RnRMarketResearch.com Offers “Global Food Industry Survey 2013-2014 – MarketTrends, Marketing Spend and Sales Strategies i...
US$3.9 million, as compared to US$3.5 million in 2012. For 2013, 73% of supplier respondents projectmarketing budgets of l...
3.1.2 Revenue growth projections by food manufacturers3.1.3 Revenue growth projections by suppliers3.1.4 Revenue growth pr...
5.3.1 Actions to maintain and secure business - food manufacturers5.3.2 Actions to maintain and secure buyer business by r...
Upcoming SlideShare
Loading in …5
×

World Food Industry Survey - Marketing Spend, Market Trends and Sales Strategies 2013-2014

344 views

Published on

Global Food Industry Survey 2013–2014: Market Trends, Marketing Spend and Sales Strategies in the Global Food Industry is a new report by Canadean that analyzes how food manufacturing supplier companies’ media spend, marketing and sales strategies and practices, and business planning are set to change in 2013–2014.

Published in: Business, News & Politics
  • Be the first to comment

  • Be the first to like this

World Food Industry Survey - Marketing Spend, Market Trends and Sales Strategies 2013-2014

  1. 1. RnRMarketResearch.com Offers “Global Food Industry Survey 2013-2014 – MarketTrends, Marketing Spend and Sales Strategies in the Global Food Industry” Report atUS$ 2000 Single User License. The report got published in May 2013.RnRMarketResearch.com adds “Global Food Industry Survey 2013-2014 – Market Trends, MarketingSpend and Sales Strategies in the Global Food Industry” new report on its database.“Global Food Industry Survey 2013–2014: Market Trends, Marketing Spend and Sales Strategies in theGlobal Food Industry” is a new report by Canadean that analyzes how food manufacturing suppliercompanies’ media spend, marketing and sales strategies and practices, and business planning are set tochange in 2013–2014. Additionally, this report presents comparative analysis between four years ofsurvey results (wherever applicable). It provides the current size of the marketing and advertising budgetsof global food industry supplier companies and their projected spending pattern, providing an insight intoglobal marketing behaviour. It identifies future growth prospects of global food industry buyers andsuppliers, including expected change in M&A activity. Furthermore, it identifies the key marketing aims oforganizations and the sales strategies companies will adopt in order to adapt to market conditions in2013–2014. Additionally, it aims to identify key amendments to marketing agencies that aid businessgeneration, respondents’ criteria for marketing agency selection, and attitudes towards marketing andsales. This report not only grants access to the opinions and strategies of business decision makers andcompetitors, but also examines their actions surrounding business priorities. The report also providesaccess to information categorized by region, company type, and size.Complete report available @ http://www.rnrmarketresearch.com/global-food-industry-survey-2013-2014-market-trends-marketing-spend-and-sales-strategies-in-the-global-food-industry-market-report.htmlFigure 1: Annual Marketing Budgets: Global Food Industry Suppliers (%), 2010–2013The average size of the global annual marketing budget of food industry supplier respondents in 2013 is
  2. 2. US$3.9 million, as compared to US$3.5 million in 2012. For 2013, 73% of supplier respondents projectmarketing budgets of less than US$250,000 and 13% of respondents identify that their marketing budgetsare between US$250,000–US$1 million.Survey results show that, 48% and 35% of supplier respondents respectively project at least someincrease in capital expenditure on ‘new product development’ and ‘sustainable or green initiatives’ in2013. Across the global food manufacturers’ industry, the top three expected key changes in businessstructure are addition of ‘new products and services’, ‘improving operational efficiency’ and to ‘expand inemerging markets’.Reasons to buy Project industry trends and revenue growth expectations in 2013, and understand businessconfidence to make informed business decisions. Drive revenues by understanding future product investment areas and key growth regions. Uncover key challenges and opportunities, and identify the key actions required to maintain andwin buyer business. Formulate effective sales and marketing strategies by identifying how supplier budgets arechanging and the direction of spending in the future. Better promote your business by aligningyour capabilities and business practices with your customer’s changing needs. Secure stronger customer relationships by understanding the behaviour and changing strategiesof industry buyers.Buy a Report Copy @ http://www.rnrmarketresearch.com/contacts/purchase?rname=98917Table of Content1 Introduction1.1 What is this Report About?1.2 Definitions1.3 Methodology1.4 Profile of Survey Respondents1.4.1 Profile of buyer respondents1.4.2 Profile of supplier respondents2 Executive Summary2.1.1 Overall respondents from the global food manufacturers industry are more optimistic about revenuegrowth in 20132.1.2 Mergers and acquisitions in the global food industry expected to increase in 20132.1.3 China, India and Brazil are the most important emerging markets in the global food industry to offergrowth in 20132.1.4 Pressure on margins, customer price sensitivity and volatility and increase in input costs remainleading concerns for the global food industry in 20132.1.5 Average annual marketing budget of suppliers is expected to increase2.1.6 Corporate and brand websites, email and newsletters, and online content sites and portals are todominate future investment2.1.7 Customer retention, brand building or awareness, and customer acquisition dominate the keymarketing aims of suppliers for 2013-20142.1.8 Strategic and tactical consulting, low cost, and ability to customize and target ad delivery are thethree leading critical success factors for suppliers in 20133 Global Food Industry Dynamics3.1 Revenue Growth Projections in the Global Food Manufacturers Industry3.1.1 Revenue growth projections comparison between food manufacturers and suppliers
