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The residential market continues to dominate countertop demand despite being unfavorably impacted by a decrease in real residential improvement and repair expenditures and the collapse of new housing construction between 2005 and 2010.

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  1. 1. CountertopsPublished:September 2011No.Of Pages:374Price:US $ 5100Report SummaryUS demand to rise 4.7% annually through 2015US demand for countertops in area terms is forecast to advance 4.7 percent peryear to 750 million square feet in 2015, a rebound from the 2005-2010 period.During those years demand for countertops contracted in light of macroeconomicrecessionary conditions and a downturn in the housing market. Going forward,continued improvement in the housing market, lower unemployment and greatercredit availability will provide incentive for consumers to reinvest in their homes,where kitchen and bathroom remodels are common and countertop installation is aprimary activity. A rebound in new housing construction will also promote greatercountertop demand. This increase in countertop area demand will also providegains in value terms, and keep growing market penetration of high valuecountertop materials, such as natural stone and engineered stone.Remodeling segment to support residential marketThe residential market continues to dominate countertop demand despite beingunfavorably impacted by a decrease in real residential improvement and repairexpenditures and the collapse of new housing construction between 2005 and 2010.Through 2015, the large remodeling segment will support gains in the residentialmarket, as residential improvement and repair expenditures are set to increase,and kitchen and bathroom renovation projects are among the most common homeimprovement projects. Homeowners frequently replace older or worn countertopsand vanity tops with more attractive and larger surfaces during renovation. Gains indemand for countertops in the residential market will further be promoted by therebound in housing completions from the depressed levels of 2010. Not only will anincrease in housing completions boost area demand for countertops, buthomebuilders looking to make their homes more marketable will add suchamenities as higher value countertop materials, such as natural stone, engineeredstone and solid surface countertops.Browse All Manufacturing & Construction Market Research Reports
  2. 2. Increases in nonresidential construction and transportation equipment productionwill provide opportunities in the smaller nonresidential and nonbuilding countertopmarkets. Best prospects in the nonresidential countertop market will be in the officeand commercial segment, as these buildings install countertops in lunchrooms andother foodservice areas, and bathrooms. Countertop demand in nonbuildingapplications is forecast to rise, spurred by rebounding production of recreationalboats and vehicles, as well as civilian aircraft, which often have countertops.Engineered, natural stone to register strongest gainsLaminate countertops will continue to lead the market, both in value and areaterms, but countertops made from engineered and natural stone will experience thestrongest gains through 2015. Consumers view these materials as durable,aesthetically pleasing surfaces that are highly resistant to scratches and extremetemperatures. Engineered stone will benefit from its resistance to biologicalcontaminants and its resemblance to natural stone, while remaining impervious tomoisture. Historically, natural stone materials were only used in luxury homes.However, a drop in the average price for granite (partially due to an increase in lowcost imports) has widened the availability of this material to a larger portion of thepopulation.Table of ContentsINTRODUCTIONI. EXECUTIVE SUMMARYII. MARKET ENVIRONMENTGeneralMacroeconomic EnvironmentConsumer TrendsPersonal Consumption ExpendituresConsumer FinancingDemographic TrendsResidential Building ConstructionNew Housing UnitsHousing StockImprovements & RepairsNonresidential Building ConstructionNonresidential Building Improvements & RepairsNonbuilding ConstructionTransportation EquipmentRegulatory ConsiderationsEnvironmental ConsiderationsGreen Materials
  3. 3. Waste ManagementRadon GasFormaldehydePricing TrendsNatural StoneEngineered StoneSolid SurfaceCast PolymersLaminatesTileWorld MarketWestern EuropeAsia/PacificOther RegionsForeign TradeSolid Surface MaterialsEngineered StoneTileGraniteOther Natural Stone TypesLaminatesCast PolymersIII. SURFACE MATERIALSGeneralArea OutlookValue OutlookInstallation CostsLaminatesCharacteristicsSuppliers & FabricatorsSolid Surface MaterialsCharacteristicsSuppliers & FabricatorsNatural StoneTypesGraniteOther Natural StoneLimestoneMarbleSlateSoapstoneAll OthersSuppliers & FabricatorsEngineered Stone
  4. 4. CharacteristicsSuppliers & FabricatorsTileCeramicPorcelainOther TilesCast PolymersCharacteristicsFabricatorsOther MaterialsStainless SteelWoodRecycled MaterialsConcreteAll OtherGlassOther MetalsOther MaterialsIV. PRODUCTSGeneralValue OutlookArea OutlookKitchen CountertopsNewDemand by MarketDemand by MaterialRemodelingDemand by MarketDemand by MaterialBathroom CountertopsNewDemand by MarketDemand by MaterialRemodelingDemand by MarketDemand by MaterialOther Countertops
