Musicians' reasons for sl performance

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Musicians' reasons for sl performance

  1. 1. Leadingreasonsthatmusiciansgive for playing in Second Life: expectations, outcomes, implications <br />Music Island Concerts 2011<br />1<br />
  2. 2. Reason #1: To make money playing in Second Life<br />2<br />
  3. 3. Reason No 1: To make money playing in Second Life<br />The scale of the virtualeconomydoes not support payment on a par with western real life payments to musicians<br />Musicianscanexpect to earn about $5000 L ($20 US) for a one hour concert. Manyearnless. <br />3<br />
  4. 4. Reason #2: To monetizedowntime, rehearsal time<br />4<br />
  5. 5. Reason #2: To monetizedowntime, rehearsal time<br />If the musicianis able to use their SL concert time to develop new material, do a trial run-through for an RL concert, the smallpaymentscansubsidizetheirearnings & makeeconomicsense. <br />5<br />
  6. 6. Reason #3: To develop new material, prepare for performance <br />6<br />
  7. 7. Reason #3: To develop new material, prepare for performance <br />Virtual concerts givemusicians and music students a live and responsive audience to try out new material<br />Music Island has been partneringwith a Swissconservatoryprofessorwho has hisstudentsgive SL concerts prior to performance exams. All students in this program have passedtheir exams. <br />7<br />
  8. 8. Reason # 4: Networking for new collaborations <br />8<br />
  9. 9. Reason # 4: Networking for new collaborations <br />Musiciansmeetothermusiciansfromaround the world via virtual concerts<br />A duo from the eastcoastpaired up with a duo from the west for an rl tour<br />An electro-accousticmusicianfromDenmarkjoined a US colleague for a Nashville concert<br />A Swissprofessorhosted an ItalianpianistwhoheldMasterclassesathisconservatory<br />9<br />
  10. 10. Reason # 5: Networking for careerdevelopment<br />10<br />
  11. 11. Reason # 5: Networking for careerdevelopment<br />Musicians help musiciansfind performance opportunitiesnearthem and share news<br />Severalexamplesfrom Music Island of successfulnetworking:<br />An Italian tour wasfacilitatedthroughvirtual connections for a US ensemble<br />A North American debutwasarranged for a Europeanpianist<br />11<br />
  12. 12. Reason # 6: Marketing of CD’s and real life performance tours <br />12<br />
  13. 13. Reason # 6: Marketing of CD’s and real life performance tours <br />Manyinworlddevices are available to enablevirtual audiences to connect to websites to buyCD’s or individual digital recordings<br />Severalmusicians have made recordings for sale as part of a Music Island performance<br />Virtual concert audiences are small but key connections canbe made for social marketing<br />Promotionalreachcanbeextended by additionallypromoting audio or video-streamed concerts on the flat web, increasingpotential live audience to 1,000 listeners, via Itunes, Facebook, Ustream, etc. <br />13<br />
  14. 14. What do musicianssay about whytheyperformvirtual concerts?Reason # 7: Audience development, music appreciation<br />14<br />
  15. 15. Reason # 7: Audience development, music appreciation<br />Musicians & music educatorswith the long-range goal of turning on new audiences to different musical styles findvirtual concerts veryrewarding<br /> Over 80% of attendeespolledatvirtualclassical concerts saidthattheyhadneverattended a live classicalconcert—a proportion unheard of in other audience outreach initiatives<br />Someactivities, such as «open rehearsals » workmuchbetter in virtual reality as all performers canbeheardclearlyduring the rehearsal<br />Virtual concerts have greatpotential for community arts education<br />15<br />
  16. 16. What do musicianssay about whytheyperformvirtual concerts?Reason # 8: Mixed reality concerts<br />16<br />
  17. 17. Reason # 8: Mixed reality concerts<br />Mixed reality concerts involvevideo-streaming of a live concert intovirtual reality whileconnecting live and virtual audiences <br />Adding a virtual component to a concert thatisbeingsubsidized by a live concert activityis a better business model in the current state of the virtualeconomy<br />Someimmersionists in virtualworldsdislikestreamedvideo as it breaks their immersion. Adding avatar performers helpsoff-setthisnegative. <br />Mixed reality concerts have the addedbenefit of promotingawareness of virtual concerts<br />17<br />
  18. 18. What do musicianssay about whytheyperformvirtual concerts?Reason # 9: New art forms, not-possible-in-real-life artistic expression.<br />18<br />
  19. 19. Reason # 9: New art forms, not-possible-in-real-life artistic expression.<br />Virtual concerts provide the opportunity to createartisticprojectsthat are either impossible or unaffordable in real concert halls<br />Examples:<br />A composer and particleartistimprovising 3,000 metersabove the groundbefore a whirling audience engulfed in particles and soundwhile live scriptinglanguagescrolls up the screen<br />A composer/musician and a photographer team up to present an experience « Storm in a Teacup » thatinvolves the audience travelling through the photos to a speciallycomposed score. <br />19<br />

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