  3. 3. 3.1.2 Revenue growth projections by food manufacturers3.1.3 Revenue growth projections by suppliers3.1.4 Revenue growth projections by region3.1.5 Revenue growth projections by company turnover3.1.6 Revenue growth projections by senior level respondents3.2 Future Developments in Business Structure in the Global Food Manufacturers Industry3.2.1 Future developments in business structure by food manufacturers3.2.2 Future developments in business structure by suppliers3.2.3 Future developments in business structure by region3.2.4 Future developments in business structure by company turnover3.2.5 Future developments in business structure by senior level respondents3.3 Merger and Acquisition Activity Projections in the Global Food Manufacturers Industry3.3.1 MandA activity projections - comparison between food manufacturer and supplier responses3.3.2 Merger and acquisition activity projections by food manufacturers3.3.3 Merger and acquisition activity projections by suppliers3.3.4 Merger and acquisition activity projections by region3.3.5 Merger and acquisition activity projections by company turnover3.4 Capital Expenditure Forecast - Global Food Manufacturers Industry3.4.1 Forecast of capital expenditure by food manufacturers3.4.2 Forecast of capital expenditure by suppliers3.4.3 Forecast of capital expenditure by region3.4.4 Forecast of capital expenditure by company turnover3.5 Planned Change in Staff Recruitment in the Global Food Manufacturers Industry3.5.1 Planned change in staff recruitment by food manufacturers3.5.2 Planned change in staff recruitment by suppliers3.5.3 Planned change in staff recruitment by region3.5.4 Planned change in staff recruitment by company turnover4 Global Food Manufacturers Industry Market Growth Outlook4.1 Global Food Manufacturers Industry - Demand in Emerging Markets4.1.1 Demand in emerging markets by food manufacturers4.1.2 Demand in emerging markets by suppliers4.1.3 Demand in emerging markets by region4.1.4 Demand in emerging markets by company turnover4.1.5 Important factors to target emerging markets4.2 Global Food Manufacturers Industry - Growth Expectations in Developed Markets4.2.1 Growth expectations in developed markets by food manufacturers4.2.2 Growth expectations in developed markets by suppliers4.2.3 Growth expectations in developed markets by region4.2.4 Growth expectations in developed markets by company turnover5 Threats and Opportunities for the Global Food Industry5.1 Global Food Manufacturers Industry - Leading Business Concerns for 20135.1.1 Leading business concerns by food manufacturers5.1.2 Leading business concerns by suppliers5.1.3 Leading business concerns in 2013 by region5.1.4 Leading business concerns in 2013 by company turnover5.2 Key Consumer Trends Projected to Shape the Food Manufacturers Industry in 20135.2.1 Key consumer trends for food manufacturers5.2.2 Key consumer trends for food manufacturers industry by suppliers5.2.3 Key consumer trends for food industry by region5.2.4 Key consumer trends for food and industry by company turnover5.2.5 Leading strategies to combat volatility in input costs5.3 Global Food Manufacturers Industry - Key Supplier Actions to Secure Business
  4. 4. 5.3.1 Actions to maintain and secure business - food manufacturers5.3.2 Actions to maintain and secure buyer business by region5.3.3 Actions to maintain and secure buyer business by company turnover6 Global Food Industry - Supplier Marketing Spend Activity6.1 Annual Marketing Budgets - Global Food Industry Suppliers6.1.1 Annual marketing budgets by region6.1.2 Annual marketing budgets by company turnover6.2 Global Food Industry - Planned Change in Marketing Expenditure6.2.1 Planned change in marketing expenditure by region6.2.2 Planned change in marketing expenditure by company turnover6.3 Global Food Industry - Future Investments in Marketing Channels6.3.1 Future investment in media channel by region6.3.2 Future investment in marketing channel by company turnover6.4 Global Food Industry - Suppliers Future Investment in Marketing and Sales6.4.1 Planned investment in marketing and sales technologies by region6.4.2 Future investment in marketing and sales channel by company turnover7 Marketing and Sales Behaviors in 2013-20147.1 Global Food Industry - Key Marketing Aims of Suppliers for 2013-20147.1.1 Key marketing aims by region7.1.2 Key marketing aims by turnover7.2 Global Food Industry - Essential Amendments to Marketing Activities in 2013-20147.2.1 Amendments to marketing activities by company turnover7.3 Critical Success Factors for Choosing a Marketing Agency7.3.1 Critical success factors by company turnover8 Appendix8.1 Survey Results - Closed Questions8.2 About Canadean8.3 DisclaimerFor more details contact Mr. Priyank Tiwari: sales@rnrmarketresearch.com / +18883915441Website: http://www.rnrmarketresearch.com

×