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Managing in a Wired World24 April 2012Linda LockePrincipal
One word describes the businessenvironment in 2012Risk is predictable, if….• You know your stakeholders• You understand wh...
Look at what’s changed recently   Facebook                   Blockbuster                           Borders      KodakReput...
Not just another garden-variety TulipMania bubble…                 Startups valued at $200MM +   Facebook                 ...
Look at what’s changed recently              Five years ago            three companies         controlled two-thirds      ...
You can mine the informationenvironment   By carefully dissecting relevant,        credible social media,            you c...
Listening: The key to preventing,mitigating riskStakeholder experiencesCorporate initiatives and messagingThird party conv...
Myths of social mediaAll it takes is a Facebook page to become socialHiring one kid means you have a social presenceYour i...
It’s not about likes, hits, or followers                It’s about strategy, culture,                         technology  ...
Social business framework for theoptimized 1%                                              People                         ...
It’s about employees having a greater  impact on your successReputare Consulting LLC / Managing in a Wired World © Reputar...
Secrets of the successful socialorganizations• No retribution: Empower employees to  experiment• Make subject matter exper...
Getting started• Understand the landscape: what is beingsaid about you now• Create a virtual team to identify initiatives•...
Key steps in acting social                                           • Determine                           • Link to      ...
Case study 1: Examining theperceptions of all stakeholders …Reputare Consulting LLC / Managing in a Wired World © Reputare...
Case study 1: Diagnosing a problem• Reputare Consulting LLC / Managing in a Wired World ©  Reputare Consulting 2012       ...
Case study 2: Understanding impact ofan eventReputare Consulting LLC / Managing in a Wired World © Reputare Consulting 201...
Case study 3: Impact of marketinginitiatives                                                         Commercials          ...
Case study 4: Finding risk• Reputare Consulting LLC / Managing in a Wired World ©  Reputare Consulting 2012         Source...
Case study 5: Finding influencers• Reputare Consulting LLC / Managing in a Wired World ©  Reputare Consulting 2012        ...
Case study 6: Understandingemotional connectionMedia AnalyticsReputare Consulting LLC / Managing in a Wired World © Reputa...
Case study 7: Applying social media to   business strategyReputare Consulting LLC / Managing in a Wired World © Reputare C...
Rx for success in the social world  Risk is predictable, if….  • You know your stakeholders  • You understand what drives ...
We help you understand whetheryour company is trusted, andwhat you should do next.Corporate reputation consultingStrategyM...
Thank you.Linda LockePrincipalLinda.Locke@ReputareConsulting.comTwitter: Reputationista
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Commerce bank st louis solutions series april 2012

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Commerce bank st louis solutions series april 2012

