For SaaS businesses, email is still a significant channel for communicating with users, customers, and prospects.
But did you know that GMail is making a lot of changes lately - namely Tabbed Inbox and Categories - and they have the potential to hurt your business?
If you rely on email for anything from marketing to sending invoices, status updates, or letting your users reset their login credentials, these changes could have a huge impact on your SaaS business.
In this presentation, I give you several things you can do to overcome these changes, from educating your audience on the changes to identifying who on your list is using GMail (even if they have a custom domain).
Good luck out there.