates of 15-30% or more. IDEAS
  7. 7. Good / Bad?
  8. 8. choosing s.m.s Info availability Channel tolerance Offer immediacy Necissity of virality Level of trackability Estimated CPR S.M.S Number Could be an issue Can be immediate, but tricky Mid+ High- Low

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