Final presentation for Volvo's full digital strategy
Objectives & Goals
O Re-communicate the
O Transform from
audience to a new
O Increase sales
O Build brand loyalty
O A series of trailer videos on YouTube
O Link Volvo’s online social networks.
O Test drive event--- will receive a non-cash
Tools & Tactics
- Owned, trailer videos feature event
- Paid, purchase ad with YouTube
- Paid, purchase Google AdWords
- Earned, use keywords in content (SEM)
- Owned, generate posts to encourage engagement
- Paid, sponsored posts and display ads
How Will It Works?
O How will YouTube
trailers be promoted?
- Tube Toolbox
O How will people find
the videos in the first
- YouTube APIs
Key Performance Indicators
O Increase sales in the new targeted group
O Free drive participation
O Traffic in stores and website, including
YouTube, Facebook, official website, etc.
O Campaign focuses on re-communicating new
brand image to new target market, increase
sales, and build brand loyalty.
O Online YouTube trailer videos create an viral
O Free drive event shows the value of the
product and promote the product by offering
O Promote your videos. (n.d.). Retrieved
O How to promote your youtube video..(n.d.).