Hey You! What’s in it for me? <br />Linda Parkinson-Hardman<br />
Hey You! What’s in it for me? – Linda Parkinson-Hardman<br />Successful Campaigns = Win/Win<br />Win for the Organisation<...
Greater engagement
Broader awareness</li></li></ul><li>Hey You! What’s in it for me? – Linda Parkinson-Hardman<br />Successful Campaigns = Wi...
Opportunities for participation
Greater control over the things that concern them</li></li></ul><li>Hey You! What’s in it for me? – Linda Parkinson-Hardma...
Why
 When
How
Where
Who</li></li></ul><li>Hey You! What’s in it for me? – Linda Parkinson-Hardman<br />Why?<br />
Hey You! What’s in it for me? – Linda Parkinson-Hardman<br />Why = Whose Needs?<br />Your Users<br />Your Organisation<br ...
Need to Grow
 Need to Use
 Need to Serve
Need to Sell
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Hey You, What's In It For Me? - Non Profit Social Media Strategy

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The Not for Profit Organisation, Charity and Social Enterprise has an amazing opportunity to harness the power of social media and social networking to deliver valuable benefits to all their stake-holders.

However, they can only achieve a true return on their investment of time, and sometimes money, if they have a complete strategy that takes into account the needs of every group they may engage with.

This presentation is given as one of a series of seminars for NFP Technology 2011, which takes place at the Business Design Centre in London.

Linda Parkinson-Hardman introduces delegates to the key areas they must address in order to create a strategy that works for their organisation right here, right now.

NFP Technology 2011 is a key landmark events in the Not For Profit calendar which enables technology companies and the Charity sector to come together to investigate and learn about the latest opportunities that now lie open to them.

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  • Hysterectomy Association focuses on providing impartial information to patients therefore our Social Media focus is on the Need to Know and Need to Serve areas.The Mowgli Foundation social media campaign focuses on the Need to Grow both for mentors and entrepreneurs
  • Hysterectomy Association – women, mostly in the UK, aged normally between 30 and 60ish (but not exclusively). Varying health issues but common thread is they have had or are having a hysterectomy. Although they are on all of these networks, they are most at home on Facebook and our Forums.Mowgli FoundationEntrepreneurs are typically younger and based in the Middle East – Jordan, Syria, Lebanon (although some are in the UK). Mentors are typically older with a history of running their own businesses and are now ‘consultants’ typically based in the West. Although they are on Facebook and Twitter – primarily we engage with them on LinkedIn.
  • Typically I will feed the latest blog posts out automatically to the accounts I am working with, I also schedule a lot of updates making use of past materials (particularly those that are timeless).
  • Hey You, What's In It For Me? - Non Profit Social Media Strategy

