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Creating a Social Media Schedule

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The amount of time you ought spend on Online Social Networking will depend on the goals you are trying to achieve. Creating a social media marketing schedule that focuses on what needs to be done can make life easier.

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Creating a Social Media Schedule

  1. 1. Linda Parkinson-Hardman
  2. 2. The amount of time you ought spend on OnlineSocial Networking will depend on the goals you are trying to achieve. Creating a social mediamarketing schedule that focuses on what needs to be done can make life easier.
  3. 3. » Get new customers» Support existing customers» Create a platform as an expert» Reduce costs / increase profitability» Increase visitors to your website» Expand your brands awareness
  4. 4. » Who they are ˃ Demographics» Where they ‘live’ ˃ Which network» What problem they have» How they want that problem solved ˃ Information, product, support» When do they want to hear from you
  5. 5. » Create a calendar of events ˃ What’s on when and where» Create a set of standard status updates ˃ By network / subject» Create a set of standard ‘themes’ ˃ Subject, product, service» Set up third party systems ˃ Bit.ly, hootsuite, dlvr.it

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