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How to Get Startedwith Social Marketing   Kauai Rotary Clubs 03-17-12                @LindaSherman
Kauai Rotary Clubs 03-17-12     Linda Sherman IntroResident of Kauai since 2004Avid Tennis PlayerMember, Kukui’ula Outrigg...
Kauai Rotary Clubs 03-17-12     Linda Sherman IntroTraditional CMO backgroundFormer CEO Club Med Japan; set upCoors Japan;...
Kauai Rotary Clubs 03-17-12     Courage Group IntroWebsite CreationGraphic Design and Corporate IdentitySocial Media Marke...
Kauai Rotary Clubs 03-17-12     Competitive Landscape Has ChangedLinda Sherman                 KauaiMarketing.com
Kauai Rotary Clubs 03-17-12     Competitive Landscape Has ChangedLinda Sherman                 KauaiMarketing.com
Kauai Rotary Clubs 03-17-12     History of MarketingLinda Sherman                     KauaiMarketing.com
Kauai Rotary Clubs 03-17-12     History of MarketingLinda Sherman                     KauaiMarketing.com
Kauai Rotary Clubs 03-17-12     How To Be Found Has ChangedLinda Sherman                KauaiMarketing.com
Kauai Rotary Clubs 03-17-12                          Traditional MarketingMarketingCampaignsinclude print, TV,radio, in-st...
Kauai Rotary Clubs 03-17-12     Holistic Marketing IntegrationLinda Sherman                   KauaiMarketing.com
Kauai Rotary Clubs 03-17-12     What Is Social Media?Linda Sherman                  KauaiMarketing.com
Kauai Rotary Clubs 03-17-12     Social Media Tool IntegrationLinda Sherman                   KauaiMarketing.com
Kauai Rotary Clubs 03-17-12     Three Steps of Social Media MarketingLinda Sherman                  KauaiMarketing.com
Kauai Rotary Clubs 03-17-12     Allocate ResourcesLinda Sherman                   KauaiMarketing.com
Kauai Rotary Clubs 03-17-12     How To Get StartedLinda Sherman                   KauaiMarketing.com
Kauai Rotary Clubs 03-17-12     Facebook ProfileLinda Sherman                KauaiMarketing.com
Kauai Rotary Clubs 03-17-12     Facebook Timeline ProfileLinda Sherman                  KauaiMarketing.com
Kauai Rotary Clubs 03-17-12     Facebook PagesLinda Sherman               KauaiMarketing.com
Kauai Rotary Clubs 03-17-12     Facebook Page: Taste of HawaiiLinda Sherman                  KauaiMarketing.com
Kauai Rotary Clubs 03-17-12     Engaging Your Facebook FansLinda Sherman                  KauaiMarketing.com
Kauai Rotary Clubs 03-17-12     YouTubeLinda Sherman         KauaiMarketing.com
Kauai Rotary Clubs 03-17-12     Google+Linda Sherman         KauaiMarketing.com
Kauai Rotary Clubs 03-17-12     PinterestLinda Sherman          KauaiMarketing.com
Kauai Rotary Clubs 03-17-12     foursquareLinda Sherman           KauaiMarketing.com
Kauai Rotary Clubs 03-17-12     InstagramLinda Sherman          KauaiMarketing.com
Kauai Rotary Clubs 03-17-12     TwitterLinda Sherman         KauaiMarketing.com
Kauai Rotary Clubs 03-17-12     Twitter ConnectLinda Sherman                KauaiMarketing.com
Kauai Rotary Clubs 03-17-12     Twitter DiscoverLinda Sherman                 KauaiMarketing.com
Kauai Rotary Clubs 03-17-12     Website BlogLinda Sherman             KauaiMarketing.com
Kauai Rotary Clubs 03-17-12                    What is Hot?Infographics               Linda Sherman             KauaiMarke...
Kauai Rotary Clubs 03-17-12     Get Found OnlineCreateOptimizePromoteSocial ProofConvertLinda Sherman                 Kaua...
Kauai Rotary Clubs 03-17-12     Reaching New Members & SponsorsLinda Sherman                KauaiMarketing.com
Kauai Rotary Clubs 03-17-12     Contact Linda ShermanTel: 808-212-1860email: Linda.Sherman@CourageGroup.com@LindaSherman •...
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Getting Started with Social Marketing Rotary Clubs Kauai

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How to get started with social marketing. Strategy, implementation, what are the platforms.

This presentation was to a gathering of rotarians interested in marketing and PR for the Rotary. It was held at Rotary Club District Assembly on Kauai March 17, 2012 during a series of sessions led by the well-known newscaster and Rotary director Linda Coble.

Linda Sherman, who has a successful background in traditional marketing presented on how to make the transition to holistic integrated marketing. Discussion focused on what this meant for the Rotary Clubs.

Published in: Self Improvement, Business, Travel
  • Aloha Ron. The amount of time allotted to presenting on Saturday was very limited so I only made the point that they were hot. If you look at my Pinterest board (Pinterest.com/KauaiMarketing) on Social Media Infographics, you will see many examples of infographics. Infographics require graphic design and intelligence to create, they are of value but they are also a investment.

    For your field, you could create an infographic with information about short sales and foreclosures and include an embed code that allows others to share it across social media while providing a link back to your website.

