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Website and Blog Promotion Through Search Engines and Social Media
Why Blog? <ul><li>Make Content More Accessible and Sharable (upload podcasts, video replays and photos) </li></ul><ul><li>...
Blog Traffic Sources <ul><li>Offline Awareness (TV/radio plugs) </li></ul><ul><li>Links from other websites and blogs </li...
SEO Matters If… <ul><li>Your blog’s goals are page views and unique visitors (for advertising) then yes </li></ul><ul><li>...
Basic Search Engine Optimization <ul><li>Keywords in the Right Places </li></ul><ul><li>Links from Relevant Sites </li></u...
Keywords In The Right Places <ul><li>Title Tag </li></ul><ul><li>Page Title </li></ul><ul><li>Body Text </li></ul><ul><li>...
Link-Bait
 
 
Why Links Matter <ul><li>Search engines need a measure of authority or popularity </li></ul><ul><li>Blogs are more “linkab...
 
Other “Search Engines” <ul><li>Video Sharing </li></ul><ul><ul><li>YouTube, Google Video & more </li></ul></ul><ul><li>Goo...
StumbleUpon  <ul><li>Drives a ton of traffic (often more than Google) </li></ul><ul><li>Don’t have to be a “power user” to...
Make Friends…
Find people interested in…
Drill deeper or start “friending”
Group.stumbleupon.com Finding niche groups like “Indy Film Fiends” helps you find friends and build a tight following
Group.stumbleupon.com Finding niche groups like “Indy Film Fiends” helps you find friends and build a tight following
Lots of Niche Groups!
 
It’s tedious, but you can add up to 200 friends one by one. Tip: Friend 200, wait a week and if they have not added  you b...
Social Media Tools Adding “chicklets” makes it easy (an remind people) to bookmark and share content  Remind people to sub...
Thank You! Linda Bustos Emerging Media Analyst, Elastic Path Software http://www.getelastic.com [email_address] Slides ava...
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Blog Promo For Broadcasting

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Slide deck for a presentation titled "WEBSITE AND BLOG PROMOTIONS THROUGH SEARCH ENGINES AND SOCIAL MEDIA"

Presented April 10, 2008 at
CWC/CORUS DIGITAL MEDIA CAREER ACCELERATOR
in Banff, Alberta.

Published in: Business, Technology
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Blog Promo For Broadcasting

  1. 1. Website and Blog Promotion Through Search Engines and Social Media
  2. 2. Why Blog? <ul><li>Make Content More Accessible and Sharable (upload podcasts, video replays and photos) </li></ul><ul><li>Community Involvement (blog comments) </li></ul><ul><li>Monetize Through Advertising / Merchandise </li></ul><ul><li>Landing Page for Contests and Promotions </li></ul><ul><li>Information Resource (news stories and articles) </li></ul><ul><li>Boost Radio and Television Personality Profiles </li></ul>
  3. 3. Blog Traffic Sources <ul><li>Offline Awareness (TV/radio plugs) </li></ul><ul><li>Links from other websites and blogs </li></ul><ul><li>Search Engines </li></ul><ul><li>Blog Search Engines </li></ul><ul><li>Social Networks </li></ul>
  4. 4. SEO Matters If… <ul><li>Your blog’s goals are page views and unique visitors (for advertising) then yes </li></ul><ul><li>You offer items for sale </li></ul><ul><li>Your blog can convert visitors into loyal users of your site or service </li></ul>
  5. 5. Basic Search Engine Optimization <ul><li>Keywords in the Right Places </li></ul><ul><li>Links from Relevant Sites </li></ul><ul><li>Blog Plug-Ins </li></ul><ul><li>Good Content / More Content </li></ul>
  6. 6. Keywords In The Right Places <ul><li>Title Tag </li></ul><ul><li>Page Title </li></ul><ul><li>Body Text </li></ul><ul><li>Link Text (on your site and when others link to you) </li></ul><ul><li>Post Tags </li></ul><ul><li>Alt Attributes (images, video) </li></ul><ul><li>Headings / Bolded text </li></ul><ul><li>URLs (keyword relevance in search engine and when people link to you) </li></ul>
  7. 7. Link-Bait
  8. 10. Why Links Matter <ul><li>Search engines need a measure of authority or popularity </li></ul><ul><li>Blogs are more “linkable” than static business sites </li></ul><ul><li>Deep links look more “natural” to search engines (don’t look purchased or bartered for) </li></ul><ul><li>Links send traffic and help branding </li></ul>
  9. 12. Other “Search Engines” <ul><li>Video Sharing </li></ul><ul><ul><li>YouTube, Google Video & more </li></ul></ul><ul><li>Google / Yahoo News </li></ul><ul><li>http://www.seroundtable.com/archives/003934.html </li></ul><ul><li>http://www.searchengineguide.com/senews/007699.htm </li></ul><ul><li>Google Blog Search / Technorati / Ice Rocket </li></ul><ul><li>http://www.getelastic.com/rss-blog-directory-list/ </li></ul>
  10. 13. StumbleUpon <ul><li>Drives a ton of traffic (often more than Google) </li></ul><ul><li>Don’t have to be a “power user” to get results </li></ul><ul><li>Drives traffic long-term </li></ul><ul><li>General site but you can get very targeted (specific tags, groups etc) </li></ul><ul><li>Toolbar makes submission easy </li></ul><ul><li>Tech-savvy users often have their own blogs (link opportunity) </li></ul><ul><li>Discover things to blog about </li></ul>
  11. 14. Make Friends…
  12. 15. Find people interested in…
  13. 16. Drill deeper or start “friending”
  14. 17. Group.stumbleupon.com Finding niche groups like “Indy Film Fiends” helps you find friends and build a tight following
  15. 18. Group.stumbleupon.com Finding niche groups like “Indy Film Fiends” helps you find friends and build a tight following
  16. 19. Lots of Niche Groups!
  17. 21. It’s tedious, but you can add up to 200 friends one by one. Tip: Friend 200, wait a week and if they have not added you back, delete and friend new people
  18. 22. Social Media Tools Adding “chicklets” makes it easy (an remind people) to bookmark and share content Remind people to subscribe AddThis buttons let readers bookmark or subscribe with tools of their choice http://addthis.com
  19. 23. Thank You! Linda Bustos Emerging Media Analyst, Elastic Path Software http://www.getelastic.com [email_address] Slides available for download at: http://www.slideshare.net/lindabustos

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