1. Dutch green technology &
sustainabilty trade mission
2012
HANDEL
KUALA LUMPUR
MALAYSIA
From 7 till 14 OCTOBER 2012
WERK
Dutch green technology & sustainabilty trade mission 2012
is organized by Amerging business solutions in collaboration with:
Dutch Embassy in Kuala Lumpur

2. Dutch green technology & sustainabilty
trade mission 2012
From 7 till 14 October 2012, a trade delegation consisting of Dutch entrepreneurs and business managers
active in the sectors of green technology and sustainability will visit Malaysia. The mission is centered around
meetings with local and international trading partners. Moreover, the mission contains a visit to the inter-
national exhibition for green technology and sustainability IGEM 2012, which will be held in Kuala Lumpur,
Malaysia.
IGEM 2012 is the world wide platform for exchanging and launching the latest technological and sustainable
green products and services. This exhibition aims at the Malaysian, Asian and worldwide market for
sustainability.
As part of the mission Amerging will provide a matchmaking service between local and international
business partners. In collaboration with MIDA (Malaysian Investment Development Authority) participants will
be informed about the legal, economic and cultural aspect of doing business in Malaysia. For Malaysian based
companies Amerging will collaborate with your business development department to invite and introduce
potential (European) clients to your local business operations in Malaysia.
Matchmaking between international business Benefits of participation in the trade mission
partners and potential clients Malaysia:
Besides a visit to the exhibition, trade partner. During the registration Participation in the Dutch green For Malyasian companies the
the delegation will meet with process, you could utter your prefer- technology and sustainability trade mission is a great
potential clients and business ences for the type of organisation trade mission offers you the pos- opportunity to position the
partners. These appointments are you want to meet. Malysian based sibility to enlarge your network unique features of doing business
based on previously set criteria. companies can introduce their within 7 days. By participating, with potential clients of your
When your trade partner is situated potential clients to visit their local you will be fully informed about Malaysian based company. While
in Malaysia, you will visit the local operations in Malaysia. Amerging wil the business opportunities re- strenghtening the relationship
office or production facility. This execute the full service of selecting, garding green technology and with already active clients that
gives you the unique opportunity to inviting and guiding your (potential) sustainability. participate.
discover on your own the (manufac- clients to your local facility in
turing) processes of your potential Malaysia.

3. Malaysia: gateway to Asia, eco-products and green technology
“ Meet more than 500 organizations in the field of sustainability ”
International operating oganisations are familiar with the unique position of Malaysia as a gateway and hub
to the rest of Asia. In addition to a domestic market of more than 28 million inhabitants, Malaysia offers an
English speaking population, a strong legal system, and as a member of ASEAN also a strong banking system.
Malaysia has the necessary business infrastructure from wich 600 million Asian consumers and businesses can
be targettted and supplied with your products or services. The government of Malaysia has committed itself
to develop the country to a first world developed economy by 2020. An annual growth target till of 6% GDP
should function as the basis for realising this ambition.
Exibitors profile IGEM 2012
The participating exhibitors can be divided in 8 main sectors:
Construction Eco-Products and Energy Sustainable
services Financing
ICT Production Transportation Water & Waste
Management
Participating sectors include among others the following industries:
Agricultural eco-technology - Bio technology - Emission trading - Automotive & Transportation - Construction
Consumer products - Energy - Eco: tourism - Eco: consultancy - Eco: ICT - Food - Renewable energy
‘Green’ Financing - Water and waste management
Visitors profile IGEM 2012
CEO and COO top management Public Policymakers
Producers Product agencies
Procurement and Sales management Researchers
Bankers and investors International business development
Booth space during IGEM 2012
If you want to present within a stand up to 9m2. Discuss the objective for Please contact:
your product or service your organization and Amerging Business Solutions
during IGEM 2012, we Use a stand and position receive a tailor made offer info@amerging.com or
offer the possibility to your organization within your organization. Tel: +31 (0)20 - 893 2688
participate in the Dutch the international green
Pavilion. technology market. As a participant of the
The Dutch pavilion will trade mission you will
give your organisation the Interested in presentation receive a discount rate.
opportunity to present space during IGEM 2012?
your product or services

4. Dutch green technology & sustainabilty trade mission
“ Gain insight into the latest developments in green technology and sustainability “
Amerging business solutions
Amerging business solutions is specialized in the
optimization of business results. Amerging achieves
this by developing industry-specific (international)
networks. Our services include the following
activities:
Organisation of industry and country
specific trade missions.
Matchmaking between (inter) national trade
partners at management level
Implementation of (inter) national sales and
agency function
Development and implementation of
(inter) national marketing strategy
Industry Market Research
Amerging is located at Amsterdam Schiphol Airport
Boulevard and is the Dutch agent for PowerChoice,
a Malaysian-based company.
Cooperation Partners Dutch green technology & sustainability trade mission
The Dutch green tech & Sustainability is a mission program, which, combined with Amerging’s
organised by Amerging business solutions . In organis- commercial expertise, will realize your company’s
ing this mission for entrepreneurs in green technology, business potential.
Amerging cooperated with MIDA, MATRADE, Holland
Gateway and the Dutch Embassy in Malaysia. Due to
this partnership we are able to provide a high quality
Dutch green technology & sustainabilty trade mission
Target audience: The trade delegation has the following participants:
Organizations with products or services aimed at CxO management
green technology and sustainability. Buyers & international accountmangers
Green Project leaders
International Trade marketers
Green SME business leaders
Sustainability managers

