Dear board members, here is our vision of the new Luster for men advertisement! We have kept the values of the product from the 60s and have translated them to modern times for the product launch!Since Luster hasn’t been on the market for 50 years, it’s crucial to have a memorable comeback!We therefore came up with this storyboard, that we will present to you now!With your cooperation, we can make this vision come to life!
Every guy has this girl, he just can’t get out of his mind…Maybe he noticed her while jogging..An unanswered look
That special girl is successful and appreciated at her profession…And that girl’s attention has to be earned! It’s not easy to raise her attention!
And then of course there are those other guys…You just can’t find your moment…
“Hey, just try Luster for Men - that will do the trick ;)”
Doubts will vanish as soon as Luster for Men touches your hair!
And the results…?Well, see for yourself!The next time your jogging, it may just be the other way around…
Luster for men does the trick! Gives you the professional look that always gets you what you want!
Concept of commercial inspired by timeless vintage commercialsTo refresh your memories, let’s have a look at one of the most popular Luster creme shampoo ads!
Luster for Men
Luster for MenProfessional look that always gets you what you want! By Piret Pajula & Lina Reinhardt