Public Relations Portfolio


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Public Relations Portfolio

  1. 1. Portfolio<br />Linda Li<br />A Motivated PR Professional<br />Video inserted, please download for best view! <br />
  2. 2. Checklist<br /><ul><li>Resume
  3. 3. Media Relations
  4. 4. Social Media
  5. 5. Creative Design
  6. 6. Multimedia Production
  7. 7. Crisis Communication
  8. 8. Letters of Recommendation
  9. 9. Contact Me</li></li></ul><li>RESUME<br />
  10. 10. PROFILE<br />Highly motivated PR professional with extensive both agency and in-house experiences in social media, media relations, and marketing research. Record of success in developing on-line campaigns and strategies that have generated billions of media impressions and millions of donations. Recognized for ability to build relationships with media professionals and on-line communities. Exceptional leader with skills to motivate peak individual performance from team members.<br /> <br />Clients include:FedEx, Coca-Cola, Norwegian Cruise Line, BSN, Travelpro, American Red Cross<br /> The Miami Heat, ABC, MSNBC, CBS, Fox, USA Today,<br /> <br />SKILLS<br /><ul><li>Proficient in Facebook, Twitter, Wordpress, Hootsuit, Google Analytics and various social media platforms and monitoring tools
  11. 11. Experienced in Adobe Premier Pro, Avid Media Composer, Final Cut Pro, Dreamweaver, Flash, Fireworks, Photoshop, Html, Mac/PC, and OS/Windows, Cision Point, Vocus
  12. 12. Fluent in Chinese</li></ul> <br />EDUCATION<br />University of Miami, Coral Gables, FL Masters of Arts in Public Relations<br />China Agricultural University, Beijing, P. R. China Bachelor of Arts in Media and Communications<br /> <br />EXPERIENCE<br />Government Contract Consultants, New York, NY<br />Project Manager, 08/11 – present<br /><ul><li>Delegate social media, marketing research, client relations assignments to interns and oversee everyone’s work
  13. 13. Conduct market research and prepare client presentations for client meetings
  14. 14. Build and maintain client relations through social media, email marketing, and business networking events
  15. 15. Perform daily administrative work</li></ul> <br />Dream Chasers NY to LA Student Running Project, New York, NY<br />Publicist (freelance), 05/11 – present<br /><ul><li>Promote the students running project through both traditional media and social media
  16. 16. Hold press conference, train spokesperson, and work with media on filming a documentary movie and a news series
  17. 17. Hold fund-raising events to support runners and reach out to local families to find places for runners to stay
  18. 18. Delegate website updating, social media management, creative design, and volunteer recruitment assignments</li></ul> <br />INTERNSHIP<br />Howard R. Miller Communication, Miami, FL<br />Pubic Relations Intern, 03/11 – 04/11<br /><ul><li>Optimized Facebook and Twitter pages visually and managed the agency’s social media presence
  19. 19. Analyzed business crisis and conducted reports to agency president
  20. 20. Wrote and distributed press releases to major national and international media outlets
  21. 21. Participated in brainstorming and strategic planning process for Travelpro International and the Continental Group</li></ul> <br />Redletter PR, Miami, FL<br />Assistant Account Executive (intern), 01/11 – 04/11<br /><ul><li>Handled media relations for GLM’s US Antique Shows in New York, Miami, and Las Vegas
  22. 22. Generated 2 billions media impressions and 7 network TV broadcast segments for the 50th Original Miami Beach Antique Show
  23. 23. Secured media reviews from and other MMA website for BSN’s supplement products
  24. 24. Developed and maintained media lists using CisionPoint Media database
  25. 25. Tracked on-going media placement and prepared final media impressions report for client</li></ul> <br />Miami Heat, Miami, FL<br />Internet Services/Broadcasting Intern, 10/10 – 02/11<br /><ul><li>Increased Chinese readership by 60%
  26. 26. Recorded voiceover and edited videos for Chinese website on
  27. 27. Assisted editors in various shooting and editing projects for HeatTV</li></ul> <br />American Red Cross, Miami, FL<br />Public Affairs Intern, 09/10 – 01/11<br /><ul><li>Promoted Holiday Catalog Campaign on Twitter and surpassed funds raised the previous year
  28. 28. Secured a TV show, “News and Views” on CBS4, for Holiday Catalog Campaign
  29. 29. Wrote press materials for campaigns and events including Victoria Lopes Castrol 2011 Runway Fashion Show
  30. 30. Coordinated in various events, including fundraising balls, luncheons, and media previews
  31. 31. Interviewed Red Cross staff and volunteers and wrote feature stories about their extraordinary work</li></ul> <br />The Beacon Council, Brickell, FL<br />Communication and Marketing Intern, 06/10 – 08/10<br /><ul><li>Conducted first-hand and secondary social media marketing research
  32. 32. Initiated a social media marketing project to communicate with existing members and prospective clients
  33. 33. Assisted in various members networking events </li></li></ul><li>MEDIA RELATIONS<br />
  34. 34. Press Release<br />
  35. 35. Feature Story<br />
  36. 36. Pitch Letter<br />
  37. 37. Media Impressions<br />ABC Local 10<br />MSNBC Local 6<br />Fox 7 News<br />
  38. 38. SOCIAL MEDIA<br />
  39. 39. Facebook Update<br />
  40. 40. Facebook Visualization<br />
  41. 41. Twitter Handling<br />
  42. 42. Blog Post<br />
  43. 43. CREATIVE DESIGN<br />
  44. 44. Yearbook Spread<br />Graduate School Orientation<br />University of Miami Ibis Yearbook 2010<br />
  45. 45. Marketing Postcard<br />
  46. 46. Facebook Photostrip<br />
  47. 47. Event Flyer<br />
  49. 49. Recorded voice over and edited videos for the Miami Heat<br />Shot and edited videos for the Give Back Week Campaign at the University of Miami<br />
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  53. 53.
  54. 54.
  55. 55.
  57. 57.
  58. 58.
  59. 59. CONTACT ME<br /><br /><br />