5. “ Position your market proposition and organization at an international level “
Programma : Dutch green technology & sustainabilty trade mission
Saturday, October 6, 2012: Departure Wednesday, October 10 starting exhibition IGEM
Amsterdam to Kuala Lumpur
On Wednesday, October 10, 2012, the exhibition IGEM
On Saturday, October 6 departure from Schiphol Air- will be opened. The exhibition will be held from 10 up
port to Kuala Lumpur International Airport in Malaysia. to and including Saturday, 13 October.
You arrive on Sunday, October 7, 2012 where you will The location will be the Kuala Lumpur Convention
be guided to your hotel in Kuala Lumpur. Center. Friday will be an official end of the trade
mission with a network reception, held at the Dutch
Monday, October 8, 2012: Presentation MIDA & pavilion.
meeting with your (potential) trade partner
Sunday, October 14 departure Kuala Lumpur to
On Monday 8 October, you will visit MIDA in order to Amsterdam
meet local authorities and your local Malaysian trade
partner. European clients invited for our Malaysian * More details of the trade mission, such as times and
based partners will visit your local business opera- locations, will you receive within 2 days after
tions. registration
* Data and programs are subject to change
Tuesday, October 9 visit the Cyber Corridor in
Malaysia
On Tuesday 9 October, the Cyber corridor will be
visited. After that, a cultural activity will be held for
familiarization with Malaysia’s history, population,
economy and nature.

6. Participation packages trade mission:
“Meet new business partners and strengthen relationships with potential customers”
Package Platinum: Matchmaking Trade Mission & travel
Participation IGEM:
Access to IGEM 2012 10 till 13 October 2012
Access to Dutch Pavilion at IGEM
Matchmaking:
Selection and Matchmaking with potential trade partners (up to 8)
Making appointments with local and central authorities
Selection and invitation European (potential) clients for Malaysian companies
Conference call prior to the start of the trade mission
MIDA Presentation: doing business in Malaysia on October 8
Visit to local industrial buildings and offices of trade partners
Visit to historical and cultural locations of Malaysian society
Return flight from Amsterdam - Kuala Lumpur 6 till 14 October 2012
Stay in hotel from 7 till 14 October 2012
Return transport:
domestic locations of Malaysian trade partners
to Schiphol airport (departure and arrival)
to Kuala Lumpur Convention Center (3 days)
€ 4.900,- pp. (Excluding VAT)
Package Zilver: Matchmaking Trade Mission
Visiting IGEM 2012
Access to IGEM 2012 10 till 13 October
Access to Dutch Pavilion at IGEM
Matchmaking:
Conference call prior to the start of the trade mission
Selection and Matchmaking with potential trade partners (up to 4)
Making appointments with local and central authorities
MIDA Presentation: doing business in Malaysia on October 8
Visit to local industrial buildings and offices of trade partners
Visit to historical and cultural locations of Malaysian society
€ 3.475,- pp. (Excluding VAT)
(A flight and stay in hotel is included in package trade mission and travel)
Package Brons: Trade Mission Travel
Return flight from Amsterdam - Kuala Lumpur 6 till 14 October 2012
Stay in hotel from 7 till 14 October 2012
Visiting IGEM 2012:
Access to IGEM 2012 10 till 13 October
Access to Dutch Pavilion at IGEM
Return transport:
from home to Schiphol airport (departure and arrival)
to Kuala Lumpur Convention Center (3 days)
€ 2.475,- pp. (Excluding VAT)

7. KUALA LUMPUR
MALAYSIA
OCTOBER 2012
Sign up for Trade mission with subscription form
When registering for August 15 2012 you will receive a For more information, please contact:
discount of 5% off the total sum. Amerging Business Solutions
Participation by 2 or more persons of the same company Lindomar Minguel (CEO and head trade mission)
you will receive a extra discount. +31646217783
E: l.minguel@amerging.com
You can subscribe by sending the subscription form to:
info@amerging.com or Havenmeesterweg 27, Schiphol André Goudriaan (Client Relationships and Strategy)
Airport, 1118 CB Schiphol, the Netherlands +31616112396
E: a.goudriaan@amerging.com

8. Business trade mission 2012: empowering global competitiveness
To connect the international business community and facilitate the need for international business expansion
Amerging Business Solutions will host a series of 6 world wide business trade seminars. During the event
international trade issues and new emerging business opportunities will be discussed during round table meetings
on CxO level. In addition SME business leaders can (re)-connect with business partners to excel their international
business expansion.
Business Trade mission - 2012 - Malaysia - 7 till 14 October 2012
Business Trade mission - 2013 - Bangalore, India - 25th April 2013
Business Trade mission- 2013 - Beijing, China - 28th of November 2013
Business Trade mission - 2014 - Rio de Janeiro, Brasil - 24th of April 2014
Business Trade mission - 2014 - Moskou, Russia - 27th of November 2014
Amerging Business Trade missions offer the following
networking solutions :
Round table meetings CEO’s of emerging market SME’s industry counterparts. Round table meetings for govern-
mental finance and economic departments of hosting countries. Expo floor with the top emerging businesses
positioning their product and services offerings. Matchmaking between investors and business partners during
event day. A global online community that offers acces tot the latest business news and business opportunities.
Amerging business solutions
Havenmeesterweg 27,
Schiphol Airport, 1118 CB Schiphol, the Netherlands
info@amerging.com
Tel: +31 (0)20 - 893 2688
www.amerging.com