The face of business is changing rapidly with the rise of Social Networking services such as Facebook, LinkedIn and Twitter. Now, it is no longer enough to be seen at networking events, you now need to be working on how you and your business are seen by others across the Internet. This is the time of the \'Personal Brand\'.
Now, more than ever, people buy from others that they know and trust, they will seek recommendations from their friends and colleagues to determine who they should work with when it comes to delivering the key products and services that their business needs to succeed. Social Marketing strategies that utilise the best that the social networks has to offer are a highly effective force in this brave, new environment.
For those who have a professional element to their worklife, then an effective profile on the social network of choice for business, LinkedIn, is an absolute must. Yes, many of us get started on it, but how do you complete it, what matters and what doesn\'t.