Moms trust what they read and see and are the best influencers to drive conversations about your brand. But when it comes to reaching today's moms, it's essential to take a multi-faceted approach to PR. Learn how to get the most exposure for your budget by conducting traditional media relations, blogger outreach and influencer activities. In this session, Jeanette Miller, Principal of limelitePR, will focus on PR activities that will get you results and generate brand awareness at a consumer level. She will also challenge you to take your current PR and marketing plan to the next level.