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How to save money on your campaign slides

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Lindsey Coster of Harney Coster & Associates shares ways to save money on a political campaign.

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How to save money on your campaign slides

  1. 1. 5 Ways to Save Money on Your Campaign<br />Presented by: Lindsey Coster<br />@LindseyCosterLindsey@harneycoster.com 405.313.4661<br />
  2. 2. Savings add up<br />Save money in axillary areas.<br />Money saved can be put into key areas of campaign.<br />Show good financial stewardship.<br />@LindseyCosterLindsey@harneycoster.com 405.313.4661<br />
  3. 3. What could your campaign do with an extra $1,000?<br />How about $5,000<br />Radio spot, direct mail piece, extra airtime?<br />@LindseyCosterLindsey@harneycoster.com 405.313.4661<br />
  4. 4. 1. Change your ink preferences<br />You can save 50% of your ink <br />Simple to do<br />@LindseyCosterLindsey@harneycoster.com 405.313.4661<br />
  5. 5. 2. Buy envelopes in bulk <br />Do this in general.<br /> contribution envelopes, letterhead etc.<br />This is my BIG secret.<br />Do this for invitation envelopes.<br />@LindseyCosterLindsey@harneycoster.com 405.313.4661<br />
  6. 6. 3. Invitations<br />Design 3 or 4 and use them over and over.<br />Time is money so you are not wasting your time designing new invitations.<br />Always the same size and will fit in the envelopes you ordered in bulk at the beginning of the campaign.<br />@LindseyCosterLindsey@harneycoster.com 405.313.4661<br />
  7. 7. 4. Ask for donations <br />No not for money!<br />Call your Restaurant Association or Malt Beverage Association.<br />This is Matt Harney’s favorite thing to do, he is the best at getting donated wine for our fundraisers.<br />@LindseyCosterLindsey@harneycoster.com 405.313.4661<br />
  8. 8. 5. Catering<br />ALWAYS under-order<br />Are you expecting 100? Have food for 50 (or less).<br />Don’t do this for a sit down dinner.<br />Perfect for come and go receptions.<br />My trick? In the summers I serve cookies and lemonade. That’s all. I have never heard a complaint from a client or a guest.<br />@LindseyCosterLindsey@harneycoster.com 405.313.4661<br />
  9. 9. Sample menus<br />Fruit tray 25<br />Vegetable tray 25<br />Spinach dip with chips 25<br />Water<br />Tea <br />Meatballs 25<br />Assorted cheeses 25<br />Vegetable Tray 25<br />Water<br />Tea<br />These are each menus I have used when attendance was projected at 100 people. I brought the water and tea myself and the cost was less than $100!!<br />@LindseyCosterLindsey@harneycoster.com 405.313.4661<br />
  10. 10. 6. Polling<br />Polling is sooo expensive.<br />This works best on larger races.<br />Buy a question from another campaign.<br />Will save you thousands of dollars.<br />@LindseyCosterLindsey@harneycoster.com 405.313.4661<br />
  11. 11. 7. Promotional Materials<br />Cups, hats, mouse pads, emery boards, etc.<br />HUGE waste of money.<br />No one keeps these materials. <br />They don’t turn into votes.<br />No one keeps these materials.<br />@LindseyCosterLindsey@harneycoster.com 405.313.4661<br />
  12. 12. 8. Logos!<br />Harney Coster Logo: Notice anything??<br />@LindseyCosterLindsey@harneycoster.com 405.313.4661<br />
  13. 13. Logos continued<br /><ul><li>One and two color logos will be the cheapest you can get.
  14. 14. If you have a complex logo it can be distracting.
  15. 15. HCA takeaway: minimize the look of your logo will not only keep your cost down, it will look better.</li></ul>@LindseyCosterLindsey@harneycoster.com 405.313.4661<br />
  16. 16. 9. Dated Materials<br />Setting up your campaign to have to re-order every election cycle.<br />Do not put a year on anything: signs, bumper stickers, letterhead, etc.<br />You are going to be running again, right? So think ahead! <br />@LindseyCosterLindsey@harneycoster.com 405.313.4661<br />
  17. 17. 10. Mail House<br />Use a mail house. <br />You do pay for handling, but with all the costs associated you end up saving. <br />I usually reach a number with my clients so that if a mailing is over it (350) it goes to the mail house.<br />$.44 compared to $.38 or less.<br />@LindseyCosterLindsey@harneycoster.com 405.313.4661<br />
  18. 18. 11. Mail continued<br />If your list is brand new, send it standard, formerly called third class.<br />$.44 compared to $.27!!<br />Not to mention this is a big time saver.<br />Your time and your volunteers.<br />@LindseyCosterLindsey@harneycoster.com 405.313.4661<br />
  19. 19. 12. Sponsor Boards<br />I like to have a board at every fundraiser.<br />I recognize sponsors for current event as well as max sponsors to the campaign.<br />Getting it printed at Staples or Kinkos can cost $35-60 depending on the size.<br />SO, instead buy a frame at the beginning of the campaign and have posters printed.<br />Spending $10 or less each time instead.<br />HCA takeaway: the frame looks nicer than just the board on an easel.<br />@LindseyCosterLindsey@harneycoster.com 405.313.4661<br />
  20. 20. Wrapping up…<br />Ink<br />Buying in bulk<br />Invitations<br />Food and beverage donations<br />Smart catering<br />Polling<br />Promotional materials<br />Logos<br />Dated materials<br />Mail House<br />Sponsor boards<br />@LindseyCosterLindsey@harneycoster.com 405.313.4661<br />
  21. 21. Lindsey Coster<br />405.313.4661<br />lindsey@harneycoster.com<br />@LindseyCoster<br />5 Ways to Save Money on Your Campaign<br />

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