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Apps, Timeline and Facepile:                           Making Sense of Facebook as a Non-Developer                        ...
TerminologiesWednesday, June 13, 2012
Terminologies                    Facebook	  Connect                   Register	  or	  Login	                    outside	  ...
Terminologies                    Facebook	  Connect                 Social	  Plug-­‐ins                   Register	  or	  ...
Terminologies                    Facebook	  Connect                 Social	  Plug-­‐ins                     Applica6ons   ...
Terminologies                    Facebook	  Connect                 Social	  Plug-­‐ins                     Applica6ons   ...
Wednesday, June 13, 2012
Wednesday, June 13, 2012
Is So Two                           Thousand LateWednesday, June 13, 2012
Wednesday, June 13, 2012
Wednesday, June 13, 2012
Verbs Are Hot                                 2012 and Beyond: ACTIONSWednesday, June 13, 2012
Wednesday, June 13, 2012
Timeline	  Applica,ons:	  The	                               movies	  you	  quote.	  The	                             song...
Timeline	  Applica,ons:	  The	                               movies	  you	  quote.	  The	                             song...
Timeline	  Applica,ons:	  The	                               movies	  you	  quote.	  The	                             song...
Wednesday, June 13, 2012
Wednesday, June 13, 2012
Wednesday, June 13, 2012
Wednesday, June 13, 2012
Wednesday, June 13, 2012
For What Platforms Does It Work?Wednesday, June 13, 2012
For What Platforms Does It Work?              Fits	  Innately	  Digital	  Experiences:	  Wednesday, June 13, 2012
For What Platforms Does It Work?              Fits	  Innately	  Digital	  Experiences:	                •	  Digital	  media...
For What Platforms Does It Work?              Fits	  Innately	  Digital	  Experiences:	                •	  Digital	  media...
For What Platforms Does It Work?              Fits	  Innately	  Digital	  Experiences:	                •	  Digital	  media...
For What Platforms Does It Work?              Fits	  Innately	  Digital	  Experiences:	                •	  Digital	  media...
For What Platforms Does It Work?              Fits	  Innately	  Digital	  Experiences:	                •	  Digital	  media...
For What Platforms Does It Work?              Fits	  Innately	  Digital	  Experiences:	                •	  Digital	  media...
The Eyecatchers: Active Timeline Apps              PairWednesday, June 13, 2012
The Eyecatchers: Active Timeline Apps              PairWednesday, June 13, 2012
The Eyecatchers: Active Timeline Apps              PairWednesday, June 13, 2012
The Eyecatchers: Active Timeline Apps              PairWednesday, June 13, 2012
The Eyecatchers: Active Timeline Apps              PairWednesday, June 13, 2012
The Eyecatchers: Passive Timeline AppsWednesday, June 13, 2012
The Eyecatchers: Passive Timeline AppsWednesday, June 13, 2012
The Eyecatchers: Passive Timeline AppsWednesday, June 13, 2012
Wednesday, June 13, 2012
Successful	  Timeline	  apps	                               ac,vate	  their	  exis8ng	                              user	 ...
Successful	  Timeline	  apps	                               ac,vate	  their	  exis8ng	                              user	 ...
Facebook Timeline Apps Best Practices               Source: “Guide: Complete the loop to grow your app with Open Graph” vi...
Facebook Timeline Apps Best Practices              1.	  Get	  an	  exis8ng	  user	  base	  publishing	  	                s...
Facebook Timeline Apps Best Practices              1.	  Get	  an	  exis8ng	  user	  base	  publishing	  	                s...
Facebook Timeline Apps Best Practices              1.	  Get	  an	  exis8ng	  user	  base	  publishing	  	                s...
Success to DateWednesday, June 13, 2012
Success to DateWednesday, June 13, 2012
Success to Date                                             • (Established	  App)	  -­‐	                                  ...
Success to Date                                             • (Established	  App)	  -­‐	                                  ...
Success to Date                                             • (Established	  App)	  -­‐	                                  ...
