Twitter 101


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A basic Twitter 101 that I presented to my media team at DRAFTFCB.

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Twitter 101

  1. 1. twitter 101 the jen beio center for kids who can’t tweet good and want to learn about other social media stuff, too
  2. 2. tweet, tweet. <ul><li>what is twitter? </li></ul><ul><li>why should I care? </li></ul><ul><li>what should I say? </li></ul><ul><li>what are brands saying? </li></ul><ul><li>how do I set this thing up? </li></ul><ul><li>now what? </li></ul>
  3. 3. so, what is twitter?
  4. 4. wikipedia says: <ul><li>Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. </li></ul><ul><li>Tweets are text-based posts of up to 140 characters which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). </li></ul><ul><li>Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications. </li></ul>Courtesy of
  5. 7. no seriously , what is twitter? (P.S. this is why you should care)
  6. 8. Survey results courtesy of Michael Leis. Sample size 600.
  7. 9. platform archive digital communication en masse
  8. 10. twitter is a platform . it’s people talking via the internet.
  9. 11. twitter is people talking to people .
  10. 12. twitter is brands talking to people .
  11. 13. twitter is people talking to brands .
  12. 14. twitter is the stream of consciousness of the web community.
  13. 15. twitter is an archive . a living, breathing, permanent, indexed & searchable digital database of conversations .
  14. 16. twitter search allows you to look up a topic, link, discussion, what-have-you…
  15. 17. … and view every mention of that topic, chronologically and live-linked to view the original context or conversation.
  16. 18. twitter is a virtually limitless archive of human communication .
  17. 19. twitter is mass comm . it’s kind of a big deal . Courtesy of 1 2 3
  18. 20. and, getting bigger. Courtesy of and the comScore blog
  19. 21. in numbers? they’re looking at roughly 23MM monthly uniques . that’s pretty good. Courtesy of Wikipedia.or and the comScore blog
  20. 22. twitter is a social media tool. it’s about the people, and the conversations .
  21. 23. Q: what should I say?
  22. 24. A: be yourself. people seem to like twitter because it’s real .
  23. 25. the question asks, what are you doing? so, start there.
  24. 26. from there, start sharing . share funny stuff. note: youtube is probably pretty pleased about this aspect
  25. 27. share stuff that’s relevant , stuff you might like to see.
  26. 28. if you’re a creator of content , share that too. start discussions . the twittersphere is your oyster.
  27. 29. brands are doing the same thing. the brands that are thriving on twitter are keeping it real .
  28. 30. brands that get it are being helpful .
  29. 31. also, personable. people are on twitter for conversation , not to see advertisements.
  30. 32. smart brands are conducting a little research on the sly. free focus group, anyone?
  31. 33. being yourself helps to build friend communities. which translates pretty nicely into fan communities, for brands.
  32. 34. how do I set this thing up? (translation: is it tricky?)
  33. 36. just enter your info. barriers to entry = basically zero.
  34. 37. okay, now what?
  35. 38. it’s time to start tweeting! but first, a few items to note…
  36. 39. to speak to* someone, use an @ symbol, and then their twitter name. *note!! This conversation will be PUBLIC
  37. 40. to speak privately, use D, space, and then username.
  38. 41. to pass along something awesome , use RT for ReTweet. always good to give credit where credit is due.
  39. 42. to start a discussion on a topic, use a hashtag (#). this doesn’t need to include a username, and will make it easier to search for, later.
  40. 43. you’re ready to go!
  41. 44. start by following your friends . then, read up on their conversations, and follow their friends, too. follow industry folks, brands, and brand representatives, too. follow anyone interesting .
  42. 45. if the following gets too intense , check out some applications. apps sort out conversations and followers per your specifications.
  43. 46. tweetdeck is my personal favorite.
  44. 47. twitter is a platform for conversation. an archive of communication. it’s digital communication gone mainstream .
  45. 48. twitter helps to gather friends and find people with similar interests for conversation. for people, and for brands, too.
  46. 49. thanks for listening!
  47. 50. @ lilmissjen (Jen Beio) Media Planner, DRAFTFCB special thanks to @ russu (Russ Unger) @ mleis (Michael Leis) and @ exitcreative (Clay Parker Jones) for their insight.
  48. 51. thanks also, go to @ mommybeio @ donkeyTs @ juliaroy @ ryanpaulsmith @ MooseJawMadness @ bud_caddell @ amers_79 @ jon_eric @ exitcreative @ mikearauz for helping me prove my points. @ IndulgeALittle @ zappos @ BlissSpa @ russu @ scubachris @ clpreg @ nguyenduong