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How To Get Started Social Media

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How To Get Started Social Media

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Linda Sherman presented at Hawaii Social Media Summit on how to find and keep customers by powering up your current marketing strategy with social media to create a holistic integrated marketing program.

Linda Sherman's view on "What is Social Media". Tips on Twitter, Facebook, LinkedIn and Google plus.

Learn from someone with a successful background in traditional marketing on how to make the transition to holistic integrated marketing.

Linda Sherman presented at Hawaii Social Media Summit on how to find and keep customers by powering up your current marketing strategy with social media to create a holistic integrated marketing program.

Linda Sherman's view on "What is Social Media". Tips on Twitter, Facebook, LinkedIn and Google plus.

Learn from someone with a successful background in traditional marketing on how to make the transition to holistic integrated marketing.

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How To Get Started Social Media

  1. 1. Power Up Your Marketing Strategy with Social Media Hawaii Social Media Summit 10-19-11 @LindaSherman
  2. 2. Hawaii Social Media Summit 10-19-11 Linda Sherman Intro Resident of Kauai since 2004 Avid Tennis Player Member, Kukui’ula Outrigger Canoe Club Co-Founder, Sustainability Forums Kauai Aqua Farming International Commercial Marine Biology Institute Lived in Japan for total of 21 years Linda Sherman KauaiMarketing.com
  3. 3. Hawaii Social Media Summit 10-19-11 Linda Sherman Intro Traditional CMO background Former CEO Club Med Japan; set up Coors Japan; success launching ZIMA in Japan Social Media Marketing Consultant Social Media Influecer Co-Founder, The Courage Group Linda Sherman KauaiMarketing.com
  4. 4. Hawaii Social Media Summit 10-19-11 Courage Group Intro Social Media Marketing Consulting and Training Digital Film: Online Promo and Documentary Video Photography Website Creation Graphic Design and Corporate Identity Linda Sherman KauaiMarketing.com
  5. 5. Hawaii Social Media Summit 10-19-11 Competitive Landscape Has Changed Linda Sherman KauaiMarketing.com
  6. 6. Hawaii Social Media Summit 10-19-11 Competitive Landscape Has Changed Linda Sherman KauaiMarketing.com
  7. 7. Hawaii Social Media Summit 10-19-11 History of Marketing Linda Sherman KauaiMarketing.com
  8. 8. Hawaii Social Media Summit 10-19-11 History of Marketing Linda Sherman KauaiMarketing.com
  9. 9. Hawaii Social Media Summit 10-19-11 How To Be Found Has Changed Linda Sherman KauaiMarketing.com
  10. 10. Hawaii Social Media Summit 10-19-11 Traditional Marketing Marketing Campaigns include print, TV, radio, in-store, events, and email. Linda Sherman KauaiMarketing.com
  11. 11. Hawaii Social Media Summit 10-19-11 Holistic Marketing Integration Linda Sherman KauaiMarketing.com
  12. 12. Hawaii Social Media Summit 10-19-11 What Is Social Media? Linda Sherman KauaiMarketing.com
  13. 13. Hawaii Social Media Summit 10-19-11 Social Media Tool Integration Linda Sherman KauaiMarketing.com
  14. 14. Hawaii Social Media Summit 10-19-11 Three Steps of Social Media Marketing Linda Sherman KauaiMarketing.com
  15. 15. Hawaii Social Media Summit 10-19-11 Six Leader Attitudes on Social Media Linda Sherman KauaiMarketing.com
  16. 16. Hawaii Social Media Summit 10-19-11 Allocate Resources Linda Sherman KauaiMarketing.com
  17. 17. Hawaii Social Media Summit 10-19-11 How To Get Started Linda Sherman KauaiMarketing.com
  18. 18. Hawaii Social Media Summit 10-19-11 Facebook Page Linda Sherman KauaiMarketing.com
  19. 19. Hawaii Social Media Summit 10-19-11 Facebook Page Linda Sherman KauaiMarketing.com
  20. 20. Hawaii Social Media Summit 10-19-11 Facebook Profile Linda Sherman KauaiMarketing.com
  21. 21. Hawaii Social Media Summit 10-19-11 Twitter Linda Sherman KauaiMarketing.com
  22. 22. Hawaii Social Media Summit 10-19-11 Klout Linda Sherman KauaiMarketing.com
  23. 23. Hawaii Social Media Summit 10-19-11 Linkedin - Company Profile Linda Sherman KauaiMarketing.com
  24. 24. Hawaii Social Media Summit 10-19-11 Linkedin - Personal Profile Linda Sherman KauaiMarketing.com
  25. 25. Hawaii Social Media Summit 10-19-11 Linkedin - Groups Linda Sherman KauaiMarketing.com
  26. 26. Hawaii Social Media Summit 10-19-11 Google+ Linda Sherman KauaiMarketing.com
  27. 27. Hawaii Social Media Summit 10-19-11 Website Blog Linda Sherman KauaiMarketing.com
  28. 28. Hawaii Social Media Summit 10-19-11 Local Search Linda Sherman KauaiMarketing.com
  29. 29. Hawaii Social Media Summit 10-19-11 What is Hot? Infographics Linda Sherman KauaiMarketing.com
  30. 30. Hawaii Social Media Summit 10-19-11 Get Found Online Create Optimize Promote Social Proof Convert Linda Sherman KauaiMarketing.com
  31. 31. Hawaii Social Media Summit 10-19-11 Reaching New Customers - B2B Linda Sherman KauaiMarketing.com
  32. 32. Hawaii Social Media Summit 10-19-11 Reaching New Customers - B2C Linda Sherman KauaiMarketing.com
  33. 33. Hawaii Social Media Summit 10-19-11 Contact Linda Sherman Tel: 808-212-1860 email: Linda.Sherman@CourageGroup.com @LindaSherman • @KauaiTalk @BoomerTechTalk BoomerTechTalk.com KauaiMarketing.com ItsDifferent4Girls.com Gplus.to/LindaSherman slideshare.net/LindaSherman Linda Sherman KauaiMarketing.com

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