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How To Get Started Social Media

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Linda Sherman presented at Hawaii Social Media Summit on how to find and keep customers by powering up your current marketing strategy with social media to create a holistic integrated marketing program.

Linda Sherman's view on "What is Social Media". Tips on Twitter, Facebook, LinkedIn and Google plus.

Learn from someone with a successful background in traditional marketing on how to make the transition to holistic integrated marketing.

Published in: Self Improvement, Travel, Business
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How To Get Started Social Media

  1. 1. Power Up Your MarketingStrategy with Social Media Hawaii Social Media Summit 10-19-11 @LindaSherman
  2. 2. Hawaii Social Media Summit 10-19-11 Linda Sherman IntroResident of Kauai since 2004Avid Tennis PlayerMember, Kukui’ula Outrigger Canoe ClubCo-Founder, Sustainability Forums KauaiAqua Farming InternationalCommercial Marine Biology InstituteLived in Japan for total of 21 yearsLinda Sherman KauaiMarketing.com
  3. 3. Hawaii Social Media Summit 10-19-11 Linda Sherman IntroTraditional CMO backgroundFormer CEO Club Med Japan; set upCoors Japan; success launching ZIMA inJapanSocial Media Marketing ConsultantSocial Media InfluecerCo-Founder, The Courage GroupLinda Sherman KauaiMarketing.com
  4. 4. Hawaii Social Media Summit 10-19-11 Courage Group IntroSocial Media Marketing Consulting andTrainingDigital Film: Online Promo andDocumentary VideoPhotographyWebsite CreationGraphic Design and Corporate IdentityLinda Sherman KauaiMarketing.com
  5. 5. Hawaii Social Media Summit 10-19-11 Competitive Landscape Has ChangedLinda Sherman KauaiMarketing.com
  6. 6. Hawaii Social Media Summit 10-19-11 Competitive Landscape Has ChangedLinda Sherman KauaiMarketing.com
  7. 7. Hawaii Social Media Summit 10-19-11 History of MarketingLinda Sherman KauaiMarketing.com
  8. 8. Hawaii Social Media Summit 10-19-11 History of MarketingLinda Sherman KauaiMarketing.com
  9. 9. Hawaii Social Media Summit 10-19-11 How To Be Found Has ChangedLinda Sherman KauaiMarketing.com
  10. 10. Hawaii Social Media Summit 10-19-11 Traditional MarketingMarketingCampaignsinclude print, TV,radio, in-store,events, andemail. Linda Sherman KauaiMarketing.com
  11. 11. Hawaii Social Media Summit 10-19-11 Holistic Marketing IntegrationLinda Sherman KauaiMarketing.com
  12. 12. Hawaii Social Media Summit 10-19-11 What Is Social Media?Linda Sherman KauaiMarketing.com
  13. 13. Hawaii Social Media Summit 10-19-11 Social Media Tool IntegrationLinda Sherman KauaiMarketing.com
  14. 14. Hawaii Social Media Summit 10-19-11 Three Steps of Social Media MarketingLinda Sherman KauaiMarketing.com
  15. 15. Hawaii Social Media Summit 10-19-11 Six Leader Attitudes on Social MediaLinda Sherman KauaiMarketing.com
  16. 16. Hawaii Social Media Summit 10-19-11 Allocate ResourcesLinda Sherman KauaiMarketing.com
  17. 17. Hawaii Social Media Summit 10-19-11 How To Get StartedLinda Sherman KauaiMarketing.com
  18. 18. Hawaii Social Media Summit 10-19-11 Facebook PageLinda Sherman KauaiMarketing.com
  19. 19. Hawaii Social Media Summit 10-19-11 Facebook PageLinda Sherman KauaiMarketing.com
  20. 20. Hawaii Social Media Summit 10-19-11 Facebook ProfileLinda Sherman KauaiMarketing.com
  21. 21. Hawaii Social Media Summit 10-19-11 TwitterLinda Sherman KauaiMarketing.com
  22. 22. Hawaii Social Media Summit 10-19-11 KloutLinda Sherman KauaiMarketing.com
  23. 23. Hawaii Social Media Summit 10-19-11 Linkedin - Company ProfileLinda Sherman KauaiMarketing.com
  24. 24. Hawaii Social Media Summit 10-19-11 Linkedin - Personal ProfileLinda Sherman KauaiMarketing.com
  25. 25. Hawaii Social Media Summit 10-19-11 Linkedin - GroupsLinda Sherman KauaiMarketing.com
  26. 26. Hawaii Social Media Summit 10-19-11 Google+Linda Sherman KauaiMarketing.com
  27. 27. Hawaii Social Media Summit 10-19-11 Website BlogLinda Sherman KauaiMarketing.com
  28. 28. Hawaii Social Media Summit 10-19-11 Local SearchLinda Sherman KauaiMarketing.com
  29. 29. Hawaii Social Media Summit 10-19-11 What is Hot?Infographics Linda Sherman KauaiMarketing.com
  30. 30. Hawaii Social Media Summit 10-19-11 Get Found OnlineCreateOptimizePromoteSocial ProofConvertLinda Sherman KauaiMarketing.com
  31. 31. Hawaii Social Media Summit 10-19-11 Reaching New Customers - B2BLinda Sherman KauaiMarketing.com
  32. 32. Hawaii Social Media Summit 10-19-11 Reaching New Customers - B2CLinda Sherman KauaiMarketing.com
  33. 33. Hawaii Social Media Summit 10-19-11 Contact Linda ShermanTel: 808-212-1860email: Linda.Sherman@CourageGroup.com@LindaSherman • @KauaiTalk@BoomerTechTalkBoomerTechTalk.comKauaiMarketing.comItsDifferent4Girls.comGplus.to/LindaShermanslideshare.net/LindaShermanLinda Sherman KauaiMarketing.com

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