    1. 1. Hey You! What’s in it for me? <br />Linda Parkinson-Hardman<br />
    2. 2. Hey You! What’s in it for me? – Linda Parkinson-Hardman<br />Successful Campaigns = Win/Win<br />Win for the Organisation<br /><ul><li> More revenue
    3. 3. Greater engagement
    4. 4. Broader awareness</li></li></ul><li>Hey You! What’s in it for me? – Linda Parkinson-Hardman<br />Successful Campaigns = Win/Win<br />Win for the Users / Audience<br /><ul><li> Better information
    5. 5. Opportunities for participation
    6. 6. Greater control over the things that concern them</li></li></ul><li>Hey You! What’s in it for me? – Linda Parkinson-Hardman<br />How Do You Create A Successful Campaign<br />With Your SIX Honest Serving Men<br /><ul><li> What
    7. 7. Why
    8. 8. When
    9. 9. How
    10. 10. Where
    11. 11. Who</li></li></ul><li>Hey You! What’s in it for me? – Linda Parkinson-Hardman<br />Why?<br />
    12. 12. Hey You! What’s in it for me? – Linda Parkinson-Hardman<br />Why = Whose Needs?<br />Your Users<br />Your Organisation<br /><ul><li> Need to Know
    13. 13. Need to Grow
    14. 14. Need to Use
    15. 15. Need to Serve
    16. 16. Need to Sell
    17. 17. Need to Report</li></li></ul><li>Hey You! What’s in it for me? – Linda Parkinson-Hardman<br />Why = Motivation is a funny thing<br />Your Users<br />Your Organisation<br /><ul><li> Need to Know
    18. 18. Need to Grow
    19. 19. Need to Use
    20. 20. Need to Serve
    21. 21. Need to Sell
    22. 22. Need to Report</li></li></ul><li>Hey You! What’s in it for me? – Linda Parkinson-Hardman<br />WHO?<br />“Never treat your audience as customers, always as partners”<br /><ul><li> Can you segment by age, gender, race, religion, language?
    23. 23. Do they have a specific location, health issueor disability?
    24. 24. Are they defined by their economic circumstances?
    25. 25. Do they have a specific role, company or market sector?
    26. 26. What preferences, skills and values might they have?</li></ul>*James Stewart<br />
    27. 27. Hey You! What’s in it for me? – Linda Parkinson-Hardman<br />Where?<br />Where are they ?<br /><ul><li> Are they in a specific building, town, city or country
    28. 28. Do they use Facebook, Twitter, Linkedin, Forums, or Blogs
    29. 29. Are they a closed or open group
    30. 30. Do they want to be public or private?</li></li></ul><li>Hey You! What’s in it for me? – Linda Parkinson-Hardman<br />WHAT?<br />‘What’ is defined by your goal AND your audience<br />
    31. 31. Hey You! What’s in it for me? – Linda Parkinson-Hardman<br />WHAT?<br />‘What’ is defined by your goal AND your audience<br />
    32. 32. Hey You! What’s in it for me? – Linda Parkinson-Hardman<br />WHEN?<br />“A little help at the right time is better than a lot of help at the wrong time”<br /><ul><li> Do you have important calendar dates to meet?
    33. 33. Writing regularly breeds familiarity and expectation
    34. 34. Are you audience affected by time differences
    35. 35. How can you spot the trending topics?</li></li></ul><li>Hey You! What’s in it for me? – Linda Parkinson-Hardman<br />HOW?<br />Be sure to focus your attention on what you are doing<br /><ul><li> Who has the skill and the ability to speak with authority?
    36. 36. How can you make best use of what you already have?
    37. 37. What will your spokesperson be doing if they aren’t doing this?
    38. 38. Be real, remember it’s a conversation!
    39. 39. Create a schedule with the marketing department</li></li></ul><li>Hey You! What’s in it for me? – Linda Parkinson-Hardman<br />RECIPE FOR SUCCESS<br /><ul><li> Daily blog posts broadcast via RSS to the networks
    40. 40. Schedule of tweets & status updates that link back to past posts
    41. 41. Create a newsletter that doesn’t give it all away
    42. 42. Use relevant events and calendar entries as source material
    43. 43. Give 5 people 5 blog categories to write once per week
    44. 44. Give 1 person responsibility for responding on each network
    45. 45. Create your landing pages with your GOAL in mind
    46. 46. Ask for feedback</li></li></ul><li>What Next?<br />Workshops Coming Up<br />LinkedIn Made Easy– 11th October<br />Fitting Facebook into Your Business – 25th October<br />Creating Powerful Broadcast Messages with Twitter – 1st November<br />http://bit.ly/nwclQo<br />© Linda Parkinson-Hardman<br />
    47. 47. Thank you for listening<br />Your logo<br />For more information, contact us at:<br />0843 289 2142.<br />linda@internet-mentor.co.uk<br />Linkedin.com/in/lindaph<br />Conference House Ltd.<br />Suite AL18A, BPSIC, Bletchley Park, Milton Keynes MK3 6EB<br />

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