Write For The Right People

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Write For The Right People

  1. 1. Knock Your Client Over In Style<br />Tips on PowerPoint Presentation Writing<br />By Linda Tygenhof ©<br />
  2. 2. Designing The Presentation<br />Know your client’s style.<br />Know your client’s likes and dislikes in presenting their service.<br />Using bullets is not necessary.<br />Cleaner style without them.<br />2<br />Linda Tygenhof (c)<br />
  3. 3. Keep It Simple Silly (KISS)<br />Do you have too much to say?<br />DON’T MAKE YOUR AUDIENCE READ THE PRESENTATION<br />Get to the point!<br />Grab them with flair!<br />Show some finesse!<br />Keep them from falling asleep!<br />3<br />Linda Tygenhof (c)<br />
  4. 4. Are Your Words Confusing? Unimpressive?<br />Tip: Your audience has very little time to spend looking at your presentation. <br />Do you cut your vegetables “expeditiously” or, simply put “fast”.<br />Use words typically used by your client, but keep them simple.<br />4<br />Linda Tygenhof (c)<br />
  5. 5. Stop With Fluff and Filler Words<br />Don’t use “really” or “that” – they are “filler” words<br />Leave jargon in the office<br />Use these cautiously:<br /> benchmark, best in class, continuum, grassroots, metrics, objective, strategy, tactic, target, value added<br />Just GET TO THE POINT!<br />5<br />Linda Tygenhof (c)<br />
  6. 6. Information Overload<br />Know your subject matter.<br />Fine tune presentation to audience.<br />Create a roadmap.<br />Doctors would enjoy medical terminology, but computer engineers will not.<br />GET TO THE POINT as quickly as possible.<br />Try to keep presentation to less than 25 pages.<br />6<br />Linda Tygenhof (c)<br />
  7. 7. Avoid Too Much Information<br />Use effective headlines with a “teasing” subheading.<br />Match copy to the right people<br />4 Rights of Advertising:<br /> 1. Right message to the<br /> 2. Right audience to the<br /> 3. Right time in the<br /> 4. Right place<br />7<br />Linda Tygenhof (c)<br />
  8. 8. Linda Tygenhof<br />Thanks for reading this short presentation!<br />8<br />Linda Tygenhof (c)<br />

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