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Developing Lists for Direct Marketing

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Developing Lists for Direct Marketing

  1. 1. 21/02/11 lists
  2. 2. House List Response List Compiled List Cornerstone DMA
  3. 3. permission
  4. 5. RFV Recency Frequency Value Score current date minus date of last order (Days) current date minus date of first order (Days) divided by number of orders total gross margin divided by number of orders 1 to 90 days =3 91 to 180 days =2 181 to 365 days =1 Greater than 365 days =score 0 At least once per month =3 At least once in two to three months =2 At least once in four to six months =3 Once time only purchase =0
  5. 6. databases develop maintain secure enhance
  6. 7. tools for CRM Salesforce | Constant Contact | Google Groups | Excel | Access | Outlook
  7. 8. what goes in the database?
  8. 9. challenges

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