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Apps, Timeline and Facepile: Making Sense of Facebook as a Non-Developer

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This presentation is intended for savvy marketers who are knowledgeable about the social space but are looking for a quick-and-dirty rundown of the latest changes from Facebook over the past 12 months. Learn Facebook terminologies and be able to speak to them intelligently (even if one can't develop them) and see "best practices" implementation for Facebook executions, especially Timeline applications.

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Apps, Timeline and Facepile: Making Sense of Facebook as a Non-Developer

  1. 1. Apps, Timeline and Facepile: Making Sense of Facebook as a Non-Developer Lindsay Reene Social Engagement Manager EngaugeWednesday, June 13, 2012
  2. 2. TerminologiesWednesday, June 13, 2012
  3. 3. Terminologies Facebook  Connect Register  or  Login   outside  of  FacebookWednesday, June 13, 2012
  4. 4. Terminologies Facebook  Connect Social  Plug-­‐ins Register  or  Login   Like  or  Share  outside  of   outside  of  Facebook FacebookWednesday, June 13, 2012
  5. 5. Terminologies Facebook  Connect Social  Plug-­‐ins Applica6ons Register  or  Login   Like  or  Share  outside  of   Advanced  interac8ons   outside  of  Facebook Facebook via  FacebookWednesday, June 13, 2012
  6. 6. Terminologies Facebook  Connect Social  Plug-­‐ins Applica6ons Register  or  Login   Like  or  Share  outside  of   Advanced  interac8ons   outside  of  Facebook Facebook via  Facebook Desired outcome: Be able to speak intelligently to a few key Facebook features, even if you don’t know how to build them yourself.Wednesday, June 13, 2012
  7. 7. Wednesday, June 13, 2012
  8. 8. Wednesday, June 13, 2012
  9. 9. Is So Two Thousand LateWednesday, June 13, 2012
  10. 10. Wednesday, June 13, 2012
  11. 11. Wednesday, June 13, 2012
  12. 12. Verbs Are Hot 2012 and Beyond: ACTIONSWednesday, June 13, 2012
  13. 13. Wednesday, June 13, 2012
  14. 14. Timeline  Applica,ons:  The   movies  you  quote.  The   songs  you  have  on  repeat.   The  ac,vi,es  you  love.  Wednesday, June 13, 2012
  15. 15. Timeline  Applica,ons:  The   movies  you  quote.  The   songs  you  have  on  repeat.   The  ac,vi,es  you  love.   Now  theres  a  new  class  of   social  apps  that  let  you   express  who  you  are   through  all  the  things  you   do.Wednesday, June 13, 2012
  16. 16. Timeline  Applica,ons:  The   movies  you  quote.  The   songs  you  have  on  repeat.   The  ac,vi,es  you  love.   Now  theres  a  new  class  of   social  apps  that  let  you   express  who  you  are   through  all  the  things  you   do.Wednesday, June 13, 2012
  17. 17. Wednesday, June 13, 2012
  18. 18. Wednesday, June 13, 2012
  19. 19. Wednesday, June 13, 2012
  20. 20. Wednesday, June 13, 2012
  21. 21. Wednesday, June 13, 2012
  22. 22. For What Platforms Does It Work?Wednesday, June 13, 2012
  23. 23. For What Platforms Does It Work? Fits  Innately  Digital  Experiences:  Wednesday, June 13, 2012
  24. 24. For What Platforms Does It Work? Fits  Innately  Digital  Experiences:   •  Digital  media  consump8on  (e.g.  video)Wednesday, June 13, 2012
  25. 25. For What Platforms Does It Work? Fits  Innately  Digital  Experiences:   •  Digital  media  consump8on  (e.g.  video) •  Mobile  appsWednesday, June 13, 2012
  26. 26. For What Platforms Does It Work? Fits  Innately  Digital  Experiences:   •  Digital  media  consump8on  (e.g.  video) •  Mobile  apps •  E-­‐commerce    Wednesday, June 13, 2012
