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Admn 4356 Introduction to B2B Marketing

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Admn 4356 Introduction to B2B Marketing

  1. 1. IndustrialOrganizationalMarketingAn IntroductionPresented by Lindsey Fair
  2. 2. capabilities of supplier+client objectives=customer valueA littlebit likeamatchmaker…
  3. 3. PRODUCT PLACEPROMOTIONPRICE PEOPLEThe5 P’sofMarketing
  4. 4. PRODUCTCore Product+ Financing Terms+ Delivery Options= “Total Offering”
  5. 5. PRICEPrice is the measure of value exchanged and isdetermined by the market—not by costs.
  6. 6. PLACEformtimepossessionplace
  7. 7. PROMOTIONAdvertisingMonologueCommunicationBriefSellingDialogueCommunicationBoxers
  8. 8. DERIVEDDEMANDNothing happens unlessconsumer buys something
  9. 9. BULLWHIPEFFECTIf consumerdemand drops,the order ratealso drops.
  10. 10. EVALUATEDPRICETotal cost ofowning thisfridge?
  11. 11. TOTALOFFERING

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