  1. 1. Managing in a Wired World24 April 2012Linda LockePrincipal
  2. 2. One word describes the businessenvironment in 2012Risk is predictable, if….• You know your stakeholders• You understand what drives their perceptions• You are aware of their values• You listen to them FLUXReputare Consulting LLC / Managing in a Wired World © Reputare Consulting 2012
  3. 3. Look at what’s changed recently Facebook Blockbuster Borders KodakReputare Consulting LLC / Managing in a Wired World © Reputare Consulting 2012
  4. 4. Not just another garden-variety TulipMania bubble… Startups valued at $200MM + Facebook LinkedIn Airbnb Dropbox Spotify Gilt Groupe Flipboard Foursquare Rovio Reputare Consulting LLC / Managing in a Wired World © Reputare Consulting 2012
  5. 5. Look at what’s changed recently Five years ago three companies controlled two-thirds of the smart phone market: Nokia, RIM, Motorola
  6. 6. You can mine the informationenvironment By carefully dissecting relevant, credible social media, you can create direct and indirect experiences with stakeholdersReputare Consulting LLC / Managing in a Wired World © Reputare Consulting 2012
  7. 7. Listening: The key to preventing,mitigating riskStakeholder experiencesCorporate initiatives and messagingThird party conversationsReputare Consulting LLC / Managing in a Wired World © Reputare Consulting 2012 Source: Tony Sardella
  8. 8. Myths of social mediaAll it takes is a Facebook page to become socialHiring one kid means you have a social presenceYour intranet makes the organization collaborativeReputare Consulting LLC / Managing in a Wired World © Reputare Consulting 2012 Source: Forbes March 2012
  9. 9. It’s not about likes, hits, or followers It’s about strategy, culture, technology Social Business Maturity Model Personal Experimental Participating Strategic 60% 30% 9% 1%Ad hoc Awareness Integrated OptimizedReputare Consulting LLC / Managing in a Wired World © Reputare Consulting 2012 Source: Forbes Mark Fidelman March 2012
  10. 10. Social business framework for theoptimized 1% People Governanc Initiatives e InfrastructureReputare Consulting LLC / Managing in a Wired World © Reputare Consulting 2012 Source: Forbes Mark Fidelman March 2012
  11. 11. It’s about employees having a greater impact on your successReputare Consulting LLC / Managing in a Wired World © Reputare Consulting 2012
  12. 12. Secrets of the successful socialorganizations• No retribution: Empower employees to experiment• Make subject matter experts your heroes• Enlist your partners, suppliers• Align the organization to communicate, collaborate• Connect with thought leaders• Get tools to listen• Think about mobilityReputare Consulting LLC / Managing in a Wired World © Reputare Consulting 2012
  13. 13. Getting started• Understand the landscape: what is beingsaid about you now• Create a virtual team to identify initiatives• Think about what stakeholders expect• Personalize bios, photos• Customize for areas like customer service• Listen, understand, engageReputare Consulting LLC / Managing in a Wired World © Reputare Consulting 2012
  14. 14. Key steps in acting social • Determine • Link to drivers for business each group strategy • Identify • Build internal emotions collaboration • Map channels • Engage with with impact stakeholders • Identify • Communicate activities what matters causing riskReputare Consulting LLC / Managing in a Wired World © Reputare Consulting 2012
  15. 15. Case study 1: Examining theperceptions of all stakeholders …Reputare Consulting LLC / Managing in a Wired World © Reputare Consulting 2012 Source: evolve24
  16. 16. Case study 1: Diagnosing a problem• Reputare Consulting LLC / Managing in a Wired World © Reputare Consulting 2012 Source: evolve24 Reputare Consulting LLC / Managing in a Wired World © Reputare Consulting 2012 Source: evolve24
  17. 17. Case study 2: Understanding impact ofan eventReputare Consulting LLC / Managing in a Wired World © Reputare Consulting 2012 Source: evolve24
  18. 18. Case study 3: Impact of marketinginitiatives Commercials Privacy Boat safety videoReputare Consulting LLC / Managing in a Wired World © Reputare Consulting 2012 Source: evolve24
  19. 19. Case study 4: Finding risk• Reputare Consulting LLC / Managing in a Wired World © Reputare Consulting 2012 Source: evolve24 Banking Fees Consumer DebtReputare Consulting LLC / Managing in a Wired World © Reputare Consulting 2012 Source: evolve24
  20. 20. Case study 5: Finding influencers• Reputare Consulting LLC / Managing in a Wired World © Reputare Consulting 2012 Source: evolve24Reputare Consulting LLC / Managing in a Wired World © Reputare Consulting 2012 Source: evolve24
  21. 21. Case study 6: Understandingemotional connectionMedia AnalyticsReputare Consulting LLC / Managing in a Wired World © Reputare Consulting 2012 Source: evolve24
  22. 22. Case study 7: Applying social media to business strategyReputare Consulting LLC / Managing in a Wired World © Reputare Consulting 2012 Source: evolve24
  23. 23. Rx for success in the social world Risk is predictable, if…. • You know your stakeholders • You understand what drives their perceptions • You are aware of their values Behave well; Communicate • You listen to them what mattersReputare Consulting LLC / Managing in a Wired World © Reputare Consulting 2012
  24. 24. We help you understand whetheryour company is trusted, andwhat you should do next.Corporate reputation consultingStrategyMeasurementInternal AlignmentSetting the Risk AgendaCreating the Reputation PlatformExternal EngagementStrategic CommunicationsCrisis ManagementExecutive CommunicationsReputation Planning, StaffingCorporate Responsibility/Citizenship
  25. 25. Thank you.Linda LockePrincipalLinda.Locke@ReputareConsulting.comTwitter: Reputationista

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