  5. 5. NewDemand by MarketDemand by MaterialRemodelingDemand by MarketDemand by MaterialV. MARKETSGeneralResidential ConstructionDemand by ProductDemand by ApplicationDemand by MaterialDemand by Housing TypeSingle-FamilyMultifamilyManufactured HousingNonresidential Building ConstructionDemand by ProductDemand by ApplicationDemand by MaterialDemand by Building TypeInstitutionalOffice & CommercialIndustrialOther Nonresidential BuildingNonbuildingDemand by ProductDemand by ApplicationDemand by MaterialVI. REGIONAL DEMANDGeneralRegional Demographic & Economic TrendsPopulation PatternsEconomic OutlookConstruction ActivityHousing TrendsRegional Demand for CountertopsNortheast
  6. 6. New EnglandMiddle AtlanticMidwestEast North CentralWest North CentralSouthSouth AtlanticEast South CentralWest South CentralWestMountainPacificVII. INDUSTRY STRUCTUREGeneralLaminatesSolid SurfaceNatural StoneEngineered StoneTileCast Polymers & Other MaterialsMarket ShareLaminatesSolid Surface MaterialsEngineered StoneCompetitive StrategiesResearch & DevelopmentManufacturingDistributionMarketingCooperative AgreementsCompany ProfilesAmerican Marazzi Tile, see Marazzi GroupAristech Acrylics LLCBaker (Craig) Marble Company IncorporatedBenchmarkBoos (John) & CompanyBreton SpACaesarStoneCambria
  7. 7. CCM EnterprisesCheil Industries IncorporatedCosentino SACoveright Surfaces Holding GmbHDakota Granite CompanyDal-Tile, see Mohawk IndustriesDuPont (EI) de NemoursDuraciteFletcher Building LimitedFormica, see Fletcher BuildingHanwha GroupHartson-Kennedy Cabinet Top Company IncorporatedHundman Lumber CompaniesIllinois Tool Works IncorporatedInnovative Global Brands LLCInPro CorporationLG Hausys LimitedMarazzi Group SpAMohawk Industries IncorporatedPanolam Industries International IncorporatedPrecision Countertops IncorporatedRocksolid Granit USA IncorporatedRSI Holding CorporationSafas CorporationSta-Care IncorporatedSwan CorporationTransolid LLCValley Countertops Industries LimitedVangura Surfacing Products IncorporatedVT Industries IncorporatedWilsonart International, see Illinois Tool WorksAdditional Companies Mentioned in StudyLIST OF TABLESSECTION I -- EXECUTIVE SUMMARYSummary TableSECTION II -- MARKET ENVIRONMENT1 Macroeconomic Indicators2 Personal Consumption Expenditures3 Consumer Financing Environment, 2000-20104 Population & Households5 Residential Building Construction Expenditures6 New Housing Indicators7 Housing Stock by Type8 Residential Improvement & Repair Expenditures
  8. 8. 9 Nonresidential Building Construction Expenditures10 Nonresidential Building Improvement & Repair Expenditures11 Nonbuilding Construction Expenditures12 Transportation Equipment Shipments13 Selected Fabricated Countertop PricesSECTION III -- SURFACE MATERIALS1 Countertop Demand by Material in Area Terms2 Countertop Demand by Material in Value Terms3 Laminate Countertop Demand4 Solid Surface Countertop Demand5 Natural Stone Countertop Demand6 Granite Countertop Demand7 Other Natural Stone Countertop Demand8 Engineered Stone Countertop Demand9 Tile Countertop Demand10 Cast Polymer Countertop Demand11 Other Materials Countertop DemandSECTION IV -- PRODUCTS1 Countertop Demand by Product2 Kitchen Countertop Demand3 Kitchen Countertop Demand in New Applications4 Kitchen Countertop Demand in Remodeling Applications5 Bathroom Countertop Demand6 Bathroom Countertop Demand in New Applications7 Bathroom Countertop Demand in Remodeling Applications8 Other Countertop Demand9 Other Countertop Demand in New Applications10 Other Countertop Demand in Remodeling ApplicationsSECTION V -- MARKETS1 Countertop Demand by Market & Application2 Residential Countertop Demand by Product & Application3 Residential Countertop Demand by Material4 Residential Countertop Demand by Housing Type5 Single-Family Countertop Demand by Product & Application6 Multifamily Housing Countertop Demand by Product & Application7 Manufactured Housing Countertop Demand by Product & Application8 Nonresidential Building Countertop Demand by Product & Application9 Nonresidential Building Countertop Demand by Material10 Nonresidential Building Countertop Demand by Building Type11 Institutional Countertop Demand12 Office & Commercial Countertop Demand13 Industrial Countertop Demand14 Other Nonresidential Building Construction Countertop Demand
  9. 9. 15 Nonbuilding Countertop Demand by Product & Application16 Nonbuilding Countertop Demand by MaterialSECTION VI -- REGIONAL DEMAND1 Population by Region2 Gross Domestic Product by Region3 Construction Expenditures by Region4 Regional Housing Indicators5 Countertop Demand by Region6 Northeast Countertop Demand7 Midwest Countertop Demand8 South Countertop Demand9 West Countertop DemandSECTION VII -- INDUSTRY STRUCTURE1 US Countertop Material Sales by Supplier, 20102 Selected Cooperative AgreementsLIST OF CHARTSSECTION II -- MARKET ENVIRONMENT1 Year of Construction of Housing Stock, 2010SECTION III -- SURFACE MATERIALS1 Countertop Demand by Material in Area Terms, 20102 Countertop Demand by Material in Value Terms, 2010SECTION V -- MARKETS1 Residential Countertop Demand by Housing Type, 2010SECTION VI -- REGIONAL DEMAND1 Countertop Demand by Region, 2010SECTION VII -- INDUSTRY STRUCTURE1 Laminate Countertop Industry Flow Chart2 Solid Surface Countertop Industry Flow Chart3 US Countertop Materials Market Share, 20104 Laminate Countertop Materials Market Share, 20105 Solid Surface Countertop Materials Market Share, 20106 Engineered Stone Countertop Materials Market Share, 2010
  10. 10. About Us:ReportsnReports is an online library of over 100,000+ market research reports andin-depth market research studies & analysis of over 5000 micro markets. Weprovide 24/7 online and offline support to our customers. Get in touch with us foryour needs of market research reports.Follow us on Twitter: Facebook Page: Rambler road,Suite727,Dallas,TX75231Tel: + 1 888 391 5441E-mail: sales@reportsandreports.comhttp://www.reportsnreports.comVisit our Market Research Blog