    For the Rotary Clubs, it would be useful to have an infographic created on a national or district level. It could include history, good works and possibly some stats about current membership.
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  • Thanks for putting up the Rotary Presentation. Didn't quite get the point or idea of infographics, what the slide means, and their value?Thanks in advance for explaining.
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Getting Started with Social Marketing Rotary Clubs Kauai

  1. 1. How to Get Startedwith Social Marketing Kauai Rotary Clubs 03-17-12 @LindaSherman
  2. 2. Kauai Rotary Clubs 03-17-12 Linda Sherman IntroResident of Kauai since 2004Avid Tennis PlayerMember, Kukui’ula Outrigger Canoe ClubCo-Founder, Sustainability Forums KauaiAqua Farming InternationalCommercial Marine Biology InstituteLived in Japan for total of 21 yearsLinda Sherman KauaiMarketing.com
  3. 3. Kauai Rotary Clubs 03-17-12 Linda Sherman IntroTraditional CMO backgroundFormer CEO Club Med Japan; set upCoors Japan; success launching ZIMA inJapanSocial Marketing Strategist & TrainerSocial Media InfluencerCo-Founder, The Courage GroupLinda Sherman KauaiMarketing.com
  4. 4. Kauai Rotary Clubs 03-17-12 Courage Group IntroWebsite CreationGraphic Design and Corporate IdentitySocial Media Marketing Strategy andTrainingDigital Film: Online Promo andDocumentary VideoPhotographyLinda Sherman KauaiMarketing.com
  5. 5. Kauai Rotary Clubs 03-17-12 Competitive Landscape Has ChangedLinda Sherman KauaiMarketing.com
  6. 6. Kauai Rotary Clubs 03-17-12 Competitive Landscape Has ChangedLinda Sherman KauaiMarketing.com
  7. 7. Kauai Rotary Clubs 03-17-12 History of MarketingLinda Sherman KauaiMarketing.com
  8. 8. Kauai Rotary Clubs 03-17-12 History of MarketingLinda Sherman KauaiMarketing.com
  9. 9. Kauai Rotary Clubs 03-17-12 How To Be Found Has ChangedLinda Sherman KauaiMarketing.com
  10. 10. Kauai Rotary Clubs 03-17-12 Traditional MarketingMarketingCampaignsinclude print, TV,radio, in-store,events, andemail. Linda Sherman KauaiMarketing.com
  11. 11. Kauai Rotary Clubs 03-17-12 Holistic Marketing IntegrationLinda Sherman KauaiMarketing.com
  12. 12. Kauai Rotary Clubs 03-17-12 What Is Social Media?Linda Sherman KauaiMarketing.com
  13. 13. Kauai Rotary Clubs 03-17-12 Social Media Tool IntegrationLinda Sherman KauaiMarketing.com
  14. 14. Kauai Rotary Clubs 03-17-12 Three Steps of Social Media MarketingLinda Sherman KauaiMarketing.com
  15. 15. Kauai Rotary Clubs 03-17-12 Allocate ResourcesLinda Sherman KauaiMarketing.com
  16. 16. Kauai Rotary Clubs 03-17-12 How To Get StartedLinda Sherman KauaiMarketing.com
  17. 17. Kauai Rotary Clubs 03-17-12 Facebook ProfileLinda Sherman KauaiMarketing.com
  18. 18. Kauai Rotary Clubs 03-17-12 Facebook Timeline ProfileLinda Sherman KauaiMarketing.com
  19. 19. Kauai Rotary Clubs 03-17-12 Facebook PagesLinda Sherman KauaiMarketing.com
  20. 20. Kauai Rotary Clubs 03-17-12 Facebook Page: Taste of HawaiiLinda Sherman KauaiMarketing.com
  21. 21. Kauai Rotary Clubs 03-17-12 Engaging Your Facebook FansLinda Sherman KauaiMarketing.com
  22. 22. Kauai Rotary Clubs 03-17-12 YouTubeLinda Sherman KauaiMarketing.com
  23. 23. Kauai Rotary Clubs 03-17-12 Google+Linda Sherman KauaiMarketing.com
  24. 24. Kauai Rotary Clubs 03-17-12 PinterestLinda Sherman KauaiMarketing.com
  25. 25. Kauai Rotary Clubs 03-17-12 foursquareLinda Sherman KauaiMarketing.com
  26. 26. Kauai Rotary Clubs 03-17-12 InstagramLinda Sherman KauaiMarketing.com
  27. 27. Kauai Rotary Clubs 03-17-12 TwitterLinda Sherman KauaiMarketing.com
  28. 28. Kauai Rotary Clubs 03-17-12 Twitter ConnectLinda Sherman KauaiMarketing.com
  29. 29. Kauai Rotary Clubs 03-17-12 Twitter DiscoverLinda Sherman KauaiMarketing.com
  30. 30. Kauai Rotary Clubs 03-17-12 Website BlogLinda Sherman KauaiMarketing.com
  31. 31. Kauai Rotary Clubs 03-17-12 What is Hot?Infographics Linda Sherman KauaiMarketing.com
  32. 32. Kauai Rotary Clubs 03-17-12 Get Found OnlineCreateOptimizePromoteSocial ProofConvertLinda Sherman KauaiMarketing.com
  33. 33. Kauai Rotary Clubs 03-17-12 Reaching New Members & SponsorsLinda Sherman KauaiMarketing.com
  34. 34. Kauai Rotary Clubs 03-17-12 Contact Linda ShermanTel: 808-212-1860email: Linda.Sherman@CourageGroup.com@LindaSherman • @KauaiTalk@BoomerTechTalkBoomerTechTalk.comKauaiMarketing.comItsDifferent4Girls.comGplus.to/LindaShermanPinterest/com/KauaiMarketingslideshare.net/LindaShermanLinda Sherman KauaiMarketing.com

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