Online Media Landscape<br />Keidra Chaney and Emily Lonigro<br />
Marketing Issues:<br />Control<br />What do you own?<br />
Online Media Landscape<br />OWNED<br />MEDIA<br />Ex: website, mobile site, blog<br />PAID<br />MEDIA<br />EARNED<br />MED...
Forrester Research Blog<br />Forrester.com<br />December 2009 “No Media Should Stand Alone”<br />http://bit.ly/forresterme...
Circlechart (1)
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Circlechart (1)

  1. 1. Online Media Landscape<br />Keidra Chaney and Emily Lonigro<br />
  2. 2. Marketing Issues:<br />Control<br />What do you own?<br />
  3. 3. Online Media Landscape<br />OWNED<br />MEDIA<br />Ex: website, mobile site, blog<br />PAID<br />MEDIA<br />EARNED<br />MEDIA<br />Ex: paid search,Display ads<br />WOM, Viral<br />
  4. 4. Forrester Research Blog<br />Forrester.com<br />December 2009 “No Media Should Stand Alone”<br />http://bit.ly/forrestermedia<br />

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