For Entrepreneurs & Artists
Online Brandingloading..
Lindsey C. Holmes '04
LIKES
1500 SLC Reunion 2014
by
WHAT IS ONLINE BRANDING?
A brand is a set of ideals. Branding
dictates how your brand will 'stand 'out
from the crowd...' ...
01Voice
Though your brand
identity includes your
name, logo, tagline, and
company uniform in most
cases, your online
ident...
How To Find Your Voice
Set Your Vision - decide what you want your brand to
be and ultimately become
Be Clear - create you...
How To Find Your Voice
Who am I?
What are my core beliefs?
How can I inspire confidence in my craft, when
others don't bel...
02 Your
By identifying who's
influencing your
brand/ brand
influences online, and
monitoring their online
conversations, y...
How To Identify Your Influencers
Context - Flush out the numbers to find true influence
Reach - The numbers do mean someth...
Tools to Identify Influence
Google Search
Advanced Google Search
Twitter Search
Social Listening
Klout.com/ Kred.com
03Website
Your website is
often the first
window to your
brand online.
Artists' websites
must reflect their
crafts!
UpYour...
Step Up Your Website
Revisit your Brand Ideals
Choose a Framework - Try Wordpress, Joomla, Postach.io
for ready-made theme...
04
Choose
Identifying key
networks that speak
to your niche, your
abilities and that
integrate, saves you/
your brand time...
Choose the Right Platforms
Social Networks - Facebook, Instagram, YouTube, LinkedIn
- Categorized into General, Profession...
05
Be A
Thought
Leader
Showcasing your
thoughts, opinions
and art in a unified
voice and often,
establish thought
leadersh...
Becoming A Thought Leader
Establish your opinion, make it congruent with your brand, and
share it heavily online
Start wit...
06
Create
Through the power of
the social web, press
and media relations
is more tangible than
ever. The game has
changed,...
Create Your Own Press
Bookmarking sites act like press syndicates on the web.
Information travels fast and easily
Post rel...
07 Get
Make your online
branding productive,
find tools that allow
you to share easily,
and win!
Productive
Get Productive
Find tools that align with your brand - Visual Artists should
start social sharing from Instagram, Videogra...
Questions?
.
Online Branding for Entrepreneurs & Artists
By Lindsey C. Holmes
@lindseycholmes
www.usabletech.co
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Online Branding for Entrepreneurs & Artists by Usable Tech Co

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This presentation was presented at the Sarah Lawrence College Reunion 2014. This and other trainings available at www.usabletech.co/training

Published in: Marketing, Technology, Business
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Online Branding for Entrepreneurs & Artists by Usable Tech Co

  1. 1. For Entrepreneurs & Artists Online Brandingloading.. Lindsey C. Holmes '04 LIKES 1500 SLC Reunion 2014 by
  2. 2. WHAT IS ONLINE BRANDING? A brand is a set of ideals. Branding dictates how your brand will 'stand 'out from the crowd...' The crowd online is MASSIVE.
  3. 3. 01Voice Though your brand identity includes your name, logo, tagline, and company uniform in most cases, your online identity is FUELED by your voice. Find Your
  4. 4. How To Find Your Voice Set Your Vision - decide what you want your brand to be and ultimately become Be Clear - create your mission and infuse it through all of your online properties and interactions Be Authentic - align your vision, mission and yourself
  5. 5. How To Find Your Voice Who am I? What are my core beliefs? How can I inspire confidence in my craft, when others don't believe in it?
  6. 6. 02 Your By identifying who's influencing your brand/ brand influences online, and monitoring their online conversations, you can identify new opportunities. Identify Influencers
  7. 7. How To Identify Your Influencers Context - Flush out the numbers to find true influence Reach - The numbers do mean something... In context Engagement - How actionable are their followers
  8. 8. Tools to Identify Influence Google Search Advanced Google Search Twitter Search Social Listening Klout.com/ Kred.com
  9. 9. 03Website Your website is often the first window to your brand online. Artists' websites must reflect their crafts! UpYour loading.. Step
  10. 10. Step Up Your Website Revisit your Brand Ideals Choose a Framework - Try Wordpress, Joomla, Postach.io for ready-made themes, easy visual styling Go Responsive - reach mobile subscribers, any screen size
  11. 11. 04 Choose Identifying key networks that speak to your niche, your abilities and that integrate, saves you/ your brand time, effort and content. The Right LIKES 1500 Platforms
  12. 12. Choose the Right Platforms Social Networks - Facebook, Instagram, YouTube, LinkedIn - Categorized into General, Professional, Niche, Multimedia - Six Degrees of Separation MicroBlogs - Twitter - Stream of consciousness - Okay for quick sell Bookmarking Sites - Delicious, Stumbleupon - Place to share interests, links
  13. 13. 05 Be A Thought Leader Showcasing your thoughts, opinions and art in a unified voice and often, establish thought leadership.
  14. 14. Becoming A Thought Leader Establish your opinion, make it congruent with your brand, and share it heavily online Start with a blog - Place to create longer content, solidify your opinion, and drive traffic from social channels Showcase your work on your blog and through social media Brand social profiles accordingly
  15. 15. 06 Create Through the power of the social web, press and media relations is more tangible than ever. The game has changed, be a game- changer. Your Own Press
  16. 16. Create Your Own Press Bookmarking sites act like press syndicates on the web. Information travels fast and easily Post releases on Scribd.com, Smore.com - Content sites with social posting ability Newswire services - Professional syndicates such as PR Newswire, PR Web give you access to up to 5,000 targeted news outlets Writing copy for the web (links, hashtags, tags) gives massive results
  17. 17. 07 Get Make your online branding productive, find tools that allow you to share easily, and win! Productive
  18. 18. Get Productive Find tools that align with your brand - Visual Artists should start social sharing from Instagram, Videographers should begin on YouTube, People with long form skills should blog Make some money - Try crowdfunding a project using Crowdrise.com or Kickstarter.com. Gain funding while utilizing branding platforms. Fiverr.com allows you ro make a few dollars and to generate larger leads Try Evernote - The productivity tool gives you a platform to draft content, share content and more. Your social branding flow can and should be seamless .
  19. 19. Questions? . Online Branding for Entrepreneurs & Artists By Lindsey C. Holmes @lindseycholmes www.usabletech.co

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