  27. 27. For What Platforms Does It Work? Fits  Innately  Digital  Experiences:   •  Digital  media  consump8on  (e.g.  video) •  Mobile  apps •  E-­‐commerce     •  GamingWednesday, June 13, 2012
  28. 28. For What Platforms Does It Work? Fits  Innately  Digital  Experiences:   •  Digital  media  consump8on  (e.g.  video) •  Mobile  apps •  E-­‐commerce     •  Gaming •  Other  digital  transac8on  plaKormWednesday, June 13, 2012
  29. 29. For What Platforms Does It Work? Fits  Innately  Digital  Experiences:   •  Digital  media  consump8on  (e.g.  video) •  Mobile  apps •  E-­‐commerce     •  Gaming •  Other  digital  transac8on  plaKorm Key Consideration: Ensure brand offers provides key utility, motivating users to share the data.Wednesday, June 13, 2012
  30. 30. The Eyecatchers: Active Timeline Apps PairWednesday, June 13, 2012
  31. 31. The Eyecatchers: Active Timeline Apps PairWednesday, June 13, 2012
  32. 32. The Eyecatchers: Active Timeline Apps PairWednesday, June 13, 2012
  33. 33. The Eyecatchers: Active Timeline Apps PairWednesday, June 13, 2012
  34. 34. The Eyecatchers: Active Timeline Apps PairWednesday, June 13, 2012
  35. 35. The Eyecatchers: Passive Timeline AppsWednesday, June 13, 2012
  36. 36. The Eyecatchers: Passive Timeline AppsWednesday, June 13, 2012
  37. 37. The Eyecatchers: Passive Timeline AppsWednesday, June 13, 2012
  38. 38. Wednesday, June 13, 2012
  39. 39. Successful  Timeline  apps   ac,vate  their  exis8ng   user  base  to  write  high   quality  stories  that  drive   engagement  and   discovery  by  new  users.   New  users  create  stories   to  keep  the  loop   growing.Wednesday, June 13, 2012
  40. 40. Successful  Timeline  apps   ac,vate  their  exis8ng   user  base  to  write  high   quality  stories  that  drive   engagement  and   discovery  by  new  users.   New  users  create  stories   to  keep  the  loop   growing.Wednesday, June 13, 2012
  41. 41. Facebook Timeline Apps Best Practices Source: “Guide: Complete the loop to grow your app with Open Graph” via Facebook Developer BlogWednesday, June 13, 2012
  42. 42. Facebook Timeline Apps Best Practices 1.  Get  an  exis8ng  user  base  publishing     stories   Source: “Guide: Complete the loop to grow your app with Open Graph” via Facebook Developer BlogWednesday, June 13, 2012
  43. 43. Facebook Timeline Apps Best Practices 1.  Get  an  exis8ng  user  base  publishing     stories   2.  Make  published  stories  appealing Source: “Guide: Complete the loop to grow your app with Open Graph” via Facebook Developer BlogWednesday, June 13, 2012
  44. 44. Facebook Timeline Apps Best Practices 1.  Get  an  exis8ng  user  base  publishing     stories   2.  Make  published  stories  appealing 3.  Make  it  easy  for  new  users Source: “Guide: Complete the loop to grow your app with Open Graph” via Facebook Developer BlogWednesday, June 13, 2012
  45. 45. Success to DateWednesday, June 13, 2012
  46. 46. Success to DateWednesday, June 13, 2012
  47. 47. Success to Date • (Established  App)  -­‐   FoodspoCng Referral  traffic  from   Facebook  increased  4xWednesday, June 13, 2012
  48. 48. Success to Date • (Established  App)  -­‐   FoodspoCng Referral  traffic  from   Facebook  increased  4x • (Campaign)  -­‐    USA  Today   Open  Graph  app  drove  2m   views  to  its  Super  Bowl  Ad   MeterWednesday, June 13, 2012
  49. 49. Success to Date • (Established  App)  -­‐   FoodspoCng Referral  traffic  from   Facebook  increased  4x • (Campaign)  -­‐    USA  Today   Open  Graph  app  drove  2m   views  to  its  Super  Bowl  Ad   Meter • (Established  website)  -­‐   Tumblr Referral  traffic  increased   2.5xWednesday, June 13, 2012

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