Linking in with LinkedIn

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Getting your LinkedIn profile right is key to using this vital business and professional network correctly. This presentation takes you on a journey with Sandra, to discover the things that she could do to improve her own linkedin profile.

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Linking in with LinkedIn

  1. 1. Linking in with
  2. 2. Meet Sandra  Create an engaging and descriptive 'baby bio' for search © Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk
  3. 3. The Overview  Write from the mindset of the person reading it  Current – should be current  Past should be relevant to your current objectives  Don't use the default 'My Website'  Add a CURRENT photo as an aide memoir © Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk
  4. 4. The Summary ?  Make sure you include one!  Talk about your CURRENT role  Explain what makes YOU stand out  Tell people about your successes  Include your specialities, the keywords that matter © Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk
  5. 5. Your Experience  Your job title  Who you worked for  The length of time you worked for them  Your objectives, projects you worked on, your achievements in this role. © Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk
  6. 6. Your Education  Matters – believe it or not, particularly in the professions  Include only what's relevant  Add in training courses if your education finished early  Add in additional notes, highlight those that are relevant to your current business © Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk
  7. 7. Additional Information  This is what makes you REAL  Include all your websites – if you have more than one  Add in your interests – as long as they are suitable for the audience  Talk about the groups you belong too, especially if they link to your business. © Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk
  8. 8. Final Suggestions  Make sure you add connections – this spreads your network  Ask for recommendations  Include your contact details and contact settings  Check the settings to make sure you aren't 'turned off'  Join groups – it helps to make you visible © Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk

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