SlideShare a Scribd company logo
1 of 33
Power Up Your Marketing
Strategy with Social Media

  Hawaii Social Media Summit 10-19-11

                       @LindaSherman
Hawaii Social Media Summit 10-19-11


     Linda Sherman Intro

Resident of Kauai since 2004
Avid Tennis Player
Member, Kukui’ula Outrigger Canoe Club
Co-Founder, Sustainability Forums Kauai
Aqua Farming International
Commercial Marine Biology Institute
Lived in Japan for total of 21 years

Linda Sherman                       KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     Linda Sherman Intro

Traditional CMO background
Former CEO Club Med Japan; set up
Coors Japan; success launching ZIMA in
Japan
Social Media Marketing Consultant
Social Media Influecer
Co-Founder, The Courage Group


Linda Sherman                     KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     Courage Group Intro

Social Media Marketing Consulting and
Training
Digital Film: Online Promo and
Documentary Video
Photography
Website Creation
Graphic Design and Corporate Identity


Linda Sherman                     KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     Competitive Landscape Has Changed




Linda Sherman                    KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     Competitive Landscape Has Changed




Linda Sherman                    KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     History of Marketing




Linda Sherman                      KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     History of Marketing




Linda Sherman                      KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     How To Be Found Has Changed




Linda Sherman                    KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


                          Traditional Marketing

Marketing
Campaigns
include print, TV,
radio, in-store,
events, and
email.




                     Linda Sherman                      KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     Holistic Marketing Integration




Linda Sherman                      KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     What Is Social Media?




Linda Sherman                      KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     Social Media Tool Integration




Linda Sherman                      KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     Three Steps of Social Media Marketing




Linda Sherman                      KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     Six Leader Attitudes on Social Media




Linda Sherman                      KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     Allocate Resources




Linda Sherman                     KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     How To Get Started




Linda Sherman                    KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     Facebook Page




Linda Sherman                      KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     Facebook Page




Linda Sherman                      KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     Facebook Profile




Linda Sherman                    KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     Twitter




Linda Sherman                 KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     Klout




Linda Sherman                 KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     Linkedin - Company Profile




Linda Sherman                     KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     Linkedin - Personal Profile




Linda Sherman                      KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     Linkedin - Groups




Linda Sherman                     KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     Google+




Linda Sherman                 KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     Website Blog




Linda Sherman                     KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     Local Search




Linda Sherman                     KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


                    What is Hot?

Infographics




               Linda Sherman                     KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     Get Found Online

Create
Optimize
Promote
Social Proof
Convert

Linda Sherman                    KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     Reaching New Customers - B2B




Linda Sherman                    KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     Reaching New Customers - B2C




Linda Sherman                    KauaiMarketing.com
Hawaii Social Media Summit 10-19-11


     Contact Linda Sherman

Tel: 808-212-1860
email: Linda.Sherman@CourageGroup.com
@LindaSherman • @KauaiTalk
@BoomerTechTalk
BoomerTechTalk.com
KauaiMarketing.com
ItsDifferent4Girls.com
Gplus.to/LindaSherman
slideshare.net/LindaSherman

Linda Sherman                    KauaiMarketing.com

More Related Content

Featured

Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Featured (20)

Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 

How To Get Started Social Media

  • 1. Power Up Your Marketing Strategy with Social Media Hawaii Social Media Summit 10-19-11 @LindaSherman
  • 2. Hawaii Social Media Summit 10-19-11 Linda Sherman Intro Resident of Kauai since 2004 Avid Tennis Player Member, Kukui’ula Outrigger Canoe Club Co-Founder, Sustainability Forums Kauai Aqua Farming International Commercial Marine Biology Institute Lived in Japan for total of 21 years Linda Sherman KauaiMarketing.com
  • 3. Hawaii Social Media Summit 10-19-11 Linda Sherman Intro Traditional CMO background Former CEO Club Med Japan; set up Coors Japan; success launching ZIMA in Japan Social Media Marketing Consultant Social Media Influecer Co-Founder, The Courage Group Linda Sherman KauaiMarketing.com
  • 4. Hawaii Social Media Summit 10-19-11 Courage Group Intro Social Media Marketing Consulting and Training Digital Film: Online Promo and Documentary Video Photography Website Creation Graphic Design and Corporate Identity Linda Sherman KauaiMarketing.com
  • 5. Hawaii Social Media Summit 10-19-11 Competitive Landscape Has Changed Linda Sherman KauaiMarketing.com
  • 6. Hawaii Social Media Summit 10-19-11 Competitive Landscape Has Changed Linda Sherman KauaiMarketing.com
  • 7. Hawaii Social Media Summit 10-19-11 History of Marketing Linda Sherman KauaiMarketing.com
  • 8. Hawaii Social Media Summit 10-19-11 History of Marketing Linda Sherman KauaiMarketing.com
  • 9. Hawaii Social Media Summit 10-19-11 How To Be Found Has Changed Linda Sherman KauaiMarketing.com
  • 10. Hawaii Social Media Summit 10-19-11 Traditional Marketing Marketing Campaigns include print, TV, radio, in-store, events, and email. Linda Sherman KauaiMarketing.com
  • 11. Hawaii Social Media Summit 10-19-11 Holistic Marketing Integration Linda Sherman KauaiMarketing.com
  • 12. Hawaii Social Media Summit 10-19-11 What Is Social Media? Linda Sherman KauaiMarketing.com
  • 13. Hawaii Social Media Summit 10-19-11 Social Media Tool Integration Linda Sherman KauaiMarketing.com
  • 14. Hawaii Social Media Summit 10-19-11 Three Steps of Social Media Marketing Linda Sherman KauaiMarketing.com
  • 15. Hawaii Social Media Summit 10-19-11 Six Leader Attitudes on Social Media Linda Sherman KauaiMarketing.com
  • 16. Hawaii Social Media Summit 10-19-11 Allocate Resources Linda Sherman KauaiMarketing.com
  • 17. Hawaii Social Media Summit 10-19-11 How To Get Started Linda Sherman KauaiMarketing.com
  • 18. Hawaii Social Media Summit 10-19-11 Facebook Page Linda Sherman KauaiMarketing.com
  • 19. Hawaii Social Media Summit 10-19-11 Facebook Page Linda Sherman KauaiMarketing.com
  • 20. Hawaii Social Media Summit 10-19-11 Facebook Profile Linda Sherman KauaiMarketing.com
  • 21. Hawaii Social Media Summit 10-19-11 Twitter Linda Sherman KauaiMarketing.com
  • 22. Hawaii Social Media Summit 10-19-11 Klout Linda Sherman KauaiMarketing.com
  • 23. Hawaii Social Media Summit 10-19-11 Linkedin - Company Profile Linda Sherman KauaiMarketing.com
  • 24. Hawaii Social Media Summit 10-19-11 Linkedin - Personal Profile Linda Sherman KauaiMarketing.com
  • 25. Hawaii Social Media Summit 10-19-11 Linkedin - Groups Linda Sherman KauaiMarketing.com
  • 26. Hawaii Social Media Summit 10-19-11 Google+ Linda Sherman KauaiMarketing.com
  • 27. Hawaii Social Media Summit 10-19-11 Website Blog Linda Sherman KauaiMarketing.com
  • 28. Hawaii Social Media Summit 10-19-11 Local Search Linda Sherman KauaiMarketing.com
  • 29. Hawaii Social Media Summit 10-19-11 What is Hot? Infographics Linda Sherman KauaiMarketing.com
  • 30. Hawaii Social Media Summit 10-19-11 Get Found Online Create Optimize Promote Social Proof Convert Linda Sherman KauaiMarketing.com
  • 31. Hawaii Social Media Summit 10-19-11 Reaching New Customers - B2B Linda Sherman KauaiMarketing.com
  • 32. Hawaii Social Media Summit 10-19-11 Reaching New Customers - B2C Linda Sherman KauaiMarketing.com
  • 33. Hawaii Social Media Summit 10-19-11 Contact Linda Sherman Tel: 808-212-1860 email: Linda.Sherman@CourageGroup.com @LindaSherman • @KauaiTalk @BoomerTechTalk BoomerTechTalk.com KauaiMarketing.com ItsDifferent4Girls.com Gplus.to/LindaSherman slideshare.net/LindaSherman Linda Sherman KauaiMarketing.com

Editor's Notes

  1. \n \n
  2. \n \n
  3. \n \n
  4. \n \n
  5. \n \n
  6. \n \n
  7. \n \n
  8. \n \n
  9. \n \n
  10. \n \n
  11. \n \n
  12. \n \n
  13. \n \n
  14. \n \n
  15. \n \n
  16. \n \n
  17. \n \n
  18. \n \n
  19. \n \n
  20. \n \n
  21. \n \n
  22. \n \n
  23. \n \n
  24. \n \n
  25. \n \n
  26. \n \n
  27. \n \n
  28. \n \n
  29. \n \n
  30. \n \n
  31. \n \n
  32. \n \n
  33. \n \n