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The Role of Culture in International Business

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2nd year college International Marketing course lecture slides

Published in: Business
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The Role of Culture in International Business

  1. 1. elements of culture Presented by Lindsey Fair
  2. 2. cultural analysis: individualism
  3. 3. cultural analysis: power distance
  4. 4. cultural analysis: uncertainty avoidance
  5. 5. cultural analysis: masculinity

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